Welcome to Product Marketing Adventures

Episode notes

Welcome to Product Marketing Adventures, the only show that takes you beyond theory and into the real execution of product marketing. I'm Elle Grossenbacher, your trusted PMM guide and host. This podcast has been a dream I've nurtured for years and I’m so excited to finally share it with you all! Throughout my career, I've had the pleasure of working at companies of all sizes, from industry giants like Twilio, Gartner, and Cisco, to small startups. I've celebrated many proud career moments and have crafted go-to-market strategies for some of the world's biggest brands. My true passion lies in helping others grow and succeed and one thing has consistently stood out to me: finding in-depth case studies of exceptional product marketing in action isn't easy. You can easily find definitions or endless discussions about messaging and launches, but seeing outstanding product marketing? That's a different story. That's exactly why I’m bringing this podcast to life. In each episode, I’ll bring in the best of the best in product marketing. I'm talking about PMMs who have launched category-defining products, nailed positioning, and executed game changing go-to market strategies.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah TharinEveryone Hates Marketers · on Positioning96 / 100
• Event ROI for Early-Stage Startups: Lessons Learned the Hard WayA Go-To-Market Perspective · on product marketing88 / 100
• Clear Expectations and Skill Capacity: A Sales Leader's Balancing Act with Chris OrlobPillar Talk · on product marketing88 / 100
• B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)How I Made it in Marketing · on product marketing88 / 100
• Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame OutThe Get · on product marketing86 / 100
• EPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product MarketingThe Last Word on Product Marketing · on product marketing84 / 100

• Master Your Up-Market Strategy Like A Unify PMM86 / 100
• Claude Code Your Next Launch Like A Vivun PMM68 / 100
• Go Bold with Competition Like a Sybill PMM82 / 100
• Know the "So What" Like a Digital Science PMM63 / 100
• Write Your Product Narrative Like a Zapier PMM87 / 100