
Online Business Breakthroughs with Faith Mariah · 2026-02-23 · 31 min
Key moments - from our scoring
Substance score
50 / 100
Five dimensions, 20 points each
Gabe shares a counter-cultural approach to online business that prioritizes sustainability over hustle culture. Rather than chasing every trending platform, she coaches entrepreneurs to identify their natural strengths (writing, speaking, video creation), commit to strategies for at least 90 days before pivoting, and anchor decisions in personal values instead of what's working for influencers. The conversation addresses a core pain point: overwhelming goal paralysis. Gabe's "See It, Plan It, Do It" framework breaks this down by starting with big vision and "why," then creating stepping stones (projects), then breaking those into 60-minute tasks. This prevents analysis paralysis and builds momentum through consistency rather than perfection. The episode resonates with coaches, course creators, and service providers tired of social media grind (Gabe stopped using social media entirely after finding it exhausting) and looking for sustainable growth. Faith adds her gym analogy - starting with just putting on shoes and getting in the car - to emphasize habit-building over dramatic action. Both stress that small, repeated actions compound over a year more than sporadic perfect efforts.
Gabe recommends committing to any new strategy for at least 90 days, ideally six months (like YouTube channels taking 6 months for traction or blog posts taking 9 months). If after that timeframe you're neither enjoying it nor seeing traffic, test a small pivot rather than abandoning completely; if a gut feeling says it's right, move forward even without certainty.
Start by identifying what you're naturally good at (writing, speaking, video) and what energizes you, then test that channel for at least 90 days. Don't spend weeks deciding between platforms - most are similar enough to change later, so just decide and move forward until you get clear feedback.
Use the See It, Plan It, Do It framework: first clarify your big vision and why, then create stepping stones (like running a 5K before a marathon), then break stepping stones into projects, then projects into 60-minute tasks. This prevents paralysis and lets you win through small daily consistent actions.
Start ridiculously small - just five minutes, like opening your computer for one small task - rather than committing to an hour. The goal is to build the habit and momentum, not accomplish perfectly in week one; consistency over a year compounds far more than sporadic big efforts.
Yes; Gabe emphasizes evaluating your actual life right now (single with time vs. five kids, part-time work, etc.) and your current values (flexibility, fun, etc.), then building a plan that fits that reality rather than trying to run 40 hours weekly when you can't.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains several genuinely useful frameworks (breaking goals into 60-minute tasks, the See-Plan-Do framework, marathon analogy for incremental progress) but these are interspersed with significant filler and repetition. The guest restates core concepts multiple times (e.g., 'don't do everything at once'), and both hosts engage in lengthy throat-clearing and personal anecdotes that dilute substance. For a B2B operator, the actionable insights - breaking tasks into hourly chunks, testing strategies for 90 days, saying no to misaligned opportunities - are solid but sparse relative to episode length.
So if you're training for a marathon, you're not just gonna go out and run 26 miles, you're actually going to run your first mile. And then you're gonna run a 5K, and then you're gonna run a 10 K and then a half marathon, right?
break it down into the most doable thing and break it down into a thing you can do within 60 minutes
The core ideas - goal-setting frameworks, breaking large projects into smaller steps, testing marketing channels, knowing when to pivot - are well-established business principles circulating widely. The marathon and gym analogies are familiar motivational devices. While the guest's personal philosophy of 'simplicity' and values-based decision-making has some character, the frameworks themselves lack contrarian or first-principles novelty. The 'keep pumping' well metaphor at the end is slightly more original but arrives late and isn't deeply developed.
How can I blank simply, and that's for anything I'm doing
when you have that thought, it makes you so slow and you have wasting your own time all the time
The guest (Gabe) has run a conference on marketing without social media and built a membership/coaching practice, suggesting real operational experience. However, the transcript provides minimal detail on scale, revenue, team size, or specific business results. She's positioned as a coach and strategist, not a founder at significant scale or someone who has built and exited ventures. There's no evidence of working with Fortune 500 companies or managing large P&Ls. She's credible as a practitioner but mid-tier in seniority for B2B purposes.
