You’re Sitting on a Paid Offer and Don’t Even Know It

Hey, friends, welcome back to the podcast. One of my goals for the quarter is to bring the podcast back. I had this podcast for years. If you guys go back, there's lots of episodes of it and I really loved it.

I just got out of the habit of recording it and I think that is a testament to how powerful our habits can be and also a testament to to how powerful our intentions or lack of attentions can be. I never really set an intention not to record the podcast anymore. I just got out of the routine of posting my VA that used to help me plan the podcast and publish the podcast left and I took it over myself. But I never made a process for doing it.

And this kind of goes along with what we teach in the Mastermind. But having the thought, oh, I'm going to record a podcast, or oh, I'll do the podcast, that's not really enough for most of us to get it done. We have so much going on. We have human brains that are trying to conserve energy.

We have a billion things competing for our attention. And so it has to be the thought, I want to do this thing and here is my actual plan to do it. Here's what when I'm going to record it, here's when I'm going to plan it, here's when I'm going to post it. Having those things broken down, I think allows you to actually do the thing.

And if you're wanting to do YouTube or do a podcast, just take this as a sign to make your plan, put it on your calendar, what's the first little step you need to do? And let's all get it done together. I am very excited. So we will have the podcast back.

I'm also doing my new show, Startup Grounds. You can find the schedule for that. Startupgrounds.faithmoriah.

com that's my new goal setting and intention setting show. So my plan is the podcast will talk specifically about business, about business strategies, things I see working for clients, things I don't see working, things I see shifting. Business strategy, marketing, all that kinds of stuff will live on the podcast. And I want to have the YouTube show startupgrounds.

faithmoriah.com that is going to be more for mindset, for actually following your plan, getting things done, all of that type of stuff. There's a lot of things I want to talk about that are not directly related to business, but obviously really helpful for entrepreneurs. That stuff will live on startup grounds, which is going to be over on my YouTube channel.

I might pull the audio and put it on the podcast as well, I haven't decided yet. That's kind of still in the development part of my plan. But what I do want to do is record this podcast for you guys right now. So let's go ahead and do it.

When I was thinking about what do I want to record, what would be the most helpful for them, you know, I ask myself, what do you guys want? Like, what is the outcome you really, really want? I ask this almost every single month in our content review call in the Mastermind. In the Mastermind, we do this call every month for a content review.

And you basically can bring a website or a sales page or an email, anything you want me to look at. And I review it. And I always ask this question. It's my favorite question I feel like to ask on those calls.

But when I'm looking at people's stuff, I'll ask the Mastermind member, if your customer had a genie and a lamp, and your customer could have one wish related to what you're selling, what are they going to ask? The reason I like this question is because whatever the answer is to that, that's often what you should be marketing and how to actually sell it. So let's say somebody gives me a sales page, and it's for some type of planner or time saving system. And the sales page is very detailed.

It says, you know, you're going to get this worksheet, you're going to get this other call, you're going to get this other stuff. If somebody had a lamp and they could ask for anything related to time, are they going to ask for a worksheet? Or are they going to ask for a genie? Or are they going to ask for a genie?

Yeah, that would be smart. Are they going to ask for a worksheet? Are they going to ask for a call? No one's going to say, you know what my one wish is?

I could get on a call and talk to somebody about time for an hour. That's not what they want. That's not the outcome. Right.

That's how we get them to the outcome. It's the tool we're going to use to take them there. You don't want to sell the tools. You want to sell the outcome that they're going to get and the outcome that they desire.

So for a time planning, it would be, maybe they want more time with their kids. Maybe they want to be able to get their taxes done in under an hour. Maybe they want to. Maybe they want to be able to actually create time to do their hobbies and do the things they enjoy.

That would be the outcome. And so we would want to make our videos that are marketing the course and our emails marketing the course, our sales page marketing the course about those things. This is getting to be a long story. Long.

But. Hi, I'm Faith. Mariah. I have ADHD before.

I just want to keep the podcast kind of casual, so I'm gonna keep going. I think that was a useful tangent, but I was asking myself, if you guys had a genie, what would you ask for? And I think most of you want to make more money in your business, right? You want to make more money, you want to grow your business.

It's pretty much always the answer. If you serve V2V. That's what business owners want. We all want to make money, right?

Myself included. And so I was thinking, like, what is something I could tell them to help them make money and how could I help them make money this week? And that was actually a really exciting question for me. I really enjoyed thinking about it.

I came up with some offers you guys can put together and sell today. They're not going to take a long time to create. You don't need to think about them for a long time. And this is my first little tip for you is a mindset tip.

Your brain is going to tell you that if you think about the offer longer, if you think about the product for longer, that it is going to be better and easier to sell. And those things can be true. It could be true that if you spend more time, it could make the product better, but it's not necessarily true. It depends on the quality of your thinking.

