The FBI Agent Method: Build Belief That Sets Your Sales Free

Speaker A: This is how I want to feel when I come back from break. This is kind of how I want to be. How can I get there? Right. And I always think like I'm happy to give you like what I think, but the best answers are for you are always going to come from your brain. So to feel solid in yourself, what would you need to think and what beliefs would you have? Right. It might be a good time too. Megan. There is a belief builder. I think it's called belief building. Belief, Belief something. It is in the main mastermind curriculum. So if you go into like the mastermind framework, the mindset course in there, it might be a good idea to go through that module and do some of the belief building work in yourself. So to build a belief, one of the things I like to do is I like, I'm doing this right now a little bit where I'm, I'm anchoring my belief back in that I can help people, that I want to help people. Like why I want to coach business, why I think it's important for people to have these tools, why I think it's important to have community and support when you're working on big goals. I'm kind of re upping my, I'm just working on my relationship, I guess with my business right now and my offers, um, and building a lot of belief around why I think the mindset work and the business skills. I am really passionate about the mindset work, but I do more and more just think a lot of the skills we have are just good, good skills for people to have. You know, we live under capitalism where people need to be able to generate money, understanding marketing, understanding social media, understanding branding and offer creation. Um, these are really valuable, almost like survival skills. You know, I think in capitalism and people getting gainful employment, those opportunities are becoming more difficult just because everything is getting so much more expensive. The cost of housing is rising so much. Um, and at the same time salaries have really stagnated. And that just means there's less and less, really less and less opportunities for people to be able to work a job and live a really great life and have a really great lifestyle and to have financial stability and not live paycheck to paycheck. Like those opportunities I think are, are much less than when I started, you know, seven years ago. And so what I'm doing is like, I'm focusing on. That's just like an example, right? But what I'm doing is finding why does this stuff matter to me and finding evidence. Right? So one of My coaches says, you want to become a motherfucking FBI agent. She says that all the time. It really cracks me up. But you want to become a motherfucking FBI agent at, uh, whatever. The thing is that you're trying to build whatever belief you're trying to build. So if I want to build a belief that like my work matters in the world and I'm doing important work, I want to become a motherfucking FBI agent and go find evidence, right? So I could look up all those stats about salaries, um, like not rising at the same rate of the cost of housing. I could look up all the stats about how maybe business owners have more flexibility and a better quality of life. And what does that mean for kids, like the women in this community raising kids if they're able to learn these skills and have profitable businesses. And I'm just going to go put my FBI agent, huh, hat on and look for evidence. I'm trying to out figure to build the belief that my work is important and it matters. What proof can I find? What else? Right? And just really mind your own brain for facts. You can go look on a fact finding mission and literally google stats that support your new belief. You can find testimonials, you can find people telling stories, right? If you want to build the belief that like businesses can experience rapid growth and people can work for years, even if you work for years stagnant, it's possible that maybe your business will double this year. Maybe that's a belief you want to start building that it's possible that your business could experience rapid growth. You want to build that belief. You maybe want to find stories of people that had that experience and read them and show your brain this is a thing that's possible. You maybe want to find interviews with people that, that experience, that kind of thing. You want to find stats that show that it is possible for people to work and work and work and work, even if you've never got results and make a six figure a year. You want to put your FBI agent hat, uh, on and find evidence to build that belief. Like our brains like facts, our brains like proof, our brains like stories. Like you want to find stuff that support your new belief and kind of you can either maybe make a notion board of like all the proof, right? So you could make a notion board of like the three beliefs. You would need, um, to feel solid in yourself, right? To feel like maybe I know part of this for you. Megan has been wrapped up in like, am I an ethical person or not? And a lot of this is like wrapped up in a lot of like good or bad bad. And maybe you want to build belief that like, um, you know, you are a good person, or at least you're trying to be a good person. If your brain can't believe you're a good person, it can be like, well, I try to be a good person. And then you put your FBI agent hat on and you find all the examples, all the times you've over delivered for your clients, all the times you've gone above and beyond for them, all of the times you've tried to do the right thing and the things that you consider all of the times like whatever it is, just find as much evidence as you can and, and keep that little notion board open and throughout the day you can add to it and find other things to put on it and see how much stuff, um, can you put. It doesn't have to be a notion board. It could literally be a word doc or like anything, right? A trello board, whatever of like your new belief that you're building and then collect evidence and put on there. That really helps me. And then the other thing is I'll just journal and sell myself. I'll just go on like a rant of like, I've been doing these rants of like, have you guys ever listen to Abraham Hicks? Abraham Hicks is like super out there. If you're not into like woo and like Law of Attraction, that's going to be like way, way past. But I'll tell you guys, even before I was like really spiritual or into personal development, I would listen to Abraham Hicks just because it made me feel good to listen to her because it's so positive and it's kind of out there because she's like supposedly channeling a spirit and all this. I don't know how I feel about all that, to be honest with you guys. But what I do know is like listening to her for