I host a conference. Every year and it's all about like teaching people how to market without social media
growing my membership and my, coaching base. And so I'm really focused on that this year
The episode is notably light on concrete data, named examples, or specific metrics. The guest mentions her conference, YouTube taking six months, and blog posts needing nine months for traction, but provides no revenue figures, client case studies, or measurable outcomes. She references 'testing' and 'pivoting' but doesn't name specific businesses where this worked or failed. The marketing-without-social-media claim is interesting but unsupported by examples of companies that succeeded this way. Most guidance is abstract principle rather than evidence-grounded.
it takes nine months to get any traction, right?
if you're gonna start a YouTube channel, then you probably wanna spend at least six months working on it
The host (Faith) asks reasonable opening and follow-up questions, but rarely pushes back or probe deeper when claims are made. For example, when the guest says 'don't use social media for marketing,' Faith doesn't ask for specifics on how this works at scale, what channels replaced it, or revenue impact. The conversation feels cordial and supportive but lacks the intellectual friction needed for high-quality B2B content. Neither host challenges assumptions or tests the guest's claims rigorously. The chat reads more like friendly peer support than rigorous interviewing.
Can you just give everybody a rundown of kind of who you are, what you do, all the things
I'd love to hear your thoughts on that because something we coach a lot on in my community
Computed from the transcript - who did the talking, and the words that came up most.
GET ON THE WAITLIST FOR THE BECOMING BOSS BUNDLE: UPGRADE TO BECOMING BOSS BUNDLE VIP: Every single day you let indecision run your business, you’re losing money, relevance, and the chance to actually feel proud of yourself. How much longer are you willing to stay stuck while everyone else moves? What’s “waiting for clarity” actually costing you? Stop handing your progress to your own overthinking - listen now before your next week looks just like your last. Powerful Quotes from the Episode: "Messy action beats perfect inaction. Every. Single. Time." "You’re not inconsistent - you’re just consistent at telling yourself you never know enough." "Someone else’s plan isn’t your solution. Your brain is the bottleneck." "You don’t have to do it all - you just have to do something. The rest is noise." "Hold up.
Transcribed and scored by The B2B Podcast Index.
Hi guys. Welcome back to the podcast. I'm excited. I'm on like a little interview kick lately and I had this idea the other day, this last weekend.
I was like looking through all of the stuff people had put in the VIP ticket and I was just like, man, I really wanna connect with some of these people. And gave is someone who I was hoping would apply and she was one of the people that actually decided to come on. So I was really, really excited 'cause I was like, I've seen her. All over the place and I have not got to talk to her yet, so I'm really excited that you're here.
Can you just give everybody a rundown of kind of who you are, what you do, all the things. Absolutely. Well, thanks for having me. Faith.
I feel the same about you. I've seen you in the internet world too, and I was like, someday we will meet. So, we're out here on these internet streets, you know? Exactly.
Big and broad. So what I do is I help entrepreneurs really do things differently in their business, the way that works for them. Their season and their capacity. 'cause that changes all the time.
So we do a lot of goal planning and business strategy. We like to do things essentially counter-cultural to the business world, but in a way that's going to work so that you don't have to sacrifice everything to hit your goals. Yeah. I wanna pick your brain all about this.
I'm so curious to hear, hear your thoughts and what you think. But I have a lot of people that come to me and they're kind of like. Just tell me how to business. How do I business?
Tell me how to business. And it's like very much like they want me to tell them what to do, which is not how I coach at all. But I'm like, I'll help you decide what to do, right? But I'm not gonna make those decisions for you.
But when people feel like that, I feel like our brains do that, right? Where it's like someone else knows, or so-and-so must know better than me and how could I possibly know? I've never done this before. Like what kind of advice do you give to people when they're kind of in that.
Overwhelm stuck kind of mindset and feeling like I should just follow somebody else. Mm. Yeah, it's such a good question, and I think we all come into it that way because when we start something new, we just don't know how to do it. And I would say the first thing I tell people is that you need to get crystal clear on what you want and.
