Tell Engaging Stories Like a Fearless PMM

Episode notes

Product marketing is split into two camps. One group relies on safe templates, stock imagery, and generic descriptors that blend right into the background. The other group treats creative storytelling as a strategic muscle, pushing past surface-level benefits to build a genuine, emotional connection with buyers. This episode is about how to break out of that first, stuffy camp and start driving real revenue impact with your content. Stefan Gladbach joins me for a deeply practical conversation on transforming content ecosystems from stuffy to unforgettable. Stefan has spent over eight years building product marketing playbooks across multiple industries, and currently leads content innovation at the church tech market leader, Pushpay. He shares how he moved his team away from static talking-head clips into dynamic whiteboards and narrative skits that capture authentic audience sentiment. Stefan breaks down his exact five-step creative playbook.

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