Best of LinkedIn: AI in B2B Marketing CW 31/ 32

Episode notes

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website content. While generative AI and agent-mediated commerce are projected to manage trillions in transactions, many organisations struggle with a readiness gap between executive ambition and practical execution. Insights from industry experts highlight that while AI-powered sales tools can significantly boost deal closures, many automated initiatives fail due to a lack of proper investment and human oversight. Data from various reports also emphasise the growing importance of Generative Engine Optimisation (GEO) as companies race to adapt to new regulatory frameworks like the EU AI Act.

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