Also, not only just what you want, because I think it's really important to have that mission statement or that thing that you're willing to actually work toward and the reason that you're working for it. Because we can do a lot of things, but we're not gonna keep doing those things if they don't really matter to us. So getting really clear on what you want, but then also evaluating where you're at in life right now. Like what season are you in?
Are you in a season where you're single? You have a lot of time on your hands, or are you in a season where you have five kids running around rampant, like you're going from activity to activity, you have full-time, part-time work. Like what does your life actually look like right now, and how much time or capacity do you have to actually work on your business goals? Because I think a lot of times we get into it and then we just start working and we start overworking.
We get to burnout. All of the things, and it's because we never were intentional in the beginning to actually, look at what is going on and how can I actually create a plan. Based on where I'm at. And so that's the first thing.
And the other thing with that is also looking at your values. So what is, what are you valuing right now? What's your priority right now? Because you need to base your business around that too.
So if your priority is flexibility and fun, like you're probably not gonna wanna work 40 hours in your business. So you have to kind of think about those things as you're creating that plan to get started. Yeah, I think that's. That's such good advice and it's so important and having those values as kind of your north star of like kind of anchoring your decisions and what you're building.
What I see and what has happened to me too sometimes is you'll kind of go out into the internet world and there's a lot of shiny, distracting marketing and everyone wouldn't, you know, everyone has the new best. Most bestest, fastest moneymaking strategy that you need buy now. 'cause their card is closing and they have bonuses and it's really easy to get caught up feeling like, well, it's working for all these other people, it could work for me. Versus like being anchored in your own values, thinking about what you're building and being like, is this the next step for me?
Do you have like advice or ideas for people to figure out what those next steps. Are like if they're like, okay, this is what my business needs. This is what I want, these are my values, right? How do they figure out like what strategies to actually implement in the business?
Or do I learn Instagram or do I learn LinkedIn or do I learn ads? Or what do they do once they kind of have the values to anchor into? So there's a couple ways I can go with this, but I think, in initially when you're thinking about what's my next step, where should I go, how should I market is to think about what are you really good at? Like, are you a good writer?
Are you a good speaker? Are you good at like. Making funny videos, right? Like what are you really good at and what do you enjoy?
What energizes you? And there are things that we're gonna do in our business that we don't really like. Or sometimes we'll be doing marketing that isn't as favorable to what we really want to do. Or, you know, it might feel a little bit.
Annoying. But if you can kind of leverage the things that you already are good at, your skills, your talent, and find those couple of places that work with that, and then really roll with them, you're not gonna feel like you're working as hard and you're not gonna feel like it's taking all this energy to. You know, I, I don't know about you faith, but when I launch, I don't wanna launch to no one. I don't wanna launch to everyone.
I want my products and services to go out to the people who need them. And so I always feel like if you're focused on way too many things, then that's not gonna happen. So starting with what do you like to do? Then also kind of being strategic about what is working now.
So for example, before this, before we started recording, I was telling you faith that I don't use social media. I don't use it for life or marketing or, or business or anything like that. And so I did in the beginning because that's where. Like in the early teens, like 2018, 2016, it worked really, really well and it still does work well for certain people, especially if you're just, if you're an influencer like sponsorships, brands.
Probably a good place to be, but if you are a course creator or you're a coach or different things, it isn't doing what it used to do. And so I was doing this marketing crazy, you know, commenting, liking, being in there, posting multiples of times a day, spending all my time and all I got was tired. Like I just was exhausted. There was so much negative out there.
I wasn't seeing the things I wanted to. And I was like, there's gotta be a better way. But because I was told that's where we needed to be, I stayed. And I think that's one of the things that we get caught up on is we stay too long.
If something's not working, we gotta pivot, we gotta try something else. So I think testing different things is worth it, but once you find that that niche, that thing that is working, than to actually just focus and go all in on that, at least while it's working, because it might not work forever. Well, yeah, everything changes. I'm always like, whatever's working for you now, just expect for it not to work a year from now.