And a lot of times when people are thinking about their product, thinking about their product, should I do this, should I do that? They often get confused and overwhelmed. It's not very focused thinking and it's actually not very valuable thinking. And so that type of thinking, I don't think adds value to your offer.

If you have expertise in something, you should be able to put together an offer without having to think about it and plan about it a lot. That's my goal of this podcast, is if you have expertise, you're going to be able to put something together and sell it today. You don't have to think about it a long time. I'm going to tell you what it is.

Get decisive. Don't buy into this idea that if you think about it more, it's going to be easier to sell or you're going to really get it right. You'll get it right through Trying to sell it through talking to people and learning as you go. A lot of times when we're thinking about the offer, should I sell this?

What should I sell? How should I market it, what should I name it? When we're thinking, thinking all that stuff, stuff, we don't have any data. So we're either trying to fortune tell, like where we go into the future and think about, well, how many people will buy this if I launch it or versus how many people will buy this.

And we're trying to like do this kind of psychic stuff in our brain. Not actually that valuable. Right. So what I suggest is we just make a decision, let's put something out there and see if people buy it.

If nobody buys it, I would ask your audience, like the people that you tried to sell it to, like, why didn't you buy it? What's the issue here? And then with that data, we can tweak the offer or change the offer and put together something else. So, all that being said, let me share some ideas I have.

You can use these or you can kind of use them as a jumping off point. Hopefully it will bring some other ideas to your brain. But if you're not selling anything this week in your online business, hopefully this will give you the kick in the butt like, go sell something. Go sell something.

Go sell something. Okay, so you are going to make a decision about what you're going to sell this week and then we are going to make a really easy, simple sales page for them to buy it. So let me give you guys some ideas of things you can sell that are not going to be hard to create, that are not going to take over long time for you to put together and put out. I do think it is a mistake for you to spend months and months and months and months developing a program.

If you haven't tested it, you don't know if people will buy it. I actually learned this over this last year because I've been studying a lot about developing software and selling software. I have some different things I want to put together to sell. Some of you guys have heard part of that journey.

I have a video about it over on my YouTube channel. But in software development world and over in like startup world, they talk a lot about minimal viable product. Minimal viable product is like the easiest version of what you eventually want to build, the most scaled down basic version you can possibly make. And the goal is to take it to market as fast as possible.

The goal is not to put together the perfect product to make the most valuable thing you possibly can. It's to make the minimum viable product, meaning what is the easiest, simplest version of what you want to eventually build that we can put out next week? And what they'll do is they'll run ads to it and see, are people gonna buy this? Are people gonna buy this version of it?

And if not, then they're not gonna invest thousands and thousands and thousands of dollars in manpower into developing that software, right? But if they put out a little version of it and they're like, people are interested in this, people will pay for it, right? That is a good sign to them that that might be something they want to develop. But for my course creator friends, for my community running friends, for my online education friends, I think there's a lot we can learn here because I'll see people just working and working and working, working on their course or their product, and they have no idea if people will actually pay for it.

Now, I know you're solving a problem, right? I know that you can see a problem people have and you're creating a solution, but. But that's not actually enough, right? People think that that's, oh, I got this product idea.

I see people have this problem. I'm going to make a solution. It has to be a problem that they want to pay to fix, right? People typically want to pay to fix problems that they really feel some type of pain about.

It's a real pain point for them that they either don't know how to fix themselves or don't think they can fix themselves. And they have to trust that you can do that, that you'll be able to get them that result. They trust you to be able to help them with that problem. They have to want to pay to fix it.

They have to want to pay someone to help them. We all have lots of problems all the time, but that doesn't mean that we want to open our wallets and give people money to pay to fix that. Right? We'll either just deal with it and leave the pain point.

I mean, that's what we do with a lot of things, right? Is do nothing with. That's the easiest thing for us to do as human beings. And our brains are programmed to conserve energy.

So this makes a lot of sense. We have a pain point. We're like, I don't need to do anything about that right now. I'll just kind of live with it, right?

Or they might have a cheaper alternative or not be ready to spend the money yet. This is fine. There's people at all different levels My point is we want to see 2. Do people want to pay to fix the product?

The product, the problem that you solved, do people want to pay to fix this problem? How do we know that? And what's the minimum viable product you can put out? Instead of recording all the modules, outlining your frameworks, putting together this whole program, putting together a course, I think these ideas that I'm going to give you can be a really good idea of a minimal, minimum viable product.

I would think about what do you eventually want to sell? If you want to do a big group program, what is that eventually going to be about? Or you want to do a membership, something like that. And let's put together some ideas to test it.

