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How This Mental Fitness Coach Built Her Practice w/ Nancy Shadlock

Profit Your Knowledge · 2026-10-30 · 32 min

0:00--:--

Key moments - from our scoring

Substance score

34 / 100

Five dimensions, 20 points each

Insight Density7 / 20
Originality5 / 20
Guest Caliber10 / 20
Specificity & Evidence7 / 20
Conversational Craft5 / 20

Nancy Shadlock built a thriving mental fitness coaching business by evolving from free spiritual coaching sessions into high-value organizational workshops and seven-week boot camps. Her breakthrough came through understanding her own saboteurs - particularly the Pleaser pattern that led to overgiving - using the Positive Intelligence framework (Stanford-backed) to transform both her mindset and business model. Rather than pursuing social media visibility, she leveraged relationships and Chamber of Commerce connections to land contracts with the Government of Canada, post-secondary institutions, and corporate clients, commanding $1,000/hour for workshops that often lead to longer-term commitments. She now combines group seven-week mental fitness boot camps (using an app plus weekly live calls) with one-on-one coaching, having discovered this approach beats solo app development. Her philosophy emphasizes authenticity over hustle culture - encouraging coaches to ask "what will please me?" to overcome people-pleasing tendencies that sabotage profitability, and using 10-second mental fitness reps to access wise decision-making.

Key takeaways

  • →Move from free offerings to high-ticket organizational workshops ($1,000/hour) by positioning mental fitness as burnout prevention and resilience training for HR and People & Culture leaders.
  • →Overcome the Pleaser saboteur pattern by asking yourself "what will please me?" in each decision, which sounds selfish but prevents the over-giving that kills coaching profitability.
  • →Build business through relationships and Chambers of Commerce rather than social media; Nancy's Government of Canada contract came from meeting someone at a workshop and nurturing the relationship over two years.
  • →Use a structured seven-week mental fitness boot camp (app + weekly live coaching) as a scalable model that produces measurable transformation and leads to additional longer-term commitments.
  • →Guide clients to their own wisdom rather than consulting at them - Nancy uses inner child and future-self visualization exercises to help clients access their authentic knowing.

About Profit Your Knowledge

Hosted by James Allen. The show scores 55.5/100 on substance across its analysed episodes. See the full show profile.

Guests

Nancy Shadlock

Topics in this episode

Positive Intelligence frameworkresilience trainingPleaser saboteurRestless saboteurMental fitness boot campBurnout prevention workshopsSeven-week coaching programCanadian Gay and Lesbian Chamber of Commerce (CGLCC)Government of Canada departmentsInner child and future-self visualization

Questions this episode answers

How can a mental fitness coach get started charging real money instead of offering free sessions?

Start with any formal training that includes a practicum (1-on-1 work with real clients), do about four free sessions to build confidence and testimonials, then transition to paid offerings like two-hour workshops at $50+ or organizational workshops at $1,000/hour through Chambers of Commerce and HR connections.

What is the Positive Intelligence framework and how does it help coaches build better businesses?

Positive Intelligence is a Stanford-backed program that identifies personal saboteurs (thought patterns like the Pleaser or Restless) that undermine performance and profitability; using its 10-second mental fitness reps in moments of decision helps coaches access their wise mind instead of knee-jerk people-pleasing.

How did Nancy transition from coaching individuals to getting $1,000/hour organizational contracts?

She got recognized as CGLCC (Canadian Gay and Lesbian Chamber of Commerce) Innovative Entrepreneur of the Year, which gave her connections to larger organizations; she then positioned mental fitness as burnout prevention and resilience training, and built relationships - her Government of Canada contract came from meeting someone at a workshop and following up over two years.

What is the seven-week mental fitness boot camp model Nancy now offers?

Clients get access to a digital app for self-directed learning plus weekly live group calls with Nancy to discuss what they're learning and how to apply the tools; by week seven most have internalized the mental fitness practices and report significant life improvements.

What's Nancy's advice for coaches who struggle with overgiving and undercharging?