Mm-hmm. It's like, we don't, like, we gotta be adaptable and flexible if you're gonna make it out here. 'cause the internet, it's, you know, it's a whole new thing and it's changing all the time, and I always just see it as like more opportunity. Anytime something else, something stops working, that just means there's gonna be more doors opening and that's always an exciting like place to be.
So you guys don't have to be scared about that or worried about that or anything. I'm curious, you said, you said something so good, you were like, once you know what to do, you need to pivot and like get it moving. I mean, you didn't say it like that, but That's right. It's like mm-hmm.
It's like make the decision. You know, don't drag your feet and waste all this time about like what if this and what if that and all this stuff, right? You have any kind of framework you use for making those decisions. And the question I get a lot is like, how do you know something's really not for me?
Or like, how do I know? I just haven't really. Tried, right? Like, so how do I know I just haven't really committed, or I haven't done it enough, or I haven't done it long enough and like, you know, how do I know if I'm just letting myself off the hook?
Versus like, no, this really is not for me. We need to pivot and like keep it moving. Mm-hmm. Yeah, because there's a difference between getting a little pushback, and something like being hard.
And something not working right, and it's like, how do you know the difference between that? And I, a lot of times it with my coaching clients, I'll see that they will start something. Then they will quit it really quickly because they're like, oh, it's not working. I don't see any progress.
Right. And that is the death of our businesses because we need it to la We need to stay in the flow with something specific for a certain amount of time. So for example, if you're gonna start a YouTube channel, then you probably wanna spend at least six months working on it, whether it's growing or not, because otherwise you're not gonna see any. Any traffic, you're not gonna see the results.
You need to spend a long time getting it up and running and seeing what kind of traffic you're getting, the what kind of, topics people are liking, right? They say with blog posts, it takes nine months to get any traction, right? So there is a time barrier, like you need to have that time. And then it's also when do we know it's not working?
I would say for me, like gut decision is. If I'm not enjoying it anymore and it's not driving traffic, then it's time to change something. But it doesn't mean you have to change everything all at once. Maybe you're making one little shift in what you're doing and you're gonna make a little pivot and maybe that little pivot becomes a 180 in a month or two.
But it doesn't mean like completely change and completely quit on what you're doing. It might just need one little tweak. So I would start with that, see if that makes any difference. And.
Give yourself, like, decide how much time you're gonna spend. I'm gonna dedicate three months to this. 90 days. If I see nothing, I'm gonna test something else.
I'm gonna dedicate six months. Now, I don't want you to dedicate a week or a month. None of that's enough. You need at least 90 days for something.
But I would say even longer than that. So that's first and foremost. Is it working and evaluating that along the way, making those little tweaks, but being willing to commit to that? I think we quit too early on our commitments.
And so that's one thing. And then the other thing is actually, a piece like for decision making. I decide on things. If I have a piece about it, it doesn't mean I know it's the right direction.
It just means there's something about it that I feel right about. And as soon as I have that, I move forward. It does and, and like I said, I might still have no idea is this the right thing? But we get so caught up in, well I want everything perfect before I'm willing to start or before I'm willing to make this decision.
I think about it with course platforms, people all the time are like, what's the best community platform? What's the best course platform? What's the best platform from laughing? 'cause we literally talked about this with the person I recorded with book war, right?
Yeah. But it's like this huge decision. But it's really not that big of a decision. This, I did this with podcasting when I was like, which host should I go with?
And I researched them all and I probably spent over a month with this, just that topic. And then I ended up making a decision, went with the host platform and realized all of them are pretty much the same, and I realized I could always change it later. So yeah, it's a little bit difficult to change it, but it's not that bad, especially if you end up having a team to help you out. So it's like, just make that decision.
Move forward until you hear no, until it's not working and you need to make that little pivot. So those are the couple things I think about with decision making. I do have a framework we could go into. I'd love to hear your thoughts just to see kind of if this is tracking, but I have a framework also for like breaking down.
