Influence your sales team like a Zoom PMM

Episode notes

Most PMMs pride themselves on being customer obsessed, but there's another critical audience we often overlook - our own sales teams. If you want your product to win in the market, you have to win over the people taking it to market. Today we're exploring how to move beyond handing off enablement decks to truly influencing how your sales team operates, transforming them from order-takers into strategic partners who genuinely understand your product's value. Sharon Markowitz joins us with experience leading product and partner marketing at Atlassian, LinkedIn, Intuit, and Zoom. Named a top 100 product marketing mentor by ShareBird, Sharon's also founder of Your Career Wings, coaching marketers on upskilling and career development. At Zoom, she encountered a classic challenge during rapid expansion - standard functionalities weren't meeting customer expectations, creating conversion bottlenecks that required innovative solutions beyond traditional PMM approaches. Sharon's breakthrough came when she stepped outside conventional PMM roles, establishing a sales incentive program funded by the marketing budget.

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