So what is your minimum viable product? If eventually we want to have an eight week live program, Maybe you have support coaches and you have live calls for them and you have all these learning resources and they have a step by step program they go through. What would be the first couple results they would get in that program? I would write down like the first two or three results you would do in the program.

So for example, in the Becoming Boss Mastermind, one of the first things we do and the first result we create for people is make their 90 day plan. Like, I can't coach your mindset if you're not trying to do things, you don't know what you're trying to do. Me coaching your mindset typically is not going to be that helpful. Once we make the plan, it becomes really apparent where the holes are in strategy, where the holes are in marketing, where the holes are in our thinking.

But if we don't have that kind of container, it is just, I mean I can coach you on your mindset forever, but I don't know if you're getting any results because how am I measuring that if we don't have something we're trying to execute and measure? So the first result we create is this 90 day plan. And so I just ran Plan Like a Boss where we created a 90 day plan. I love that event.

It's been very popular for us. People really like it every year and it's one of my favorite things that we do each year. Can you think of something like that? What is one of the first few results you would get with people once you have that outcome?

That's what we're gonna market. Okay, so you're not selling a call or an audit or voxer, you're selling an outcome. Right. I'm gonna help you make your 90 day plan so that you can do these things you want and stop struggling with these things you're struggling with.

Right. The marketing is not about a live six hour zoom call with me, which is what it was. It was an all day planning retreat. But we were really selling this pain point solution of you don't know what to do in your business, you're overwhelmed, you're confused, you're wasting time.

We have a solution. Right. And so you want to do that with your product. Right.

You know how you're struggling with X, Y and Z. I have the solution for this. This is what it is. This is how it's going to help you.

This is the outcome. So here are some specific ideas you can do. You can do an intensive session. So you could do a 60 minute call.

Right. And during that call, you're going to get them one of those specific outcomes that they want. It has to be an outcome that you think they want to pay to fix. And we're just going to test your hypothesis.

Okay. The other thing I like about this is if you put this out this week and nobody buys, it's not really that big of a deal because we're not investing tons and tons of time beforehand. The majority of executing this would be live with them on the call. We're gonna make a simple sales page, which I'll talk about at the end.

We're gonna just do a very basic, easy sales page. Really all you need is a way for people to pay you. You could even just sell it over email with a video and a buy button. Right.

You don't really need anything else other than that. You need to explain what they're going to get and what to expect and what you're going to deliver. But it does not have to be a long form page. And actually the more that we are testing, we are just finding that shorter and shorter pages convert better and better and better.

So this used to be the opposite of how it was. We have tested lots of pages, doing lots of events and lots of different things in my business throughout the last six or seven years. And it used to be the longer we made the pages, the better they converted. That's why you used to see everybody with these huge long pages.

We are not finding those pages convert anymore. We are finding the shorter those opt in pages are, the shorter the sales pages are, the better that they are. And that can be difficult. It can be really difficult to be that concise and be able to communicate the information you need in such a short amount of time.

But an intensive session so they get On a call with you, you walk them through the exact thing. They leave with some type of strategy, some type of plan, some type of problem solved. That is very custom. This works really well for people that have really high level expertise that people want help with, right?

That people want to talk. I really like the idea of a Quick Win package. So a Quick Win package might be maybe it's two live calls with you and then voxer access in between. Or it's a few live calls and a voxer day and they get to email you whenever they have questions.

It can be any combination of thing. But again, you know, it's like three to four weeks. We're going to get you this outcome. Stop struggling with X, Y and Z.

We're going to get you everything you need to get this outcome that you want. I would think too about what is your capacity for these packages and use that in the marketing. So I might say I'm taking three people this month to do our Quick Win package. We're going to do X, Y and Z.

These are the specific deliverables you're going to get. Just hit reply if you're interested and you want in. When they hit reply you can send them the link and if you don't hear from them, you can always send them a little follow up or see if they want to get on a call, see if they have any questions, stuff like that. Simple.

It's a good thought for you to borrow. Sales are simple. Doesn't have to take a long time to put this together, right? Think about what do your people want?

What is a Quick Win package you could put together? Maybe they need a kickoff call and a follow up or they need check ins. It can be delivered in any kind of way you want. You could record private podcast episodes for them.

You could voxer with them. We did a fun little telegram group for my VIP offer recently that was really fun. There's lots of different things you can do. Keep it simple.

It needs to be high value for them, simple for you to deliver. And you want to be specific in what is the outcome and the result that you're going to get for them. Another fun one I thought of are these small group intensives. I've been thinking about doing this for VIP days.