Once you've made that decision, like now how do I actually work on it now? How do I actually hit the goal? Right. I'd love to hear your thoughts on that because something we coach a lot on in my community and that I see all the time in online business owners is like, we've got this big dream.
We've got this goal. But it feels really far away and really scary and like, how do we translate that into like what I need to do right now. Right. I was just coaching someone telling me, she was like, I, I've been sitting at my desk like, you know, I'll go in and I'll sit at my desk, but then I just think of all the things I could do and I end up not doing anything, which I think is like very human nature, right?
Mm-hmm. Because I think when our brains get overwhelmed, most of us shut down. So. Yeah, if you have a framework, I would love to hear how you keep people from getting in that shutdown place and how can we kind of stay engaged with our goals when that's happening.
Mm-hmm. Yeah. And one thing to know about me is I am all about simple. Now, my, my life doesn't look simple, probably looks complicated to a lot of people, but my, my one motto I use is, how can I blank simply, and that's for anything I'm doing.
How can I launch this product simply? How can I. Even make this decision simply, how can I craft my goals simply right? Because I just don't want complicated in my life anymore that, but that is one of my values.
I turned 40 and I no longer care. It's like I don't have the energy for this. I only wanna do what really lights me up, so I'm gonna get it done and whatnot. So just for all of you who are younger out there, I'm telling you if you have a comparison issue or if you have any of that, just turn, once you turn 40, it all goes away.
It's all fine. It's all. Beds and roses. But when it comes to, actually crafting that game plan, like we were talking about, have that vision, like the big vision's great.
I used to be very big, go big or go home like. All in, think about this all the time, but that's not realistic. That's not real life. When you have every other things going on and you have multiple roles that you are in.
And so instead of that, I teach to have that big goal, like really think and dream as big as you can. Dream that impossible dream, but now I gotta work backward. Now I gotta come back to reality and real and figure out how can we make that happen. We do it by creating smaller milestones.
I like to call 'em stepping stones, so smaller steps along the way. So I also think that that big dream, you're gonna have multiple goals within there, but we shouldn't be focusing on all of the goals all at once because then we get into that, that brain space of, I'm not sure what to work on now. I'm not sure. From what I'm going to work on, I don't know what to do.
And then we have analysis paralysis and we just stall and do nothing, procrastinate that. So when you get those stepping stones, so it's like, okay, so I could do this. I need to do this, this goal, I have to hit this goal, and I like to take equate it. So I'm a marathon runner.
Well, I used to be, I haven't ran a marathon in since 2021. Dazzled by people that run because I'm like, running to me just seems like the most difficult thing on Earth. I'm, oh my gosh. Like how in high school I hated running.
I hated it, but when I got to college, I was like. The athlete in me needs something to do. So I just started running and now it's peaceful time for me. And people are like, I don't get that.
And yes, you either, you either get it or it or you don't. But people understand running everyone, even if you're not a runner, understand, the process, like the breakdown of training for a race. So if you're training for a marathon, you're not just gonna go out and run 26 miles, you're actually going to run your first mile. And then you're gonna run a 5K, and then you're gonna run a 10 K and then a half marathon, right?
So it's like you have to work in increments to get to that finish line. And so I think about that with the goal. What are those increments? What are those little stepping stones that are gonna lead you into the next thing, to the next thing?
Then we don't stop there. I like to call it. So the see it phase is the why, what, what is your big dream? Why do you want that?
What's gonna actually get you out the door to do the work? But then the planet phase is taking those stepping stones. And now let's break it down even more because I want those stepping stones to be. Actually things that you can get done.
So I like to call 'em like projects, and then we're gonna break 'em down into tasks. So if you're running a marathon, the first goal is, okay, I'm gonna run my first mile. Well, if I've never run before, I'm a couch potato, right? Like, I have to learn how to run.
So I'm gonna start by walking, you know, three minutes and then running 30 seconds, walking three minutes, running 30 seconds, and keep building on that. So that's the first stepping stone. If you're. Building a pod, like you wanna start a podcast, your first stepping stone is create, making those decisions like what's my podcast name?