Nancy recommends asking "what will please me?" about each offer or invitation, which feels selfish at first but breaks the pattern; she also emphasizes using mental fitness tools to calm down and access your wise mind before responding, so you can say no graciously without over-committing.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

7 / 20

There are a handful of genuinely useful tactical observations - corporate workshops via Chambers of Commerce, the $1,000/hour B2B model leading to longer engagements, and the 7-week app-supported programme structure - but these are buried under long host monologues, name-dropping, and generic coaching platitudes. The insights-per-minute ratio is low.

organization will pay me like a thousand dollars an hour
I've done it with like the government of Canada, a couple of different departments there, done it with some post secondary institutions

Originality

5 / 20

The core framework (Positive Intelligence, saboteurs, pleaser archetype) is explicitly someone else's Stanford-backed product, not the guest's own thinking, and the 'ask what would please me' reframe is a minor extension of well-worn coaching advice. Nothing here is contrarian or first-principles; most of it recycles standard wellness-coaching language.

the framework that I use is, it's not even my own
fake it till you make it. And I definitely have had seasons of that in my life

Guest Caliber

10 / 20

Nancy is a genuine practitioner - over a decade running her own coaching business, actual government and institutional clients, and she pivoted into a scalable B2B model rather than staying in the low-revenue solo-coach lane. However, she operates at a small-to-mid scale with no disclosed revenue, team, or measurable outcomes data that would push her into a higher tier.

I've done it with like the government of Canada, a couple of different departments there, done it with some post secondary institutions
CGLCC's innovative supplier of the year

Specificity & Evidence

7 / 20

A few concrete anchors exist - $1,000/hour for corporate workshops, four free practicum sessions, a 7-week programme with an app - but there are no client outcome metrics, no revenue or volume figures, no named corporate clients beyond 'Government of Canada,' and no data on programme efficacy beyond anecdote.

organization will pay me like a thousand dollars an hour
I think I did about four sessions with people free and then went like, in my practicum

Conversational Craft

5 / 20

The host repeatedly hijacks the conversation to discuss his own pricing experiments, his own clients, and unrelated third parties (Graham Cochran, Richmond Din), consuming several minutes that could have surfaced deeper guest insight. Questions are soft and validating; there is no pushback, no pressure on claims, and no follow-up on unexplored specifics like how many corporate clients she has or what the boot camp costs.

I've been steering away that as well. I've done a lot of like one to many events this year. Multi day challenges, four, five days, three days
I definitely resonate with being like the pleaser and have definitely like over taught or overdone stuff

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A51%
  • Speaker B49%

Most-used words

coach23love17coaching14life13nancy11performance11please11fitness10back10started10mental9different9clients9self9help8live8

Episode notes

Nancy Shadlock She/her is a Mental Fitness Coach, certified Positive Intelligence trainer, and CGLCC's Innovative Supplier of the Year. With a decade of entrepreneurial experience, and 2 decades of facilitation experience, Nancy helps innovators build sustainable resilience and high performance without sacrificing relationships or health. Her unique approach bridges the gap between performance and wellbeing, helping leaders access their best thinking exactly when they need it most. Take Nancy's Quiz:

Full transcript

32 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Hey, friend. Welcome to the Prof. Youh Knowledge podcast where I interview everyday people have turned what they know into a business. And I'm super excited about today's episode because we have Nancy Shadlock. So Nancy's been in the game for quite a while, I think since 2012 is what she said. But she's a mental fitness coach, certified positive intelligence trainer, and a CGL CC's. And CGL's. CC. Oh, my gosh. CGLCC's innovative supplier of the year. But she's got a decade of entrepreneurial experience in two decades of facilitation experience. Uh, but she is helping innovators build sustainable resilience and high performance without sacrificing relationships or their health, which is awesome. So I love these episodes because not only do we get to hear from Nancy and her, you know, decades of experience in doing all this kind of stuff, but you also get to learn of, like, you know, I would love to help people with mental fitness kind of stuff. Positive intelligence, uh, high performance, you know, all that kind of stuff. And you maybe aren't sure how to monetize it. Like, this is going to be fun because you get to hear how Nancy's been able to actually do this. So let's get into it. How you doing today, Nancy?

Speaker B: Good. Yeah. Really happy to be here with you.

Speaker A: Yeah. Thanks for, uh, for sitting down and hopping onto the show and helping with the movement, I would say, because I want people to be well equipped to crush it out there. So you've been doing this for a while. I'm always curious, like, what were you doing before? And then what was kind of the catalyst that made you decide, I'm gonna go all in on being an entrepreneur and like, pursue this whole thing of coaching and stuff, because that's a crazy decision. And how that decision leads you to where you are today.

