Zalando's Retail Media Rise in Fashion with Andreas Antrup
Retail Media Moguls · 2024-11-14 · 24 min
Episode notes
Welcome to the Retail Media Moguls podcast , hosted by Stuart Adamson and brought to you by Platform 195 . In this episode of Retail Media Moguls, Stuart is joined by Andreas Antrup , SVP of Partner Services at Zalando . Andreas shares insights into building Zalando's marketing services from the ground up, developing innovative partner-facing solutions, and leveraging data science to create a comprehensive retail media offering that serves over 50 million active customers across Europe. In this episode, Andreas and Stuart discuss: Zalando's journey from building data science capabilities to retail media innovation The evolution of partner services and marketplace development Building and scaling marketing solutions across multiple European markets Leveraging first-party data for customer-centric marketing The future of retail media and full-funnel marketing approaches Creative solutions and brand partnerships in fashion retail As a 13-year veteran at Zalando, Andreas brings unique insights from building the company's data science capabilities from scratch to developing their comprehensive marketing services platform.