So for a VIP day let's say I want to charge $997, $1,000 for the day, but I really want to make sure people get an ROI. So if you pay me $1,000, I want to make sure like from that time specifically you're going to be able to get $1,000 in ROI depending on where people are in their business. That can be really difficult because if you're just starting and you don't have an audience, it can be really hard for me to get you $2,000 in sales right away. When people come to me with a big audience or they have part of their business built, sometimes I can do that really quickly, but I can't do that for everyone.

And so I was thinking, like, how could I offer a VIP day? In a way I know I could get the ROI? What I'm thinking about offering is it would be 9. 97 for the day, and you put together your own group.

So it could be three of you and you split it three ways. It could be. I probably could do up to six people at a time. I've done a lot of groups, though.

You want to make sure that you can get everybody the outcome they want. But it would be like a small group, intensive. They create their own. It's like you find the three people you want to split it with.

You tell me what you guys want help with. You tell me what you want to do during the day. You tell me what you're struggling with. And then I put together an agenda.

I would probably email it to them ahead of time, say, you know what kind of. This is what I'm thinking about teaching. This is what I'm thinking about coaching on. Does this look like what you guys want?

Let me know if you have any feedback. We would maybe workshop the agenda a little bit, and then we would meet and do that call. And so that is an idea you guys can steal if you want. So if you want to offer VIP days, let's say.

But you're like, oh, like, I would have to charge so much. And I don't know if it is really in alignment. Right. That's how it starts to feel to me, is like, I have to charge at least $1,000.

I really probably should charge more than that just because it's what my time is worth in my business. If I'm doing other activities in my business, you know, I can make that. It starts to not make sense for me to. To do it for less than that.

But then I'm like, I don't really feel an alignment because I want to make sure I can always get that ROI for people. This is a way, I think we can offer VIP days at a lower price. Because when I think about it, it's like If I had three of you paying 333 that seems like a really good deal. You get access.

Three of you get access to me all day for $333 and you split the time. If you want this package, maybe email us, maybe I'll put it together for you. And like I'm saying, they would have to find the other people to be in their group. I would probably let them post in our Facebook group or ask around in the mastermind if they wanted to do something like that.

If you have a small audience and you want to do this, I would give them the outcome ahead of time. So instead of saying, like, just book a VIP day with me. I'll help you with whatever. You can do that when you have a bigger audience.

But if you're just starting, I would do a very specific outcome you're gonna do with them, right? So maybe if you're an ADHD coach, you're gonna set your plans for 2026 and you're going to troubleshoot all the potential things that you think you're going to have problems with. And I'm going to help you develop custom strategies or protocols that will help you get that outcome. And you're going to leave the intensive with three protocols that can help you or your biggest blocks troubleshooted or something like that.

Like, I would sell a specific package, right? So for me, it might be, we're going to outline your entire course. We are going to have your modules outlined, your sales page outlined, your marketing angles done. And it could be like some kind of product development intensive.

I love launches, so I might do one that's like, plan your evergreen launch strategy or your launch strategy. You can run four times this year to bring in your revenue. Or maybe it would be a launch refinement intensive where it's like, bring me your launch. We're going to go through on the call.

I'll go through all three of your launch protocols and strategies. I'll tell you where the leverage points are to increase the return that you're getting on that, and we'll make a plan for you to have better launches, make more money. So, yes, you're selling the intensive, but again, like I was saying in the beginning, if they have a genie, what are they going to ask for? They're not asking for calls, right?

They're not asking for a VIP day. They're asking for a specific solution to a problem. And just make sure that you're marketing it to that. I'm going to give you guys my controversial opinion about pricing.

You'll see a lot of coaches be like, Charge your worth. Charge your worth. I think that's terrible advice. I think it's really bad.

And I think it also, it implies this idea that like your worth as a human being is related to what you charge. That's not true. Like your product needs to be priced based on market, so what the market demand is, how many people want to buy it, how much access there is to it. As a business owner, I just think it's very, very problematic for anybody to ever suggest that your worth or how you value yourself is connected to your pricing.

That is just not true. You can have a million dollar business selling $5 things. People do it all the time. So don't buy into this.

Like if I'm not selling high ticket, I don't value myself. I think that is very bad, bad business advice just from my experience. So that's my opinion. I feel like that's not popular right now in coaching spaces particularly.

But the other part of this I'll say is like if you've never done a VIP day or you need practice coaching, I would give them a really good deal. I wouldn't charge a thousand dollars for my first one necessarily. Right. It might be something where it is a really generous offer and it is a lot of time and it is a lot of work for you.

You. And the other part of this, this is like maybe a little snarky. But I do think you should work hard. I do think you should work hard.

I think it's going to be really hard for you to make it as an entrepreneur online if you don't want to work hard. Right. And so you might give them a half day, VIP day or give them a one on one, an hour, one on one. And that might not be the price that you charge forever.