whatever reason, like sometimes help my brain like focus on more positive things. Um, and so Abraham Hicks talks about doing these gratitude rampages. If you look up on YouTube, like Abraham Hicks gratitude rampage, there's like a whole bunch of videos about it. But it's just like you just go on like these rampages. And I've been doing it in my journal where I'll just write all the things I love about my business. Why I love the offer, why our offers are great, why I love our community. We. Why, uh, why there's a lot of evidence that like my business is working because my brain is just like all of our brains, right? It wants to be like, it's not working. We're not that good, it's not that great. Like, my brain tells me that shit all the time, right? I, I don't think it's a problem. I think it's just normal human brain stuff. Um, but I want to get really exceptional, extraordinary results this year. And that means I have to be thinking differently. And I know that I have better ideas and that things just tend to feel better and go better when I'm in an energy of like, things are working, right. So I've been doing these like, gratitude rampages of, you know, why I love the business. But for you, Megan, thinking about, like, what you like, feeling solid in yourself, you could literally do gratitude rampages for yourself. Like, why do you love yourself? What's good about you, but right, what's great about you? My brain likes to fixate on the things that are not working in the business. Like, this isn't working, this isn't working, this isn't working. Um, um, but if your brain likes to fixate on, um, things it doesn't like about you and things you've messed, like, messed up or gotten wrong. My brain used to do that a lot where I would like, lay in bed at night and think of like every stupid thing I've ever said, every like, thing I regret in my life, right? And sometimes doing those gratitude rampages, I think it's just gives your brain the other side, right? So if we're spending a lot of time thinking about the things we don't like about ourselves or the things we don't trust about ourselves and everything that could be wrong. The gratitude rampages, I think, give us a chance to experience the other side and it balances it out a little bit. Does that make sense to you guys? So that would be my answer is like going and like doing the bill, the, uh, belief building, right? Where it's like, what beliefs do I want to build? What evidence can I find? Motherfucking FBI agent style, Make a little notion board with all of your beliefs that you collect or a Google Doc or whatever. Um, and then doing the gratitude rampages in my journal about, you know, um, I do this with the mastermind a lot. Like, why I love the mastermind, why I think it's great, why I think it's important. The reason I do that is because I've had the same offer for so long and my brain likes to think it's better over there, it's better over there, it's better over There we should close the Mastermind and do this other offer. There's other better things we should be doing. We should do this other thing. Um, but I know that's not what's best for my business and what's going to make my business actually sustainable. And this offer is really good and I've put so much effort into it. I want to stay committed to it, but I have to actively. This is what I think people don't understand a lot is like, you have to actively stay committed to your business and to your offer. I'm not like n. I don't have the same offer because I just love the Mastermind so much. And every day I'm so excited. I have the same offer because I made a business decision that that's how I wanted to run my business. And then I kept my thoughts lined up with that decision. And so I do literally the practice I teach you guys in the Mastermind about, um, the decision making framework. I made a decision that I wanted my business to be simple, that I didn't want it to be over complicated. One of the reasons ways we've been doing that is by keeping my offer suite very fucking basic and small and minimal and only selling the same one thing now really two things. Um, and I am doing that not because I'm just naturally excited every day. It's because I choose to think thoughts about why I love the offer and I choose to think thoughts about why it's great and I choose to think thoughts about that support the decision that I made. And that's an active process. It's not like I just naturally. And I do love the Mastermind. I don't want you guys to think like, I hate this offer or I'm bored of it. It's not like that. It's just like normal human brain shit. I think it's normal for us when you have an offer and you've been selling it a long time for your brain to think, oh, so and so is doing this, I should do that or we should do it this way or we should do it that way or, you know, and I just am like, no, like this is the offer, this is the price. I'm not changing them. And I made that decision years ago. We have not changed the price of the offer. We've not really changed the structure of the offer. We've not really changed. Like, you know, we add stuff to the offer of what we give you guys all the time. But like the core structure of the offer has not changed in years. And that is a decision that I made that that would be what's best for me in my business. And then I actively work on building beliefs to have that experience. Right. Um, and so anyway, all of this to say, I think learning the skill of being able to build beliefs is really useful. I think doing this work is great. Love the idea of creating a notion board. Yeah. You can put like pictures in there, you can put links to podcasts in there. You could put like, I don't know, anything. You find that that helps? Belief 1. If I admire something as someone else, I must admire the same quality if it is present in myself. Yeah. So then you would like, put your FBI agent hat on and you find all the examples of how is that true? Right. A lot of things. And I love that you said that too, Megan, because like, a lot of this stuff is like, you know, we think we see the world as like the truths of the world, but I don't think there's really that many things that are actually universal truth. Like, you know, yeah, there's facts. Like, I believe in facts. You know, I'm not saying that, but a lot of this stuff is subjective and how we choose to see it and what we choose to think about it, um, and we see the world as we are, not as it actually is often. So anyway, hopefully that will help and give you some ideas. But I think if you spend some time journaling about, you know, why you think that stuff is true, doing some gratitude rampages for yourself and for your business, um, and your community and all that, and then doing your notion board with