Speaker B: Well, before, before I was doing tree planting, which is this crazy Canadian thing that we do in the summers to get through college. And even my master's program debt free is, uh, to go tree planting. Just go around on hillsides and mountainsides and plant trees for like $0.10 tree. So,

Speaker A: wow, how many trees could you get in a day?

Speaker B: Like 4,000.

Speaker A: Wow. Really? I guess you're just planning the tree. You know, it's not like,

Speaker B: take two steps, throw the shovel and crack the hole and slide a tree and take two steps. You're just like a robot. And

Speaker A: wow.

Speaker B: In some ways, that was like my best training for mental fitness because, uh, you had to be fit in your body but you also had to be fit in your mind. And I found that the people that showed up to that job and they just, like, drank every evening or, you know, weren't really there there. Even if they were way more physically fit than me, like these big buff guys, they couldn't keep up because you have to be able to keep yourself going and, like, make little games for yourself and things as you go. So

Speaker A: totally.

Speaker B: That's kind of like way back when.

Speaker A: Yeah.

Speaker B: Um, then I, I did a master's in spirituality, and so I think you and I might have some things in common. I saw that you are also a spiritual coach back in the day.

Speaker A: Oh, yeah, that's where I

Speaker B: started. Yeah. And so it's hard at first to know, like, how do you make a living with a master's, uh, in spirituality? Because, yeah, it's, uh, you know, often it's seen like in a church or in a way that is a ministry of some sort that you just give and give and give. And so, um, it took a lot of different iterations and meanderings before I could figure out, like, how to monetize it. And I love where I've gone to.

Speaker A: Yeah, that's awesome. So you started your coaching practice as like a spiritual coach, mentor kind of person, and then. Yeah, this is the dilemma with coaching is like, we want to help people, but we also want to build a business and get paid so we can help more people and like, also make money and live. Uh, so asking for money is a big hurdle for a lot of people. Was that a challenge for you when you were starting and, um, how did you actually, you know, get your first couple clients and start monetizing this thing?

Speaker B: Thankfully, my master's had a practicum, um, in it where I had to sit down and do one on one supportive listening with other people. And so I had a few people that I did for my practicum, um, and then they rolled into paying clients afterwards.

Speaker A: Gotcha.

Speaker B: So I love any kind of training that has a practicum aspect because you really start doing the work that you're going to do and that really helped.

Speaker A: Yeah. How long would you work with people in the beginning before they, like, officially paid you? It was like a couple months or just a session or multiple sessions.

Speaker B: Yeah, I think I did about four sessions with people free and then went like, in my practicum, um, portion. And then that practicum timing was up and then they chose to stay on.

Speaker A: That's awesome. Uh, have you heard of Richmond Din?

Speaker B: No,

Speaker A: I don't oh no, he's from Australia. I was like, I think he's in Canada, but no Australia I believe. Don't quote me on it. But he uh, he has this whole thing, it's like his entire business, it's called the Tiny Challenge. So you can just type in Tiny Challenge Richmond on Google and it'll pop up. Basically what it is is everybody's doing like these multi day challenges right now where my mentor does it. I signed up for his program through his. It's uh, Graham Cochran 10k offer challenge. But you work with a group of people and it's usually a paid ticket and coach em for five days, sometimes six if you do a bonus day like Graham does. A lot of time they're spending with you, kind of like a little incubator and then some of those people move on to your higher ticket program. So Richmond uh, realized that a lot of people that aren't as big as Graham can struggle with that because they're um, they don't have like as big of an audience and they're just getting started. So he came up with this thing called the Tiny Challenge. And basically you just invite people, one person actually, into a free five day challenge, just one on one, but it's five consecutive days and uh, you just coach them around a specific topic and actually work with them and then at the end you can enroll them. But kind of to your point, it's like they got a taste of working with you

Speaker B: and

Speaker A: they're like, I want to keep this going. And then yeah, you just say, well, here's the next step, here's what it looks like. And then they can sign up.

Speaker B: Yeah, yeah. I have something kind of similar now, but I've, I've kind of steered away from so much free offering because time is busy.

Speaker A: Yeah, yeah. And like I, funny enough I do, um, I've been steering away that as well. I've done a lot of like one to many events this year. Multi day challenges, four, five days, three days. I've tried. Those are kind of uh, tricky because for me anyway, I've tried different times. Just people committing to the time. They're like, it's not the price of it or what you're talking about. It's just like I don't think I have that much time and I want to get as much as I can out of it. I like two hour workshops is what I've been doing and I did them for free and it definitely got me email subscribers and I'd get you know, 30 plus people on the call, which is cool. But now I'm moving into like, I think 50 bucks is incredibly fair. I want it to just be like a no brainer price point.