Right. So when I first started doing one on one coaching, I was charging like, I want to say I was charging like $30 an hour, right. And I had all these clients but, but it was such a good experience for me. And from all those hours that I spent doing those one on one calls, talking to all these people, that is what the curriculum in the Mastermind is.

It's everything that I used to talk about on those one on one calls all the time I would take notes and that eventually became the curriculum for my program. And so people could tell me that I'm undercharging. But it really was valuable for me because I got so many butt hours. I think I'm a much better coach for having invested that time and putting that work in.

And I think My program is way better than if I had just tried to make something. But I've never coached anybody. I've never talked to other people about this. Just because you've taken yourself through a process, process does not mean that you can create a course on it and it can get results for other people.

I don't, I don't believe that. Right. I think you need to take a bunch of different people through that same process and see how does it work for different people. Because some people might be able to follow your process and get that result, but there might be some really big holes because we're all so different.

There might be things you're not accounting for. There might be other resources that you need to get results for more people. And the name of the game is can you get results for people? Because there's a lot of people in online marketing world and course selling world that are not getting results for people right now.

So pretty much in any niche, if you can actually get results for people, actually have a process that works, that you have actually tested with a lot of people and invested time and energy thinking about, you're going to be better than 99% of the stuff on the market, unfortunately. So that is my rant on that. If you've never done a VIP day, maybe just give them like the deal of the lifetime, right? And you can tell them, this is only for my first one, or this is only for my first three, or my first ten, something like that.

It's gonna give you really good experience. You're gonna actually get to talk to people, actually see how they react to your framework, actually take them through your process and get some data and some feedback about where are the holes, how could you do it better next time? Once you have that process really narrowed down, that's when it's great to make a course, right? You're like, I don't need to talk to everybody live to make sure I can get them a result.

I can record the modules and 90% of what they're going to ask is going to be addressed in that. And I know that because I put in the work to develop a process that actually works not just for you, but for other people too. Okay, I'm going to pick this up because I am running out of time. My other ideas I had are a done for you.

So it is like actually making your website, actually making your content. Is there some type of service for the people in your niche you could offer where you just do the whole thing for them? Again, you don't have to do that ahead of time. And if you want to make a course or a program someday taking people through that, you doing it a bunch of times yourself is actually really valuable experience.

So it could be like a. Maybe you usually teach people copywriting. You're like, instead of me teaching you how to copyright, I'll just write your next emails for the next month. Maybe you teach bookkeeping.

It could be like I will go through your expenses and audit them myself and show you where I think you can save money. Something like that. Where it's like I'm actually doing the thing for you. The other one I wrote down that I like is an audit or a review.

So maybe they could send their plan. Maybe if you help like busy moms de stress, maybe they could send their schedule, they do a weekly time audit, they show you exactly how you spent the time this week and then you give them three things they can do next week to make it less stressful. Right? So some type of audit where you're looking at things and giving them feedback.

I do this a lot with sales page audits, right? So if you give me your sales page, I'll look at it and I'll make a loom video telling you exactly what I would change. And something like that where you're doing some type of loom video or looking at something and making a recording and giving them feedback on it. Oh, this one I really like.

The other idea I had was an accountability intensive. So that might be maybe every Monday you voxer me your intentions and we do a little coaching on it. And then on Friday I check in with you and see how it goes. Some type of accountability.

So people say this all the time that they just have a hard time doing the thing. And again, it's not an accountability call. It's like, hey, we're gonna actually support you to actually help you do the thing. Like maybe you've tried to do this a bunch of times and you can't quite get it to work.

It's because you didn't have the support. I have this that offers you the support. Right? So we're not just selling the again, we're not just selling the intensive, we're selling the actual outcome.

But instead of like teaching a process, taking them through step by step, doing some type of intensive, you're doing check ins with them, right? So if they already know what they need to do and it's pretty straightforward, whatever it is you teach, or maybe you already have the modules, you can just give them. Can you add on accountability Calls. This is something I coached somebody on recently that was launching a course and I was telling her if you want to add more cash to this launch, I would add a higher tier.

And she's like, well, what would I put in a higher tier? I was like, I would do accountability, like some type of live accountability, either on voxer or over email or it could even be on Zoom. It could just be a 20 minute call every Monday on Zoom. Right.

How are you doing on the course? What are you going to do in the course this week? Accountability. To actually use it and get the first part of the course done.

And maybe it's $100 in addition to what they're already paying for the course or it's whatever you want to charge. It just depends on your niche and where you're positioned in the market. But I like this idea of an accountability group or an accountability intensive or an accountability pod. Something where they're setting intentions and you're just checking in.