your new belief building stuff, all of the evidence you can find. Brains, love evidence. So that's what I would start with. How do I find people to collaborate with that, uh, are closer to my size or a little above me who might want to do this? I want to highlight an expert in two of my emails each month and have them do the same for me. I think you can do that. Jessica. Let me. I'm going to answer this question, but let me say something that pops into my brain while I was reading it. You said, I want to find, collaborate with those that are closer to my size or a little above me. I think a lot of people massively underestimate the power of collaborating with smaller creators. Like a lot. And, uh, we collaborate with people that are. So even the people that some of the people that were in my last event in the goodie bag and even some of the speakers, probably all of the speakers, I think at, uh, get your freebie done week they are much smaller, like email list wise, audience size wise than I am. But I got so much out of collabing with them, of having them in my network, of inviting them to do something. And I believe a lot in the law of reciprocity. And so the way I choose to see this is even though none of them had. I'm pretty sure, I, I'm not 100% sure on this, but I'm pretty sure that like, if we looked at the everybody that spoke at get your freebie done week and had stuff in their goodie bag, if we looked at the size of those audiences, they're probably, I, I would bet, uh, probably almost all of them are much smaller than me. Right. But I just believe like in the law of reciprocity. So I believe if I help them, and I am generous with my audience and I'm generous with my time, it will come back. And the way this has worked out for me is there are people, you know, that we've let in our events, in our summits, in our goodie bags, in our things, um, even though they were small. And I just feel like they remember that shit, right? And they think of me as, uh, someone in the industry who is generous and someone who does good events and someone who's inclusive. And that I think really has helped my business. And then the other thing is, like, even though there's small people, even if they're smaller than you, I talk about this all the time, but Kelsey and I, the. One of the biggest lessons I feel like Kelsey and I have learned from doing all of these bundles and collabing with all of these people. I'm gonna turn my Skype off because it is distracting me. Hold on, you guys. My poor little brain is like, um. One of the biggest lessons we've learned from doing bundles is like, often the people that we think with the big email list that are going to get tons of opt ins, uh, don't. A lot of times the people that make the most sales, which when we're doing events, like, yeah, I want leads or whatever, but a lot of those events, we do need people that are going to be affiliates and make sales. And that is something that is important to the bundle and important to the success and the sustainability of us being able to do them. A lot of the times the people that make the most affiliate sales are not the people you guys would think. And what that shows to me is like, those people with the small audiences, they have like ride or die people, like, they're able to do things that the bigger creators are not able to do. Right. When I was first starting, my first year, when I was starting to kind of think about talking about business and stuff online, I answered every single question in the free Facebook group. On camera. On camera, for free. Like, you know, when you're small, you're able to do stuff like that, and then, uh, you're able to have really, really loyal people. And so I just want to. Wanna, like, yeah, I'm gonna show you, talk to you about how to get collabs. But I just want to mention to you guys, like, don't over. Don't underestimate the small creators. Even if somebody has a hundred followers, they could end up getting more sales and doing more for your business than somebody with like, 50,000 people. Like, and. And I'm not just. That's just like, I'm not just saying that as, like, an idea. I think that that is. Can be true. Right? And so look at, like, really expanding your network about. I want, like, as many people as possible in my industry to know who I am. That means I want copywriters to know who I am, um, graphic designers to know who I am, um, um, sales and marketing people, mindset coaches, anybody that works with online business owners. The more of them that know who I am, the bigger my network is, the better events I can do. The better kind of, the more leverage I kind of have when we go to do things. Um, and the more referrals I'll get. And I really focus on, like, the size of my network versus, like, only pitching. We spend a lot of time for the bundles, pitching mostly small creators. Like, we have a swing for the fence list where we pitch some bigger people, but the majority of our time is pitching people who are much smaller than me. Um, and we're gonna have. I'm, um, just gonna. I'll call my shot and. But Kelsey's working really hard on our next bundle. I think it will be the biggest and best one we've ever done. But we're not really focusing on trying to collab with people my size. We're not trying to find people bigger than me. We're just trying to find people that we think will have something good for the community, are willing to promote, would be excited to be part of it. And that's what I'm looking for. And I think that we get better results because of that. I think if we were really focused on only trying to find people my size or bigger, like, I think it would limit our collaborations a lot. And I think my Network would be a lot smaller than it is. Um, and I would not have met as many good people, and I would not have had. As I would not have as many opportunities as I have. I would not get invited to as many things. Like, you know, so I just think the more people that know who you are in your industry, the better. And, um, I wouldn't focus so much on personally, like, trying to find people your size or bigger as far as, like, trying to get people those size to say yes. There's a couple things, like, I would say, like, you always want to be pitching people, and, like, this is how I can help you. Right? So I get a lot of pitches all the time. I even told Kayla this when she started working here, because we get pitched all the time where people are like, can you, um, can I be on your podcast? People pitch us all the time, like, asking to come on my podcast. And I'm like, no. Like, you're not. Like, I've spent a lot of time building my podcast audience. I've spent a lot of money, um, having people edit it every week, investing my time into it. Um, investing, like, getting people