Film Festivals, Velociraptors, & Heart Surgery: Building Immersive Products in AR, VR, & AI

Episode notes

In this episode of Practical Product Management, Marilyn and Leah are joined by Brad Jefferson, immersive product leader and filmmaker, to talk about what it really means to build for augmented, virtual, and mixed reality. From medical simulations to interactive storytelling, Brad shares how “immersive product management” expands the way we think about users, environments, emotions, and agency. They explore how AR/VR is reshaping high-stakes industries like healthcare, law enforcement, and manufacturing—and why embodied UX is more than a buzzword. Brad also shares his journey into interactive AI filmmaking, how AI is transforming accessibility, and why storytelling is still the ultimate product skill. Key Takeaways Immersive Product Management Starts with Embodied UX: AR/VR product work requires a new lens on design—where the user is not just clicking, but moving, reacting, feeling. Body awareness, presence, and perception are central to experience design.