Speaker B: But

Speaker A: if you're gonna learn from me and get actual coaching from me, it's like yeah, it's 50 bucks. Which in my opinion is like nothing for a business investment, you know. And I'll refund it too if you don't feel like you got $50 worth of value, which I know I can deliver. Uh, but I was telling a friend the other day of like even me who's heavily invested in myself pulling out m my wallet to pay for like a hundred dollar ticket or product, I still have resistance even if I like the creator. It's just like the act of pulling out the wallet, you know. So I love that you're doing. What are you doing nowadays that you.

Speaker B: Well I was gonna say I, I love now I'm, I've been uh, doing it in work IT workshops in organizations. And so organization will pay me like a thousand dollars an hour, which

Speaker A: for sure

Speaker B: so much easier than a bunch of $50 an hour things. And um, and then oftentimes that workshop will lead to a longer term commitment with them once they've had that experience and they can be like, oh yeah, this is really helping us. And now we can do the full like the, the work that I do often is in like a seven week mental fitness boot camp. And so people, there's an app that goes with it and deliver some of the training and then I meet with them um, each week on a live call so that they can talk through like what are they learning in the app and how do they use these tools. And then by the end of the seven weeks like most people have these tools really under their belt and they're really using them and they're just like, wow, my life is so much easier now.

Speaker A: Mhm. Because you did the work.

Speaker B: Ah,

Speaker A: that's awesome. So okay, let's back up for a sec. You said thousand dollars an hour. What kind of events are you speaking at? Is. And, and then do they hire you like the company hires you to have their employees or team work with you longer term? Is that kind of the model you're doing right now?

Speaker B: Yeah, so I, I've done it with like the government of Canada, a couple of different departments there, done it with some post secondary institutions. I've done it with you know, some for profit companies. And so they'll, they'll have me come in for like um, either like a One hour lunch and learn or, um, a half day workshop to, to really, like. I, I tout it often as like burnout prevention or resilience training. And that helps them have these tools that they can use so that. Because, like, everyone is just getting so stressed these days and burnout is on the rise and all those things. And so being able to have things that support their people is really, really powerful.

Speaker A: Yeah. So I, I love that. And I mean, that's like. That is a beautiful business model. How did you stumble into that and get like the first one and then, you know, kind of decide like, wait, I can do this on repeat?

Speaker B: Yeah. Um, well, you read in my bio that I, I was the CGLCC's, um, innovative entrepreneur of the Year. And so that organization stands for Canadian Gay and Lesbian Chamber of Commerce. And so I'm part of that Chamber of Commerce and got involved and they have a lot of connections in larger organizations and so started to. I did some workshops for them and their own staff, and then I did some for organizations they're connected with. And so that's been a really big, um, generator for me is like Chambers of Commerce.

Speaker A: Yeah, that's awesome. And that's so cool because everybody has a Chamber of Commerce near them. They, what, just had like, they needed speakers for one of their events and then you just kind of were like, I can do it, and then hopped up. Or did you have to like, apply for it or anything?

Speaker B: Both. Yeah, I've, I've done both. Um, where I've had to apply and sometimes it's just a matter of talking to the right person who's in charge of those kind of workshops. Um, I find it's. Sometimes you go to hr, but often it's not hr. It's more about like, um, Director of People Culture. Those kinds of people that are looking for things to support their people for performance improvement.

Speaker A: Yeah, I love that because, Yeah, I mean, I, I ask these questions just to give the listeners kind of an idea on like, oh, man. Like, I, everyone's, you know, thinks about going viral on Instagram or Tick Tock or something, and it's like, that's a way that you can do it, but you're doing well for yourself and you're doing Chamber of commerce, like your local area

Speaker B: and

Speaker A: crushing it. Um,

Speaker B: that one is a national organization, so that was helpful. But, um, yeah, there's, there's local ones. And yeah, I, I kind of hate doing social media and stuff, and so I

Speaker A: do it. Yeah.

Speaker B: But I, I love finding other ways to Be able to do it. And, and the other big thing is like, relationships, like the way I got the government of Canada, one is met someone at a workshop that I was just attending and we sat near each other and got each other's contacts and then we went for coffee, going for coffee again. And like over two years. Eventually she was like, hey, I think my staff needs what you have. And I was like, yeah, they do. And

Speaker A: I'd love to come and

Speaker B: help you.