to listen to it and subscribe and putting the content out. Like, a lot of time and money building that platform. Now I have my podcast platform that has a certain number of listeners every week. Um, and people are just emailing me asking, like, hey, you spent all this time and money. Can I come on your platform? Um, and they'll offer value in the fact of, like, they'll be like, I could talk about this topic and your audience will like it, but I just don't feel like that's a fair exchange. Like, if you're going to come on my podcast in front of thousands of listeners that I've built, you need to provide more value than that. And what I would say is, like, you need to say, you know, I have an email list of this many and this many social media, and I'll promote my interview to them, and I'll email it out, like, um. Or I'll send your freebie out to my email list. If someone pitched me something like that, that was thinking about, how do I make this a really good offer for Faith? Like, Faith's gonna let me be on her podcast. That's a huge thing of me to ask, what am I gonna bring to the exchange? Like, I would be a lot more likely to say yes. But 99% of those pitches we get, uh, are just like, let me come on my podcast. I'll talk topic. It's so Valuable. And it's like, that's not, in my mind, that's not an ex. A fair exchange of value. Because you're getting in front of my audience. Yeah, you're talking about something valuable, but let's be honest, I can talk about something valuable. I don't need you to come do that. And you're not putting me in front of anybody or offering any part of your platform. M. You're just asking me for a favor. And I don't. Most of the time they're people I don't know. It's different if it's like, you know, a friend of mine or something, um, that works with me and we maybe do different exchanges other ways. Like, but if I don't know you and you're just cold pitching me, all you're doing is asking me for a favor. I don't know you, and you're not offering like, really much value in return. And so when you're thinking about collabs, you want to think about how could I do something great for this person? So it's a win for them, right? So if, if you want to collab and maybe they're coming to do an interview with you, maybe you offer to send their freebie out to your list or you offer to email the interview out and promote it on Instagram so many times or something like that. But I would say if you want to get those bigger people, you need to explain how it's going to be a win for them. Not a win for you, A, ah, win for them. Right? Because a lot of times, like, people your size are bigger. Really, if they're, they're collabing with you. A lot of times, you know, especially if you're asking to be on a podcast or something, right? And then sometimes too, like, we've done pitches where we're like, hey, like, we know you have a bigger email list. We'll put you at the top of the page, right? And we'll give you like higher priority. I ask for that sometimes. Sometimes if people pitch me to be in a bundle and I know it's, I know I'm going to be the biggest one in the bundle. Um, and I'm like, well, if I'm going to promote this to my list of 15,000 people, I want to be on the, um, top of the page because I know the other people don't have as much leverage as me. And I just feel like that's a more fair exchange is like I'm bringing a lot to everybody in the bundle by Promoting it to my audience. And I want, like to be. I want it to be a fair exchange. Like, I want to be on the top. Can I be on the top of the page? Can I be featured in emails? I'll ask for things like that sometimes. Um, but if you were pitching, like, that would be a good thing to pitch is like, hey, like, I know that you have, um, a big email list. I think people in my community and other communities would love your thing. It'd be a great opportunity for you to grow. And since you have such a large audience, I'd be willing to put you on the fir on the first section of the page, or I'd be willing to send additional emails about your freebie to make sure that you get extra promotion to make it a fair exchange. Right. So you want to just think about, how do I make it a win for them? Like, and what do people want? Like, you know, business owners want more exposure. They want more eyes on their stuff. They want more stuff like that. And so you want to be pitching them, um, offering them something, not pitching them, asking for a favor. Like, that's what. Those are my biggest tips. You guys tell me your biggest tips for getting those bigger collabs. But I would say if you're going after people, bigger people in your niche, you need to be really, you know, make a good, generous offer, um, buying what makes me different in the mom industry. Got any advice? I mean, maybe sometimes here. I'm gonna give you some weird advice, Serena. Sometimes if we're focusing on something and it's feeling like you can't figure it out, sometimes it's, like, good to just not focus on it so hard. And. And what I mean by this is, like, I always use this example of, like, you know, when you can't think of somebody's name and you're like, you know, you know it, and you're, like, trying to think of their name, and you're like, what is her name? What is her name? What is her name? On what is her name? What is her name? And it's like, it will not come to you. And then later, you're like, driving in the car or something, and you're like, oh, like Jennifer, right? Sometimes when we're trying to figure it out, trying to figure it out, you're like, how am I different? How am m I different? How m am I different? How am I different? Sometimes we can get those. We. Sometimes there's two things I see with people. It's kind of a delicate line, right? Because I'll see people that either are not actually trying to figure things out. They'll be like, I just don't know how I'm different. But it's like, have you sat down with like a pen and paper and set a timer and really tried to think of for 10 minutes, right, how to figure it out? And then on the other side I'll see people. So they're not really putting effort into solving the equation, into solving the problem, right? They're just kind of telling themselves, I don't know. But it's like, have you tried to think of it? And then, uh, on the other side there's people that are like, how am I different? How am I different? How am m I different? And it's like they're way, they're putting too much pressure on it and way overthinking it. And either of those sides, I think make it difficult to come up with really good solutions. So I would look at like, where do you think you are on that spectrum? And then as far as like, what makes you different? I would look at like, what is your, um, story? And like, really, I don't