Leverage Voice of Customer Like an Intuit PMM

Episode notes

We all talk about customer obsession, but here's where most PMMs fall short: workload. We carry so much ownership that carving out time for true customer insight feels impossible, yet without it, your ICP is a guess and your go-to-market strategy rests on hope instead of evidence. Today, we're unpacking how to stop talking about customer obsession and start building a voice of customer system that actually scales within the constraints of a busy PMM's reality. Langley Barth joins us with an unconventional path from US Naval officer leading warships and ballistic missile defense missions to lead PMM at Intuit, where he's reimagining professional tax software for high-value firms. His foundation of empathy, discipline, and service has translated beautifully into championing customer voices. When he's not mentoring hundreds of military veterans or working at Intuit, you'll find him tending to his San Diego backyard mini orchard of 16 fruit trees and thousands of honeybees.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Pipeline Gives Permission to Invest Big on Brand with Jennifer JohnsonThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on product marketing74 / 100
• S2E3: Navigating the Intersection of Product and Marketing with Austin FullerProductly Speaking: Real Stories for Product Managers · on product marketing65 / 100
• Episode 86: Giovanni Benini, Co-Founder at Global Telco Consult (GTC)Humans of Telecom · on Messaging58 / 100
• #238: The Importance of Career ExperimentsMBA Insider · on product marketing38 / 100
• 5 Principles to Make Your Tech Product Hard to Ignore and Easy to TrustProduct Management Tech Brief By HackerNoon · on product marketing
• How Slack Built Its Enterprise Moat Through Notification PsychologyProduct Marketing with Fexingo · on product marketing

• Drive Impact Through Systems Like an AI-First PMM87 / 100
• Master Your Up-Market Strategy Like A Unify PMM86 / 100
• Claude Code Your Next Launch Like A Vivun PMM68 / 100
• Go Bold with Competition Like a Sybill PMM82 / 100
• Know the "So What" Like a Digital Science PMM63 / 100