Speaker A: I love that. And then, yeah, one leads to another and you keep doing a good job, you know, and then it leads to another and another and has the snowball effect that public speaking has. That's so awesome. But yeah, a lot of people would love to do like mental fitness coaching or get into this space. And I mean, what, what would you say, being someone who's like, gotten paid thousands of dollars to speak, you have coaching clients and everything, uh, and have, you know, definitely made a name for yourself in this. A lot of people want to get into like, performance coaching and all that kind of. I used to do performance coaching between profit, your knowledge and uh, my spiritual life coaching, it's like productivity and performance. And I would, I would still get paid to do all that. That's where I actually started to take off. But like, if somebody wants to get into that space, what advice would you give to them to be successful as like a performance coach?

Speaker B: Come and talk to me.

Speaker A: Heck yeah. Hire Nancy.

Speaker B: Um, yeah, like, to be fair, like the, the program that I use has a quiz so that people can understand, like, what is getting in the way of their performance and their productivity as a entrepreneur. And so for me, like you, you talked at the beginning about this, like, wanting to give ourselves away for free. And so one of the saboteurs that comes up in the quiz, which is one of my highest, is the, the pleaser. And so I, I started to realize like, how much my pleaser was impacting my business. And when I started to address that and, and learn the mental fitness tools to kind of not counteract the, the pleaser, but realize that the, the pleaser actually is a gift. Super empathetic. It's really able to understand people's needs and understand when it's moving into saboteur realm rather than the gift realm. And so if I can see when it's in saboteur realm, it's like over giving and, and you know, doing all these things that are actually pleasing other people, but not pleasing me or my family or bringing in what I need. And so being able to to harness that the another one is the Restless. And so Restless is another big one for me and probably a lot of entrepreneurs in your following. Um, and so I realized like I would do something to like three quarters of the way done and then I'd be onto the next thing and I'd never mind the gold of all that I'd just been creating and working on. And so when I started to realize the tools that I could use for that of sticking with something, really seeing it through, that's when things really started to take off in my business. And so, um, the framework that I use is, it's not even my own. Like I, I worked for years, you know, coming up with my own frameworks and stuff, and I was about to make an app for the work that I was doing so that my clients could, you know, be with me regularly and not at such a expense to me in terms of time. And as I was talking to this app developer, I also found this other program and was like, oh, this thing is like even better than what I was going to create. And

Speaker A: uh,

Speaker B: Stanford backed. So I feel like I have kind of the best of both worlds right now because I'm not just this little entity of my own. I have this, um, validation of being a Stanford backed product that I'm selling. But I own my own business and can do my own hours and my own things like that. And so it's kind of a neat combo.

Speaker A: Yeah, that's awesome. Uh, I definitely resonate with being like the pleaser and have definitely like over taught or overdone stuff or stayed with a client longer than I probably should have. You know what I mean? Um, how did you get over that and kind of process that? Because I m mean I just guarantee that I'm kind of curious just for myself because I know I can have those tendencies but also for the audience. Like that's super common with coaches is like we want to help people

Speaker B: and

Speaker A: then we're just like put off money and then keep putting it off and you're like, I'm broke right now because I But I've been helping all these people.

Speaker B: Yeah.

Speaker A: You know, so yeah. How did you kind of process through that?

Speaker B: Well, lots of different things, but I would say like something really tangible people can take right now is that we have this framework within the positive intelligence work and there's like a, um, a sage step for each of the saboteurs. And so if my top saboteur is the pleaser, I can ask myself what will please me. And that feels like so edgy and like cringy at first because it feels selfish for a pleaser. Um, but it's really life changing. And when we can get into a place where we're starting now, every time you're offered something or invited to something and being, stopping being like what would please me in this, that's where things start to change. And then the other thing is, um, the mental fitness tools that I teach, they're like 10 second reps that you can do in the moment. Like when you're asked or invited to something, like, you can do this thing to get back into your wisest part of your brain so you can respond from there rather than this like knee jerk reaction, like, oh, I have to please him. I want to, I want to make a good impression. And so it's like when we can calm and get back into that wise mind, then it's like, okay, actually that's not the best call for my family and myself right now. I'm going to do this instead. And you can still have like, um, a gracious response, but not over doing it for yourself.