I do think that's really powerful. I research goal setting and productivity all the time. That's no surprise to anybody here, I don't think. But I do think there's a lot of power in somebody else just checking or knowing somebody is going to ask you of and really investing and deciding I really want to get this result and then having somebody else there for that extra accountability.

I do think that their odds of actually doing the course or actually getting the outcome, actually doing the things they want to do, I do think that the chances are that they will get better results just from doing that. So I would figure out what am I going to do on those accountability check ins? How often do they need to do them? Is it once a month for the quarter?

Is it every day for five days? It depends on what you're trying to do and what the result is. But you just want to customize it for your customer and your people. Again, this is something you can launch today.

You can say, hey, I have three spots for accountability coaching. This is what it looks like. This is what we're going to do. This is going to be perfect for you.

If you're struggling with this, this and this, this is not going to be perfect for you. And then just list all the people you don't want to work with, all of the traits they have or the people that you don't think would do well like with your type of coaching. I did mention this when I was talking about VIP intensive, but I had it written down a different way. I thought I would mention really quick this is a quick win package.

So you solve one specific problem over two to three weeks or a month. And instead of doing it an intensive all in one day, you can actually spread it out. And then finally, the last idea I had written down here is if you do want to make a big program, can you make the first module of that and just sell it as a workshop? Can you make part of that?

Instead of being like, oh, I want to launch this big course and so I'm not going to sell anything for the next three months, it's like, could we make each module its own standalone? And if you can't get anybody to buy those standalone modules one at a time for most of you, chances are like, they're not going to want to spend more money to get all the modules. You see what I'm saying? So it's a good way just to test where your audience interest is.

And if you're not quite sure, instead of making a big program and then seeing if anybody buys it right, it's like, just make one module the other way. I've done this. I did this twice last year and it really helped me. If you have adhd, listen up, because this is a pro tip for real.

I had wanted to make two courses for a very long time. One was about how to actually start your business. And the first step, step by step, what I would do if I were trying to start a new business. And then the other one was our process for doing bundles.

Kelsey and I, I think, have developed a really good process for doing bundles. We have ran a lot of them over the years. We do, I think, six events a year between my two brands. And I had wanted to put that into a process, but it just kept getting pushed out and pushed out and pushed out.

Right. Just like everybody else. I'm busy. I have a lot of things to do.

It felt like there were always more pressing things that needed to get done. And because that didn't have a deadline, it always got pushed back. Things without deadlines that have urgency for most of us are never going to get done. And it's important, I think, that we realize that.

And once I came to terms with that and realized that, I was like, okay, let's get it on the calendar. How can I make myself accountable to get this done? I pre sold it, right? So I told them in the launch, I said, I'm going to make this new program.

I'm really excited about it. This is what I'm thinking. The curriculum is going to be. This is my plan.

It's Going to change as we go along based on what I see as I make the modules questions, we get feedback from you guys, and just as I'm laying it out, what's going to make the most sense? So I gave them like a tentative curriculum and I also told them at the time I was going through a really difficult mental health depression time. So I just told them, hey, look, I want the work to be as quality as possible. These are going to be really like substantial modules.

It's a really substantial course. And if my mental health is not up to it, I might push back a week. And so I'm tentatively going to release one every week. But if I need more time to get it to the quality I want, I am going to push the date back.

And I don't even think I ever actually pushed it back, but just telling people that up front made me feel better because I felt confident. I knew I would finish the course. I felt confident I could get it done. But the timeline was fast that I had to do it in.

It was a module every week, I think, for like almost two months straight. And like I'm saying, the modules were extensive. So this was a lot for me to do on top of everything I was already doing. But pre selling it actually got it done.

So once I told them that it took the pressure off of me. I gave them a really good price. You don't have to do that. But I just think it's fun.

I'm like, it's a beta. You guys get input in exchange for your flexibility and your support. You know, it's going to be. I want to say we sold it for 97 or 197, something wild.

I mean, it's a really, really good course. But I just gave them a really good deal. I felt really good about that because I was like, you know, the timeline might change. It might not be exactly how it's laid out.

And if people are okay with that and they really want everything ahead of time, they can buy it after it's done. But it's going to be more expensive, right? So I like doing the beta courses, which is pre selling. Nothing on that course was recorded.

I'm trying to think if that's true. I don't think I had anything done. I think when they bought, they just got like an email saying, hey, thanks so much. I'm so excited Module one's gonna release on this date.

Go join the group. We'll see you in the program. I had nothing done, nothing recorded, and I sold it. So if I sold it and only three people joined and I didn't think it was worth my time and I didn't think the interest was there.

I would just refund those people, say, hey, thanks for your support. I don't actually think it's the right time for me to run this program right now. I will definitely reach out to you in the future if we decide to do it. And as a thank you for support, I would give them some type of gift or something just because I don't love people being disappointed.