know that people care that much about what, here's what I'll say. I don't think it matters really that much about why you're different. What I would focus on is, is getting really fucking good at solving a problem. Moms have. What's a specific problem, um, for a specific person you can solve and come up with a great solution for it that will make you different. Like just being good at getting people results will make you different. And then if you're willing to be yourself and be on camera, that will make you different because we're all individual and unique people. Right, you guys, it's interesting, right, because you guys like me, but I'm not like, I'm not like the most direct, short winded person. You guys know that I have adhd. I'm always talking about random stuff. I get distracted very easy. I like, you know, I'm like, long story long all day. Um, I talk a lot. I swear, like, these things are, are different than if you were to work with my friend Allison or my friend Coralyn. Like, you know, we have different personalities and even though all of us teach, like, we teach a lot of the same foundational things, right? Um, you know, mine is very community focused and like, that makes it, makes it different. That's part of like my personality and like my values that may be a little different from other business coaches, right? So I wouldn't, I would Let, like, what makes you unique be you, because you're unique. Right. And then I would make, like, your messaging be about the problem they solve because they care more about, like, can you fucking help me with this? Than they care about, like, you being different. Right. And if you're like, I can help you with this and I have a great solution. I've thought about it a lot. I've done a lot of work on it. I've worked very hard. I'm so still working hard on making great solutions. And if you have this problem, I have really good tools that can help you. People care more about that than, like, how are you different from other moms, like, in the industry? Like, I just don't think that matters that much to, like, you making money. Like, maybe if we're talking about going from, like, Like, I think we're. I'm in a weird pivot, interesting place right now. I think where we're at multiple six figures. And I think if we were going to want to get, I think for us to go to 500,000 or a million, the brand is going to start to matter more. Like, I haven't spent that much time really on like, our brand messaging or how our page looks or like, but I think it will start to matter more at that level. But when you guys are going to your first six figures, I just don't think that stuff matters that much. Like, I don't know. You guys tell me what you think, but when you put a lot of pressure on that, when you're like, this is important and I really need to figure it out and this really matters, sometimes, that also will stop genius ideas from coming in. Right. And so if you tell yourself, well, it's. It's not really that important, I'll develop the brand and develop my kind of unique voice as I go. I think a lot of that is developed over time. Right? Like, what does the brand sound like? What do you sound like? What are your unique little phrases or things that, like, a lot of that comes with time and practice. So Serena, let me know if that is helpful. I hope, I hope so. I don't think I saw you on here. Um, after listening to yesterday's coaching call and you answering me last week, I'm working on ways to make more sales. So I have 10 different freebies and I decided I will change each month the pop up in my site to a different one. Yeah. Make sure you track that data because you want to know, I, I would change them, um, out, but I would want to know what Are the top three. And then maybe, only maybe. I might even just use the top performing, too. Now I need ideas that can be trip wires to go with each one so they connect. Most are trackers and planners. Need some brainstorming. My product is crochet patterns. Hold on. I need to open this up because it's long. You mean? It took me like a year to figure out how to open these in air table. Hopefully let that be expansive to you if you're bad at tech. Okay. Need, um, some brainstorming. My product is crochet pattern. So I ran out of ideas. I mean, I would make the trip wire a bundle of crochet patterns. Like, if you're giving away your. You're giving away the patterns. I would. I might do this backwards, Sandra. So if you're giving away the patterns for free and you're selling, like, trackers and planners, what if you gave away the trackers and planners for free and then you sold the patterns? Like, you sold a bundle of your patterns. I would think about selling, like, maybe a bundle of your patterns. Like a really good deal. Like, you get. If you bought all of these individually, it would be this much money. But right now you can get it for 10 bucks or 20 bucks. Um, but yeah, that would be my idea. And. And maybe even if. And you might not need a different one for each freebie either. Like, I would try to think of some. I would try to think of some tripwires that might go with, like, three or four of them. So you're not having to make 10 different, like, tripwire pages. It's just. I don't know if that's really going to be a great use of your time. Let me know what you guys think. Okay. Serena says that's helpful. Okay. That, um. Yes, Bernadine. It does sound like something you. You. It was from Sandra, though. But you guys are similar. You guys are at similar places in your business as well, so it makes sense that you're like, that sounds a lot like me. That's because her business is in a very similar season as yours, and she does crochet. So I would think about, um. I would think about maybe doing the trackers and stuff like that as freebies and then selling the patterns as the tripwire. I would test it both ways, you know, and then I would think about maybe doing, like, maybe instead of doing, like, individual trip wires, could you make a bundle and maybe it has the trackers, the planners? Um, maybe like, the freebie is, like one page of the planner, and then the Tripwire is the entire thing with the planners and a bonus pattern and a journal and ah, it's like a little, it's like you get all of the planners and you get these other bonuses, right? Um, we did that with the VIP ticket that sold like gangbusters for get your freebie done a week and it was the replays of the thing. So it was like you can get this for free, but if you'd like to watch it for a whole year you can get the VIP ticket. And you're also going to get these bonuses, right? You're going to get these, um, we gave them templates and like all these different things, right? So it could be like, hey, here's a tracker if you want my entire crochet theme planner