What's my cover art gonna look like? Like creating some of those assets. That's your first thing. Well, you can break that down into smaller steps.
So I say break it down into the most doable thing and break it down into a thing you can do within 60 minutes. Now you can take more time. Oh, I like that. You can take more time, but if you can break it down to that small of a goal or that small of a task.
Now you don't have the paralysis because now you have a, a kind of a list of tasks for that little step, for that stepping stone, and you know the pockets of time you have, and it will fit in that pocket of time. So now you can get one thing done. That's how I'm breaking it down. You don't have to accomplish everything in one day, but if you accomplish one small thing, you are closer to your goal.
And the small thing on top of a small thing, on top of a small thing is going to win the race. You know, it's like the rabbit and the hair, the rabbit went out too fast. I always go out too fast when I run like too fast and then I'm gassed by the end still. Ha.
I still usually can hit my goal, but like there are times I've had bad races like that. Where I'm like walking at the end and it's because I went out too fast. So it's that consistency and that rhythm that you are going to be able to fit into your life that's not gonna have that overwhelm and that feeling. So that would be the planet side of it.
And then obviously to do it because doing it actually matters. You can't just say. Hey, I want to earn a hundred thousand dollars in my business next year. Oh, I want, you know, 10 new clients.
Well, you actually have to do the work to get it. So that's the thing, like you can see big and a lot of people see big, but then they don't actually take the action and implement what they've already planned. And so that's why breaking it down to that doable chunk is the way to go. Yeah, I was just coaching with someone, something really similar the other day, and we were actually using a gym analogy.
I always use these random analogies when I'm coaching people, but I told her I was like. Telling her when I started trying to go to the gym, I didn't even try to make myself go for an hour. I just started by like making myself put my gym shoes on and get in the car and I would only focus on that. And then I was like, once I got to the gym, it was like I didn't even have to go inside if I didn't want to.
Like that first week I was like, as long as I put my shoes on and get in the car and go right, because that's gonna put the habit in place. So then it's like, doesn't take so much effort to put the shoes on and drive there after a while. And then you're like, well, I might as well go inside. And I was telling, my client this, 'cause I was telling her, I just want you to open, like come home after work, like do your stuff with your kids and then open your computer and do something for five minutes and then close it and feel really good about it and be like, yes.
Like look at me. Go. And I was telling her, I was like, the reason I want you to do that is 'cause I don't care like what you really get done this week because you're building this habit. That's gonna take you all the way.
Like if you can just think about how much you can get done in a year. If you can just open your computer without all this drama and work every night for an hour, like that's gonna change. So much than worrying about doing the perfect thing. Right?
I think people put a lot of emphasis on like, I need to do the right thing and I need to do it in the right order. And my favorite thought to coach people on is like, I don't wanna waste time. Because when you have that thought, it makes you so slow and you have wasting your own time all the time. So, yeah, I really resonate with everything you said, and I think your framework is in the VIP that you put in, right?
Because you have your finish line goals. Yeah, it goes here. And I saw your little framework in here. See it, plan it.
Do it simple. Yeah. And then for the free one from Gabe in the bundle, you guys can get the simple business plan. Simplified business strategy.
Yeah. So if you want. Help with your simple business strategy or you want to learn more about the framework, you should definitely grab the VIP what? Mm-hmm.
Do you walk them through like setting up the goal in that, or is it like more of like a big vision or what. Yeah, kind of goes down in that. So for the VIP, the finish line goals, we essentially take exactly what we were talking about and we break it down frame by frame. It's audio based and then it give you like templates and different things to actually create the goal.
But we're starting with crafting your dream mission statement like that. Why starting big and then we're breaking it down smaller and smaller and smaller to those habits, like those five minute. To an hour habits that you can create for yourself. And we also go through the mindset of, well, you know, what happens when we're pre procrastinating?
What about when we don't wanna do something? What about when we're feeling pushback? When we have the challenges, we break all of that down as well inside of finish line goals. So it's like your one stop shop for doing goals differently if you've tried to.