Speaker A: Yeah. Something about you I've, I'm picking up is like, you seem very, like you're very calm. It's not even that you seem, you are very calm. And uh, it's funny because you're like a performance coach, you know, and performance seems to be like so intense and like, go, go, go, go. But you're like chill. That's kind of the vibe that I get from you. Um, and I'm curious, like, is there what's some common advice, I guess, in the performance coaching space or even just the coaching industry as a whole that you do not necessarily agree with?

Speaker B: Oh, uh, so much. So much of it is just like for show and you know, fake it till you make it. And I definitely have had seasons of that in my life where I, you know, had to like rah, rah and like present myself in a certain way and different things and, and it's like, no, like, be authentic to who you are. Like, I, I did a visualization last week about interacting with my older, wiser self. And she's living in this beautiful place, uh, on the edge of the ocean in Australia. And she's like, chill and you know, has it all. And I was like, how did you get there? How did you get to that place? And she's like, just live your brand, honey. My brand is called Centered. And so it was like, yeah, okay, like I'm gonna live into that even more. And that's how it will convey and like, consistency and

Speaker A: those

Speaker B: kinds of things.

Speaker A: Yeah, that's a really cool exercise. Like, have that conversation with your future self. Interview your future self almost. How did you do that? Yeah, uh,

Speaker B: I do that with my clients in most sessions where like, anything they're coming to me with that they're activated about. We take a little bit of time and we connect with their younger self that's really triggered by this. It's always like we're, it's always a young part of us that's like activated. And once that part is kind of calmed, then we go and visit our older, wiser self and we get to ask them, like, with their zoomed out perspective, like, what's important about this thing I'm in right now? And they give you some wisdom and it's like, it's so powerful because then it's like, it's not me as a coach trying to tell them or

Speaker A: give

Speaker B: them anything, but they can get it from their own inner wisdom.

Speaker A: Yeah. And that's the best coaching, honestly. It's

Speaker B: not

Speaker A: you telling me what to do, it's you helping me guide myself, which is, ah, a challenge, you know, to be able to do that. It's, uh, easy to get in like, consultor mode, unless that's what you're doing specifically. Um, I think there's a time and a plate. Like a good coach can consult or teach, but also knows when to coach and when people need, like, their own guidance. I love when clients ask me a question in, um, you know, my weekly calls that I do with my clients, and I just immediately flip it on them. I'm like, well, what do you think you should do?

Speaker B: Yeah.

Speaker A: And then they pause and they're like, I think I should do this. Or I feel like this is kind of the smart move. And I'm like, I couldn't have said it any better.

Speaker B: You

Speaker A: already know.

Speaker B: Yeah.

Speaker A: You know, so for you, um, you've been doing this for a while, which is awesome. Uh, doing the public speaking and everything. For you, what has been the most rewarding part of building this business so far?

Speaker B: I'd see, like, the lives changed and, um, like seeing people genuinely, like, some of them come to me on the, on the brink of suicide and just like hating their lives so much, feeling so uncomfortable in their life and like, it's not anything that they wanted and they're so frustrated and then, you know, working together, helping them get to the core of like, who their authentic self is and then making decisions and taking action from that place of Being centered in who they are. It's like, it's so powerful to see the things that they've created, the biggest life changes that they've made, um, and the ways that their life is really running smooth now and in a way that they're so fulfilled no matter what. Like, even though the world is chaos right now, like them still being able to go forward with like hope and enjoyment and being like, yeah, my life is sweet.

Speaker A: That's awesome. Yeah. I always say we get paid twice as coaches. Like you get the paycheck, which is great, but then when somebody has a life changing result, it's like that's worth more than the money ever was, you know, especially when you helped them kind of or guided them to get there. My favorite is when I help someone like build a program or something and then their clients get life changing results because of the program we built together. I'm like, that's so cool. It's like the ripple effect.

Speaker B: Yeah. Exponential for you.

Speaker A: So awesome. Yeah, it's something I do enjoy about what I do. It's like I do coach coaches and experts and stuff and people like, who used to coach. Who tells people to coach coaches and all that. Coach, coach, coach, coach, coach. And I'm like, no, I'm not. Like, I've probably worked with I think one, maybe two people who are like coaches who coach other coaches. Everybody else is like a futures trading coach. I worked with a guy who was in the film industry and helps, uh, freelance film crew workers grow their business, singing coaches, um, a mom or a coach who works with moms to help them rebuild their relationship with an estranged child. Like so many crazy

Speaker B: things.