for 2024, plus these journal prompts, these affirmations and three of my most popular patterns for $10. Here you go. Right? You really want the tripwires need to be really juicy and really like a really good value because a lot of times the people buying them are coming to your website or they're opting in for a free thing and they might not know you that well yet. They might not be in your email list. So I would think about making the initial thing on the front end like very basic. So maybe it's a tracker and then the bundle is like get my other, you know, printables, get my and three of my most popular patterns and this and that, you know, and it's like 10 bucks or something. So let me know what you think about that. This is making me think I would love to do maybe I need to do like a little tripwire training or template or something for you guys. You guys want help with that? The tripwire stuff tell you guys is like very volume driven. So someone like Megan who gets a ton of opt ins or I was coaching Haley the other day who was talking about all these opt ins she's getting. When you start getting a lot of volume, it can make a lot of sense to mess with those opt ins and tripwires and it can generate a significant amount of money for your business when you guys don't have a lot of traffic. I wouldn't be messing with that stuff. So just so you guys know because like even a good like a high percentage, a high converting tripwire would be like what, like 2%. So you've got to make sure like you have enough traffic where 2% of sales is going to do something for you. And if it's not, don't spend a ton of time on that. So just make sure that you have the traffic that the traffic to the problem you're solving that those things match up. Right? Yeah. Tripwires are great if you're participating in bundles too. Yeah, they are. We make sales off of ours. You know, I think, I don't know. I'm always surprised we make so many sales because I'm like, oh, they just want free stuff. But you know, and I see people. It's interesting. Uh, I was in a really big event last year and there were people in. There was like a Facebook group for contributors and there was a, there was a large event and there were people in there that I've seen kind of complaining about like how they didn't make sales and bundles are just freebie seekers and blah blah, blah. And I keep my mouth shut in there. Okay. But my thoughts are like, I wish they were asking better questions. I was like, damn, that's such a low, low money making train of thought. Because I was like, you know, if I didn't make any sales in a bundle, I would be like, I would just go to like the marketing and the offer is not right. Let's fix it. Right? So I'm always going because it'll. If you're like, if you're like bundle people in bundles don't buy. Right. And they're. And people in bundles are not as good of subscribers. There's not like really any money making solutions to that. Like you might go find I guess a different lead gen strategy. But if you can't sell to those people, you're probably not going to be able to sell to those other people either. Like, I don't really. This is um, maybe unpopular. Okay. And maybe out of pocket. But I'm going to, I got to. You got, I got to tell you guys are the master. I have to say it somewhere, right. I just think like if you can't make sales off of one audience at least, like some sales are like do kind of okay. Like you're probably going to go get different leads somewhere else and you're not going to be able to do sales there either. Because usually the problem is like the sales and the marketing and how you're talking about the offer and presenting the offer. It's not usually that like all of the people don't want to buy anything. It's like they want to buy something, they just don't like the way you presented it to them or they don't like what you're selling them. Um, and, but that's great because Those both have solutions, right? So if I come from a place of like, I always take my brain to a place of like, they want to buy things, they want to buy things, they want to pay for what I have. And that keeps my brain on a more useful train of thought. Because if I start thinking about how they don't want to buy things and they don't want to spend money and nobody has money and um, they just want free stuff, they don't want paid stuff, like those trains, those are very low money making thoughts. Like, how is thinking that ever going to make you more money? Like, it's probably not because most of the time the problems that you have in your business are marketing related and sales related. Because I'm like, if you're a good marketer, like, you can sell anything. Like, I really believe that, like there. And uh, you guys have seen it. There are people that like make so much money selling the dumbest. And you're like, how, how, like what is happening, right? And you're like, I don't understand. But it's like they just, they are good at sales and marketing. They can sell anything. Um, and so I just go, I like to keep my brain in a place of like, people want to spend money for my offer. They have money to spend. They are not freeloaders. They want to spend their money. I'm like, they have money, they want to spend their money. Like, we all like spending money like, you know, and from that place. If I keep my brain in that place, then I feel like I can think of a lot more valuable problems to solve in the business, right? Than like sitting around thinking about how they're all freebie seekers and they don't want to sign up. And it's interesting. And I don't really participate in these conversations, but I was thinking like, damn, I would love to like, uh, I would love to like show them our stats of like the sales that we made of people not just buying the tripwire, but then coming into our programs and our offers and like buying in the funnel and buying in the launches and like buying the VIP ticket. So I'm like, I just sell them one time. We've already sold some of them three or four times by this time, you know, and people in there are like on the complaint terrain about how bundles are low quality leads. It's just not like, even if it's true, it's like, it's not useful to think about, right? It's like how I always talk about, um, my brain sometimes likes to think when I'm driving, my brain likes to think about how I could die in a head on collision and someone could kill me. And it's like, that's true. Like that's true. Like that's technically true. Right? But just because it's true, it doesn't mean it's useful for me to think about when I'm driving around. Most of the time. If I'm thinking that when I'm driving around, it makes me super anxious. It makes me never want to drive. It doesn't create the result of, I, um, don't