Hit a goal before, or if you've tried to do multiples all at once, like I always say, keep it simple. You can't be starting a podcast and starting a YouTube channel and building your website and collaborating with people like you can't do it all at once. So if you've done it like that in the past, this is kind of like your permission slip to just throw out what you know. Do it with a different framework, do it differently.
Like I've done it that way before and it's led to burnout. Now I do it this way and it leads to me hitting my goals, maybe not as fast as I want. Maybe my expectations are still a little higher. I think our expectations are always higher than what we can put out, but at the same time, it's like, wow, I really see the progress because, you know, we're looking at the summit and it's really hard to see our progress now when we get to the summit.
If all we've done is looked at, you know, we're like, oh, well I did all this for this. But if we enjoy the journey along the way, we look back and go, wow. Look at the different person I am, because of everything that I've done and everything I've gone through. So it's a way to see your progress along the way.
That's what's inside Finish Line goals. Now, what I love about the, simplified business strategy, which is the free resource inside of the bundle, it's like jam packed to actually take your business goals. Break it down into a framework, like a project management framework. We create like a Ooh, that's really cool.
Goals and promotions calendar. We create your internal day to day, like, here's what you're gonna do, and we can break down all of those tasks into. Those, you know, five minute, 60 minute things that you can do either one off or you're repeating habits. So, it's a way to just organize your brain.
If you're like me, I actually do, I was diagnosed A DHD, so I have squirrel brain all the time. Um, I had to learn how I work and so if you are like similar to me, you will love that. Um, I've taught a lot of people how to just organize that backend so that they don't have to think about all those extra decisions. They can just.
Do the work when they have the time to do the work and they can leave the rest. So that's, that's what you find in inside both of those resources. Oh my gosh, I'm so excited. I'm like, thank you so much for putting that stuff in there.
I get so excited when I see like what everybody submitted and I was so excited to see that you applied and you put that stuff in there. 'cause I was like, I know my people. And I was like, my community is gonna be so into this 'cause we're a bunch of goal setting mindset nerds over here so I was like, they're gonna love it. I wanna hear from you if you don't mind.
Me asking, like, what is your big goal right now? I saw a little bit on your website, you are a very accomplished lady, so I'm sure you're onto something, right. So what's the vision for you right now? Yeah, I have a lot of like random things.
So like personally, I'm trying to hike as many fourteeners as I can. I live in the mountains and I love the mountains, so that's just a personal one. But really my big goal is I host a conference. Every year and it's all about like teaching people how to market without social media.
So my big goal is to influence as many people as possible on like, do things differently. You don't, you don't have to do it. Go against the grain, try different things and see what lights you up, see what you really enjoy. And along on top of that, I just really love impacting others to.
Have, you know, create those goals, get them in place. So growing, I think the biggest goal in my business is growing my membership and my, coaching base. And so I'm really focused on that this year. My head's down just with those couple of things and thinking about what marketing strategies, what different things are gonna be.
Kind of helping with that process with my goals and picking one to two things at a time and, and not getting squirrel brain trying to go other places. 'cause there's always, especially as you're growing online and you get to know more people online, faith, you probably know this, but you get more opportunities. People are reaching out all the time with, opportunities to be a part of events, to be on podcasts to do things. But I always, here's another decision.
This is my little tip for the end. The decision is. Does this match what I'm working on right now? If it doesn't, that's with learning and that's with opportunities.
If it doesn't match, if it doesn't align, I'm going to say no. It doesn't mean never. It just means not now because that's not what I'm focused on. So, for example, there are a ton of different events.
There are a ton of different courses, there's a ton of different free webinars, and we could be on them all day long. It's not gonna grow our business. It will, if you're on the ones that are. Based on the goal you have right now, if they don't align with the goal you have right now, I promise you it'll be there later when you are working on that thing.
So that is how I make decisions as well. That's so awesome. Well, thank you so much for sharing. I want like, do we have any other mic drop moments?