Right. I think sometimes we disappoint people in business, but I do try to mitigate that. So it might be like, you know, you're getting a full refund. And as a thank you for your support, you know, here's a hundred dollar gift card to the shop or here's this other program I have, or come into the mastermind and work with me for a couple months for free.

I want to just mention that because one of the fears I think people have about pre selling a course is well, what if only a couple people sign up and then I have to make the whole thing? And it's like you don't, you can refund them, right. You have to be willing to have some people that might feel a little disappointed. But if you explore, explain it clearly, people generally, you know, will understand and are understanding about things.

We're all humans, right? I think everybody knows we're doing the best we can. So those are all the ideas I had. Hopefully just bouncing that around gives you guys some ideas of things you could try again.

These are things you can just put out, send an email. You really do not need a lot on your sales page. So I think the most simple sales page you could do is just a video of you talking about what it is, why you want to do it, the results they're gonna get. I would put some bullet points of exactly what the deliverables are.

So if they're gonna get, you know, an hour of voxer time or five voxer calls to use in the next three months or something like that, I don't think sales pages need to go on and on and on anymore. But you do need to be transparent about exactly what you are responsible for delivering. So that way we can make sure the exchange is all fair and clean with everybody. I would make a video, I would do your bullet points of exactly what they get and a buy button.

That is pretty much it, right? I would keep it very simple. I would tell them if they have other questions, you know, voice memo, me On Instagram. If you're online on a social platform, you can say, hey, send me a message on Facebook or on Instagram, I'll voice memo you back and we can have a conversation.

You can offer to get on a call with them for them to schedule a little zoom call, consult and answer questions. Or you can just tell them, hey, hit reply, let me know your questions. I'd love to help you. All right, I think that's all I got to say about that.

Those are my ideas. I hope that it inspires you to sell something this week. Sell something this week. Even if nobody buys it, you still need practice doing sales.

You still need practice marketing. It's good for your audience to see you selling stuff. It's really good for your audience to see you selling stuff. So if I sell a thousand dollar VIP day and I'm talking about all these things we're gonna do and sending all these emails about it and really like making it sound so exciting, I might move a couple people that were on my email list to kind of the warmer bucket, right?

So now they're kind of like, oh, that does sound good. It's not the right time for me to do it or I don't want to make that big of an investment yet. For whatever reason, they decide not to buy, but they were interested in it, right? Just because somebody doesn't buy something doesn't mean they're never going to buy from you.

It doesn't mean they're not interested in at all. And so putting together a thousand dollar offer and then maybe the next couple weeks you end up offering one of your courses on sale for $97, right? That gives your $97 offer a really nice price context to sit in. So they're like, if they're not ready to do that, the 97 all of a sudden looks like a really good deal, right?

But if, if 97 is the top of your product ladder, is the top, top thing you sell, people will compare that to your other prices potentially and other things you've sold and been like, well, that's a lot, right? But if I just sold a thousand dollar thing for the last two weeks and then I go into something else, it just gives it a really nice pricing context. It gives the people that want that higher level access to you somewhere to get that. It's going to be the minority of people for most of you, right?

Like most people don't want to pay me $5,000 for coaching, that's fine, right? I have other offers that they can go into where it doesn't cost that. And they can learn from me. We have the entire shop, we have the mastermind.

They can get tons of access to me in there. You know, we have other things. But I think even if you sell that top end offer and nobody buys it yet, it first of all doesn't mean they're never going to buy it. They might need to see it more times.

So they might need to see you launch that VIP day three or four times before they're ready to buy. People are making very, very thoughtful buying decisions right now and that's a good thing. We want them to do that. We want people to be discerning, right?

And so if nobody buys it, it might just be that you haven't launched it enough times, you haven't talked about it enough. And it might also really tee up your other launches and help those do better and improve because people have a pricing context. I tell the mastermind all the time, I'm like, this is a great deal. I know that you're talented and you're great at what you do.

I know that you put together a really special offer for your people. But you can't assume your audience knows that. If you don't tell them, hey, I'm offering this course and I usually charge $10,000 for consulting and you can get this course from me for 197. If they don't have a pricing context, they don't know you're giving them a good deal.

Right. And so I think it can be good for you guys to offer something that's a little more expensive than you usually do and just see how people react. I think it can be good to put these together and put them out there and see if people buy as your minimum viable product and see what people are really interested in. I think it's really good experience for you to get.

And like I said, I think you need more practice at sales and marketing. Sales and marketing is hard. So the best way to get better at it is to sell things. So sell something this week.