Speaker A: It's so specific, but it's a thing, you know, it's

Speaker B: like,

Speaker A: you know, that happens. Um, how do you manage

Speaker B: it? Yeah, I've had some, some older women who have come to me to do mental fitness training because they're like, I want to have a better relationship with my kids. And I can see that, like I'm getting in the way of this and so it's like awesome.

Speaker A: Well, it's good they're acknowledging it, you know, like, I want to do my part, you know, because it. That gets kind of wild with like narcissism and crazy stuff blaming everyone else. Ye.

Speaker B: Yeah.

Speaker A: So yeah, I've worked with tons of different people. Um, but just seeing it is cool with, with what I do because I'm very multi passionate. If I didn't have this business and I had to start another business, I would probably like around coaching. I'D probably do like fitness, you know, nutrition related stuff because I just, I love that. But now I get to work with a fitness coach and help them grow their business and then we get a nerd out on it. I kind of get to like build that business through them in a way or like, be a part of it.

Speaker B: And you

Speaker A: probably would get

Speaker B: sick of it after a while. And so it's like great that if you have so interest you, you have a new interest each week with whatever clients in front of you.

Speaker A: Yeah. And it's cool too, because it's like the same principles and I'm just applying the principles to whatever they're teaching, you know, doesn't have to be for one specific type of person or anything. But anyway, um, what. So if you could go back now that you're the older, wiser version of yourself so far, but go back to your lesser or your younger, less, less wiser person version, uh, of you, what advice would you give to them?

Speaker B: I actually did that last week as well. I, uh, I went to a retreat center in Vancouver that I had gone to where right before I started my masters. And so I was like, I set foot here 20 years ago and I can't believe that I'm old enough to be doing that. Um, but I got to go and, and be there and just be like, huh, look at all the trees are different now. Look at how this building is different. Look at how I'm different. And yeah, so it's like, I think it would be similar. It would be like, just live your authentic self. And I think like at that point I wasn't even out. I, I had a big journey of, of doing that when I grew up very Christian and missionary kid and all these things. And so it was very hard. It's very scary to live my authentic truth back then. And so to, to be like, guess what? You got to do all the things you wanted to do. You still are in, like spiritual work and you're in business and you're respected in all these places and you're out and it's, it's okay. Like, life did not implode. You actually got to live more you. And it's even more beautiful than you can imagine.

Speaker A: Yeah. Yeah, that's, that's uh, the kind of circling theme here of like, live into your authentic self. Be you. And it sounds so awesome, but I feel like doing it is hard because it's scary,

Speaker B: you

Speaker A: know, like coming out, for example. Like, that's especially when you have a Christian family and background and Everything and friends. And then, like, that's got to be terrifying, you know? Um, but what do you. I guess for the listener, like, what do you kind of mean by just be your authentic self? Because it seems so simple, but it's, like, so complicated at the same time, you know?

Speaker B: Yeah. I think, like, back to the what would please me? And. And asking yourself that regularly rather than like, do I want to do this social media stuff or does that make me sick? No. Then don't. Okay, then find another way that would please you to do your marketing. If it's going for coffee with people or networking at an event or looking for ways to speak, like, bringing it back to that, I think is, like, what would please me in this instance.

Speaker A: Yeah, I think that's so good because, like, it is. It's simple and it's complicated, but I think it's complicated because we make it complicated

Speaker B: and

Speaker A: it's just like, the story we tell ourselves. Like, well, I can't have it because. Or, I wish I could do that, but,

Speaker B: you

Speaker A: know, and we, like, tell ourselves these reasons why we can't have or do something. But your question of, like, what would please me? Like, well, doing this would please me. Okay, just go do it.

Speaker B: Yeah.

Speaker A: Life's so stupid simple.

Speaker B: I know.

Speaker A: We just make it complicated.

Speaker B: Yep. That's a big part of what I teach is, is how much our inner judgments make our stress. And so we're often either judging ourselves or we're judging someone else, or we're judging the circumstance as bad. Almost always we judge it as bad, and that's what creates the stress for us.

Speaker A: Yeah. There was this really, uh, cool dude I had on the podcast years ago. At this point, I can't recall his name. I see his face. He's awesome. He's like a. Like a men's coach kind of guy. Just, like, really grounded, awesome voice. Sound like a Viking warrior or something. But he, uh, he said that we get frustrated, like, your launch doesn't go well, or a client didn't sign up that you thought was going to sign up and all this stuff. And you ask yourself, like, oh, why is this happening to me? Why isn't this working?

