Driving Consumer Engagement in the Retail Industry: Leveraging AI and Collaboration with Kate Gleysteen, Director of Media at PDC Brands

Episode notes

Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Today, we welcome Kate Gleysteen , Director of Media at PDC Brands , for a hearty conversation about the challenges and opportunities in the retail media landscape. Listen in for insights on how the pandemic led to a transformational shift in consumer behaviour and a customer tilt toward e-commerce. We also explore the role of artificial intelligence (AI) in driving consumers to retailers and optimising messaging. Our Discussion covers the following retail media touchpoints: Kate’s backstory and experiences in retail media Are retailers sharing data with brands in a transparent manner? Is there a shift from traditional media marketing to retail media? The role of content marketing in brand building A transformational change in customer behaviour and a tilt toward e-commerce Point of sale merchandising and marketing Kate is a retail media leader with experience in driving high-impact marketing initiatives, including integrated media campaigns and global brand-integrated partnerships.