What would you say to somebody who's. I've been doing this. They're like, I can hear them right now. They're like, that's nice for you Gabe in faith.
But I've been doing this and it's so hard and life is sucky and the goals are difficult. What's like one thought you think you can use, like when you're really feeling down or stuck like that? Mm-hmm. What are kind of your go-to thoughts you use in your own?
Thinking, I don't know if this will be a mic drop. People will be like, I don't like you anymore, but it's, this is great. This is definitely gonna be a mic drop. Then life is hard.
Like we go from challenge to challenge. That's what life's about. It's not about beds and like roses. It's not about all the fancy things.
Like we go from challenge to challenge because if you are living, you are. Growing, right? Like that's the goal. We never arrive.
We're always growing. So we're gonna be, we can become better, but we're never gonna be perfect. So my encouragement to that is that you don't see the behind the scenes of faith. You don't know the challenges that we have, but I bet you anything we have the challenges going on right now, and what we do is we choose to keep swimming.
We choose. And you know, this is actually, I was talking to my community about this this week because I had, some not so great news that happened this week. It's not life threatening, which is great, but like, it was, it, it's shock. It was shocking.
And it was like, okay, now what am I gonna do? All these decisions I have to make, right? But the one thing I chose was, I'm gonna keep swimming. What is the, what is the littlest thing that I can do to move forward?
Because when we hit these roadblocks. The thing that happens is we stall and we stop. And it's like when you are old school, if you had to pump a well to get the water, you have to pump for a long time. Yeah.
And so we have to keep pumping. It doesn't mean you have to pump fast all the time, but it means we have to do something. So what are you able to do? What is the one thing that you can do despite everything going on?
And the more you do that, the sooner you will win. I promise you, I've been there. I've had my moments of, this is so hard, I just wanna quit. Oh yeah.
I was just talking to Matt about wanting to get a nine to five job, like recently at which I feel like I go through that like once every 15 months I'll be like, I could just get a job and not have to do any of this, and not have to make all these decisions. And I have this like nine to five fantasy for like a minute. And then, but I don't know. I'm like bred this way.
I'm, I'm a entrepreneur in my. Totally my soul and my bones. Right? But it is hard.
I can't do the same thing over and over. Yeah. I don't know any business owners that are coming in here, just, I think we all love our businesses and do a lot of work. We're really aligned with and really passionate about, and probably every business owner I know is like.
Cried on the floor at some point, or like, you know, like cried in your car like it is, like there is a lot of like highs and lows to it. I love the idea of life is hard. I think that's a really good thought. I love the idea of like radical acceptance, right?
That's something that's helped me a lot. Mm-hmm. And my brain, a lot of times I have clinical depression and run the business. So a lot of times if I'm having a depressive episode, my brain will just be like.
I can't believe this is happening. And you know, this is happening again and it shouldn't be like this and we should feel better by now. And I'm like, I just have to stop myself and be like, it's not supposed to be easier. Like, kind of what you're saying.
It's like it's spo. Mm-hmm. This is supposed to be hard for me right now. For whatever reason.
It's supposed to be hard. If it was supposed to be easier, it would be easier. and it's funny 'cause it like that gives, brings me a lot of comfort in this moment where it's like everything is supposed to be, it's not su like. Running a business, building a business, it's not supposed to be easy for most of us.
You know, if, if we were supposed to be having this like crazy upward trajectory, overnight success, like we would be, and if you're not having that, it's, it's not supposed to to be that, that was never gonna be your journey, right? But that doesn't mean that it's not worth doing and it doesn't mean that you're not gonna get where you want to go. So thank you so much for sharing all that. It was.
So, so good talking to you. I'm so excited to connect with you and I'm so excited. I'm like, I have to get your goal setting stuff 'cause I love doing, I love doing like little workshops and journaling every morning. So I'm gonna do your, your strategy simplified and your finish line goals and all that stuff.
So thank you so much for being here and contributing and bringing so much to the community. I just really, really appreciate you. Yeah, thanks for having me. Faith.
This was fun.
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