know, being safer. It just creates the result of me being anxious all the time in the car. Um, and that's not even if it's true. It's like it's not useful for you to think of about. So you want to think about how am I thinking about my offer, how am I thinking about my audience and is there a more useful thing I could be putting my attention on? So that was like a whole rant about tripwires. That was not related to Sandra's question necessarily. But I would say, like, do you have the amount of traffic where getting this stuff to convert, you know, 1 or 2% higher is going to actually make more money for you? Um, and if, if yes, I would test some different things. I don't. I'm gonna just tell you what I, I think and you can like take or leave this. You can still do this if you want. I don't think I would test 10 different freebies. I would make one freebie and get it to convert really well by changing the headline. Watch. Get your freebie done week. What day was it? There was a day where we were workshopping headlines. The whole thing would be good for you to watch, honestly, because we did one day where I workshop people's graphics and then we did one day where I workshopped headlines and we workshop people's copy. Allison Reeves did a really good one about, about messaging for freebies. Right. And I'm, um, would probably take one of those and just keep working it and working it, working it, working it and working it. Redoing the headline, redoing the graphic, redoing the page until I got something that was really great and converting. What will happen if you do 10 different ones is you're probably not gonna ever put the effort into any of them to really be great. You might get lucky and find something that people just love. I did this like, um, when I had my blog, I tested a whole bunch of different freebies, but I also had, you know, Over a hundred thousand people coming to my website a month. So, like, getting a freebie that would convert even 1% higher, that would change our revenue. Right. So I spent a lot of time messing with the forums, messing with the graphic, testing which ones, and then we ended up finding one that did convert a lot higher. It was, like, this mental health planner that had all these, like, printable planner sheets, um, that they got related to mental health, and they were really cute, and they were in my branding, and people really loved them. And that did convert a lot higher. But I think it's kind of rare. It's kind of rare that you find, like, an idea that necessarily converts so much higher. A lot of times, like I'm saying, the thing that makes something convert is the marketing. How you're presenting it, how you're talking about it, how good the copy is, the, like, graphics, how good the graphics are, um, that type of stuff. So a lot of times that stuff matters more than, like, the actual freebie idea. So instead of testing 10 different ones, maybe make three of them like bangers, and, like, really spend a lot of time and energy working on them. And the get your freebie done week will give you guys ideas about how to improve the graphics, the copywriting, the ideas, like, that kind of stuff. So if you guys are working on freebies, I definitely suggest you watch the replays from that. Yeah. Okay. You guys are having side chat. I was just looking if there's questions. Oh, uh, wait, I just put the wrong one. No, Let me see if I can, like, do a Ctrl Z. There we go. Thank God. Okay. Jessica has. Oh, why is it doing that? That's not my fault. Okay. Jessica says I'm. I am just restarting, and I've been doing family. Oh. I. I coached her on Tuesday, so she was like, throw this out. Um, is this too broad? She was asking about her niche, and I did coach her. Does anybody else in the chat need anything or want me to talk about anything specific? I'm thinking of adding to my parenting freebie. Adding links to the sheet. Sheet videos and reels of each practice. Yeah, I think always making your freebie, like, better and better. I think that's a good idea. Like, you really want to provide as much value with your free stuff. I really use. I really use, like, our live events as our freebie. So I don't really have a lot of, like, freebies on my website or freebies around. I have, like, some freebies for bundles and freebies. Like, I. My main lead magnet is when we do the launch events, the free training. So that's when I get the most opt ins and new subscribers and that kind of stuff. Um, and I like that because they're very, very valuable. But if you're going to have an evergreen freebie where it's like something there's you're sending people, I think it's worth really thinking about how do I get people a result with this, how do I make this valuable? How do I. You want your freebie to prove to people that you're an expert, that you're good at what you do, that you create good solutions for problems. Like you want your freebie to do something for them. And I'll see a lot of people kind of like it's just they send a printable and then that's kind of it. But it's like maybe you could send them printable and a follow up sequence about how to use it. Um, and tips about how to use it and encouragement and offer for them to email you questions and like, you know, that kind of stuff. It's like that starts to add a lot more value than if you just send them one printable one time. Or maybe you send them a printable and then you send them a video with tips about how to use it or tips about how to make time for how to use it or something like that. Like, I think it's worth making your freebie really valuable because that's like your first people's first intro to you. Um, and we were talking about how do you stand out in the mom niche, right? And I said you get really good at solving a problem that'll make you stand out in like any niche. If you like really have a good solution and you really help people get people to use it and you actually get them to take an action which is not easy to do by the way. Right. Like if you really get good at that stuff, it will make you stand out compared to other people in your niche. Let's see, for parents specifically, that's okay. You guys don't have to do live events for free things. That's not what. I don't mean that. Um, for parents specifically, I don't have live events. Yes, I do have follow up sequence but it would be cool to add to to it. Yeah, you can always make it better and improve it for sure. How long should a freebie be? I'm having a hard time shortening it. It's 50 pages. I would just pull. Um, you have to think, um, your screen name is Boo Traveler. I can't picture your name from Zoom coaching. Um, but I would think about, you need to get them to actually use it. Like, getting them to download something that they don't use is not going to prove to