Speaker B: M.

Speaker A: And he's like, well, yeah, like, why isn't it working? Or like, why? Why, you know, why does this have to happen to you? Not the best question, but basically just kind of flipping it from, like, the victim lens to asking the same exact question in, like, people are like, what? I don't know what else to do. Like, what else could I do? It's like, I don't know, what else could you do?

Speaker B: Mm.

Speaker A: Like, oh, when I start thinking of like, well, I could do this or I could try this, or maybe it happened because I did this thing and then learn from it and just kind of flipping that perspective, I was like, man, that's really good.

Speaker B: Mhm.

Speaker A: Solid. Okay, awesome. Well, um, Nancy, we're gonna start to land this plane, but it's been super fun having you on the show. I love all the wisdom that you're dropping and the way you're dropping it centered. Where can people learn more about you and get connected?

Speaker B: Yeah, you can check me out on my website, nancyshadlock.com and on there there's a link to do that quiz that I mentioned. So if people are interested in what's tripping them up in their relationships or their sales or their coaching, whatever it is, um, it'll give you a really good window into it. And then if you want a next step, there's always a follow up, one to one with me to unpack that because the results are always like, oh, yeah, yeah, I know, I knew that, I knew that. But it's like, it actually makes a difference. It makes a change. If we unpack it and start to see, like, how is it really impacting you and then we do a visualization where it's like we can envision the future you that isn't tripped up by it and see all of the beautiful things that are going on there.

Speaker A: So awesome. We're gonna make sure we get the, uh, links down in the show notes for you guys. Two more questions for you, Nancy. One's a fun one, one's an inspiring one. If you could have dinner with anyone, dead or alive, who would it be and what would you ask them?

Speaker B: Well, first person that jumps in, because I'm just on a Brandy Carlisle kick right now, is Brandy Carlisle because she's this amazing musician that I actually just got to go as a VIP guest to her concert because I've

Speaker A: done a

Speaker B: workshop for their organization, their nonprofit. I didn't get to talk to her though. So that's like on my list of like, I really want to have supper with Brandy Carlo. And I don't know. First question that jumps in is like, why do you chew gum all the time while

Speaker A: she plays?

Speaker B: Yeah.

Speaker A: Oh, no. It's like, how do you not choke on it?

Speaker B: I

Speaker A: choke on it.

Speaker B: Totally.

Speaker A: That is a hilarious question. Well, I hope one day you get to ask it. You're getting close. You already went.

Speaker B: Yeah.

Speaker A: Yeah.

Speaker B: Today I was working on a proposal to speak at their, uh, their longer conference.

Speaker A: Oh, awesome. Maybe you'll get to ask that question.

Speaker B: I think I will. It's coming soon.

Speaker A: It's coming.

Speaker B: I'll let you know what I find out.

Speaker A: Please do. I would love to get that email. Like, I asked Brandy Carlisle. I'm like, yes, cool. Uh, last question. You know, we talked about a lot of stuff. Obviously, the way you've been able to monetize through your speaking and workshops and things like that. I love it. Um, also just the. I think the emotional mental side that goes behind this. But if people take away just one thing from this conversation, Nancy, what should it be?

Speaker B: What will please me?

Speaker A: The magic

Speaker B: ticket. Yeah. It's just like, I think for anyone, whether that pleaser is your biggest saboteur or not. Like, I think. Well, I shouldn't say that, because there are a lot of narcissists out there that are only asking. Yeah.

Speaker A: That's all they care about.

Speaker B: But I think for the average good human that's listening to your podcast, probably we could turn up the what would please me meter a little bit, and life would get a lot smoother.

Speaker A: So, awesome. Great. Uh, okay. Thank you so much, Nancy, for being on the show. For the listener, I hope you feel inspired from this. I don't know how you couldn't after that. Uh, but if you want to connect with Nancy, take her quiz, and then if you want to dive deeper into it, then you can grab a time with her. Take whatever that next step is. Again, we're going to link it down in the show notes, but most importantly, whatever's kind of sticking with you, maybe if it's connecting with your chamber of commerce, chamber of commerce, or, um, you know, reaching out to a friend, having a coffee date, like, whatever it is on or offline, like, I don't know what you got from this, but I'm sure it was something. Just do it, all right? Implementation is your only superpower. So take what you learned here, get out there, make something happen. We'll see you in the next one.

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