Product Marketing Adventures · 2025-10-14 · 53 min
Change messes with our brains. Psychologists call it a threat state where our amygdalas light up and we resist anything unfamiliar. That's the reality Anand Patel faced at Goldcast when shifting from "just a webinar tool" to owning the full video platform story. Anand joins us as Senior Director of Product Marketing at Goldcast, having built PMM functions from scratch at four different companies and launched over 10 tier-one products. His approach to navigating stakeholder resistance during massive repositioning is what separates attempts that fizzle from ones that fundamentally transform market perception. The challenge isn't just managing different opinions. It's managing different threat responses across sales, customer success, leadership, and customers, each with legitimate concerns rooted in human resistance to uncertainty.
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