them that you know what you're doing and that you can help them. Right? And so do you think you can actually get them to fill out all 50 pages? And if not, how could you make it something they can do? And then what is the result that they would get from 50 pages? And how could you get it in less time? Like, a lot of what people hire us to do is to save them time, right? They could go, everything is available on the Internet for free at this point. They could go learn everything about branding, you know, on freaking YouTube. But they're hiring people because they're like, you're an expert, Take me there faster. And that's a lot of the reason why people will hire you guys. And so, you know, if your freebie gets them the result, but they have to fill out 50 pages to do it, does that create a lot of desire for working with you? Right? Whereas if you're like, what's the most valuable part? If they fill out all 50 pages, what's the most useful thing? And maybe it's like they end up with, um, clear brand messaging or something. Well, how can you get them a clear brand messaging in three questions, right? And then it's like, and then it can be like, if you, if you loved this exercise and you help, this is helpful to you, you can buy the other 50 pages or you can buy the workshop. But I think, like, sometimes people think like, oh, if my stuff is a lot, if I have a lot of things I give them, that's over delivering. But it's only over delivering if it saves them a substantial amount of time. So if your freebie takes an hour to fill out, you need to be saving them a lot of time, right? And then the other thing is like that, the thing that is the hardest about my job is trying to distill things down. Um, because I'm long story long, as you guys know. And I can be live for a very, very long time. And I don't really necessarily keep track of time very well. You guys know all this about me. I think it's hard for me. You know, one of the most challenging things is like, I lay everything out. You know, my initial presentations. A lot of times for those live events, my slides will be. My slide deck will be over 100 slides. I'm not kidding, because you guys have seen the edited one, the ones you guys see is, like, edited down. Um, and I, I. It is, like, painful for me to take a lot of stuff out, but I'm like, okay, Faith, like, what is the point of what, what are you actually trying to say, right? So I look at all those slides and I'm like, what am I actually? What is at the bottom of this? What are the most important points of all of this? What are, like, the foundational things? What do they need to know? I can't give them all of this, but if I could give them three things, like, what would I want them to know? And I'll just kind of ask myself, like, what is. What am I really trying to get them to understand here? What am I really trying to get them to do here? And then I delete probably half of the workshop that I make, which is painful for me. Like, I, I have a hard time doing it, but I've really been challenging myself about, like, okay, Faith, like, you cannot be live for three or four hours anymore. Like, you've got to be fitting this stuff into two hours. And it needs to all be good. And it's only the best stuff. I'm only giving them in the free workshop the very, very best, most important things. And it's like, no fluff. All, like, important, right? That's how I want people to feel when they watch the workshop. I don't want them to feel like, you know, I don't worry too much about people feeling overwhelmed, but I do want them to feel like there wasn't any fluff there. Like, there was a lot of value there. And so for me, it's like, I have to edit it and think about what are the most important things. If I could only tell them three things, what would I tell them? What is this really about? And, like, really getting to the foundations of it and leaving all of the other stuff out. When you're a branding expert or an expert in anything, it's like, we can talk about this all day, but they don't need to know everything we know. They just need to know enough to get the result. They just need to know enough to get the outcome. And so it's like, how could you take a, uh, really good exercise? Is like, I would go through all those 50 pages and be like, you know, what am I really trying to say here? What's the most important two or three things in this thing for them to understand? And then I would challenge myself, like, could you what. How could you do it in three pages? How could you do it in five pages. Like, how could you do, uh, it. Even 10 pages would be a lot better than 50 pages. Right. And it's going to be easier to market too, because you're going to say, hey, this is 10 pages. It's going to take you 20 minutes to figure, um, to fill out. But in those 20 minutes, this is the kind of return on investment you can expect. This is the kind of results you can expect your people to get. This is the outcomes. This is how it's going to help you save. You're going to spend 20 times filling it out, but it's going to save you hours of wasted time writing fluffy ass emails or whatever it is you're helping them with. So can you solve a problem for them that they really, really want to solve? What's one of their most urgent problems to solve? And can you provide a solution for them that does not take a long time? Like, especially with printables and stuff like, you know, you want that stuff to be like, quick, easy. Here you go. Here's my three step framework to nail your messaging in every email you send out. Here's my three step framework. So everything you post on social media attracts the right clients. And it's maybe one page for each step of the framework or something. Right. So a lot of what we have to do as experts is take complicated ideas and make them simple. The simpler and shorter the better. So it's like, how do I take this very complicated thing that I've spent all this time learning and make it like very, very, very simple. It should feel like, duh. Like that's how it should feel. It should feel like everybody must know this, but people don't. A lot of people don't know the things that we have expertise in. Just because we've read all the books and we've done all the classes and we've taken all the certifications and uh, we listen to all the podcasts. Like, a lot of people haven't listened or done any of that. They've never thought about branding. They have no idea. Right? So it's like, okay, how do I give them the most basic, simple, powerful things that are very important and going to have a big impact on them? Yeah, I didn't see what you guys are looking at with the schedule. Yeah, Yeah, okay. M. I'm not taking any one on one people right now. You can come to the group calls. That's like the best way.