It doesn't have to be long, it doesn't have to be hard. You can make the video outline what you're going to deliver, send that email. You could do that in an hour today. And potentially it could make you thousands of dollars, potentially, depending on what you're selling and how many you sell.

Right? So, you know, I have a lot of people that come to us that want to have businesses. The best way to have a business is just start selling something. Get in the game.

Do not Wait, get to get in, right? The way you have a business is you have to have things and sell them to people. I'd love to hear what you guys want on the podcast. Email me infoaithmoriah.

com if you're having a specific struggle or question. I need ideas for the podcast and if you have the question or struggle, I guarantee you other people in the community have the question. And I just want these to be valuable for you. They're going to be completely free and I just want to share my unfiltered thoughts with you guys and I'll let you know what I think.

Go to startupgrounds.faithmoranta.com if you want the information about the YouTube show and the goal setting show. We are recruiting right now for two events and I would love to feature your business.

This is your chance for you to get in front of my audiences and get in front of audiences of thousands of new potential customers. The first one is the Next Level Life bundle. This is for any of my crafters, healers, anybody doing like, cool, you're doing cool stuff. I'd love to feature you.

You can be in our Bundle. Go to faithmarievents.com we're really just looking for things to help people improve their life in any type of way. So whether that's through finding joy, through their health, through relationships, through learning about productivity, through maybe you coach moms on overwhelm, anything like that, we would love to have you again, my crafting friends.

I'd love to feature you. It's faith Maria events.com the second one is for B2B. So if you offer something to other people that have an online business, maybe you do help with social media, you do copywriting stuff.

Anything that you do for business owners. We're recruiting for the Becoming Boss bundle. It's one of our biggest events of the year. I would love to feature you.

And that is@faithmarievents.com as well. But do not put it off. I'll tell you, every time we do these events, people email us after the deadline and they're like, I had every intention of applying.

I was planning on applying the whole time and then this tragic thing happened. Life is so tragic sometimes and terrible. It really is. And shitty.

But we can't give any kind of extension. The reason why is because we are a really small team. Like I said, we run six of these events a year. If you've ever run an event like what we do, you know that it is a lot of work.

The turnaround is really tight. And so it just is too stressful for me and the team to let people in late. We have a really tight process we go through of getting everything done and it's really difficult to let people in late. So I'm telling you, go get your stuff in now.

Why don't you just pretend the deadline is tomorrow and go turn your stuff in now. That way you know you'll be in it. You don't have to worry about anything wild happening. If you have questions, we can help you and you'll guaranteed to get a spot in there.

There's still some sponsorship spots I believe as well. If you're interested, you can always email the team. Infoaithmoriah.com the mastermind is closed right now, but I will be emailing out a wait list pretty soon.

I think I might do a waitlist only opening which some people miss the cart and so I was thinking about maybe I'll open it just for people on the wait list. So watch your email for that. The Becoming Boss mastermind is 997 for the year. And you get a lot of coaching and support from me and my team.

You get access to coaching. I coach in there almost every single Tuesday on Zoom. You get my whole curriculum. You get the Replay vault.

You get access to tons of live calls co working our group. You get the Ask Faith podcast. You can submit a form with your question and I'll record a podcast episode for you. We really try to do everything we can do in there to increase your odds of success.

That's the reason we exist, to help you with your business. And so I spent a lot of time thinking about how can I get people results, where are they struggling? What can we do? And that is the Mastermind.

That's where we've kind of put all of that stuff. So if you've been thinking, man, I could really use some coaching, I could really use some support. I wish I had people around me that understood what I was doing. I wish I had someone I could ask questions questions too.

You will really like our community and I do think we can help you get results faster than what you'll get on your own. I'd love to support you. You know, we don't do get rich quick. You're going to come in and make a 90 day plan and then you can use our tools and support to actually execute it for 90 days.

You guys know it's very difficult to make a plan and actually follow it. So if you need help with that, definitely get on the wait list and Maybe we'll do a surprise opening. Okay, so that's that. I'm excited.

The podcast is back. I'm going to say weekly ish for now. Let me keep the pressure off of myself, but my intention is to put something up. At least on the weeks where I don't have the Startup Ground show, I'll publish a podcast.

So that way you guys have a piece of free content from me every week. That's kind of my intention going forward, so that is that. It is great talking to you guys again. I will talk to you guys in the next episode.

If you want to leave me a review, you know, I'm not gonna be mad at it. I'm not gonna be mad at it at all. So if you want to leave a review on itunes, you guys know I really appreciate that. It helps us grow the show, and I just.

It makes me feel good. So if you wanna. If you wanna, like, give me a little boost. It does give me a little boost.

I'm laughing, but it's true. If you make content, you know how that feels. So, anyway, I will talk to you guys soon. I hope you have a great rest of your day.