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Index/Leadership/Office Hours with David Meltzer
Office Hours with David Meltzer artwork

IG Live | From BBQ to Media Empire, Overcoming Overwhelm & Reinventing Identity Through Storytelling

Office Hours with David Meltzer · 2026-05-26 · 34 min

0:00--:--

Key moments - from our scoring

Substance score

26 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality5 / 20
Guest Caliber6 / 20
Specificity & Evidence7 / 20
Conversational Craft4 / 20

David Meltzer hosts an IG Live session featuring Sean Walcheff from Barbecue Media and Be the Show Media, plus Corey Logidis discussing her new book "The Five Overwhelm Culprits." Walcheff shares how he built a media empire from a small Spring Valley barbecue operation by embodying the stage theory - the principle of showing up authentically and consistently across platforms regardless of audience size. He emphasizes that success stems from speaking your truth daily rather than chasing viral moments, and has since attracted major brand partnerships including Pepsi, Google, and Toast through persistent content creation and strategic association-building. Logidis introduces a framework addressing the five root causes of entrepreneurial overwhelm: lack of clarity, confidence, community, conditioning, and consistency. She reframes overwhelm not as a time management issue but as misalignment between strategy and current reality, requiring pivots rather than productivity hacks. The episode targets small business owners, restaurant entrepreneurs, and creators seeking to build personal brands and overcome the paralysis that stops 99% of podcasters before episode ten.

Key takeaways

  • →The stage theory - being the show rather than the advertiser - is the foundation for building a sustainable media business and personal brand regardless of platform.
  • →Overwhelm is not a time management problem but a data signal that your current strategy no longer aligns with your current reality, requiring strategic pivots rather than productivity fixes.
  • →Consistent, persistent action over small boring habits creates exponential results over time; 99% of podcasters don't last 10 episodes, making consistency the primary differentiator.
  • →Building community through authentic storytelling and associating with aligned partners (like brands such as Toast, Pepsi, Google) amplifies reach and creates opportunities that don't happen overnight.
  • →The five overwhelm culprits - clarity, confidence, community, conditioning, and consistency - are interconnected, with hidden causes like boundaries issues often underlying surface problems.

In this episode

  1. 1Stage Theory and Personal Brand Building in Business
  2. 2From Small Barbecue to Media Empire: Sean Walcheff's Journey
  3. 3The Five Overwhelm Culprits: Framework for Entrepreneurial Success
  4. 4Clarity, Confidence, Community, Conditioning, and Consistency
  5. 5Understanding Overwhelm as a Data Problem, Not a Time Problem

Mentioned

David MeltzerSean WalcheffCorey LogidisTim StoreyJ. AbrahamMarie DiamondToastPepsiGoogleCoca-ColaPodcast OneEntrepreneur

Guests

Sean WalcheffCorey Logidis

Topics in this episode

Toast POS systemStage TheoryBarbecue MediaBeTheShow MediaPepsiGoogle partnershipsPodcast OneThe PlaybookOffice HoursNational Restaurant Show

Questions this episode answers

What is the stage theory and how does it apply to content creation?

The stage theory, central to Sean Walcheff's approach, means showing up authentically and consistently across any platform - YouTube, TikTok, audio, or in-person - regardless of whether anyone is watching. It's about having the courage to speak your truth daily in pursuit of your potential, rather than chasing viral videos or worrying about the platform itself.

What are the five causes of entrepreneur overwhelm according to Corey Logidis?

The five overwhelm culprits are: lack of clarity (not knowing why you want something), lack of confidence (imposter syndrome), lack of community (surrounding yourself with people who don't support your goals), lack of conditioning (poor physical and mental health), and lack of consistency (inability to maintain small, boring, sustainable actions).

Why do most podcasters fail according to David Meltzer?

Ninety-nine percent of podcasters don't last beyond ten episodes. Meltzer's first mentoring advice is to get ten episodes recorded and published to enter the top 1%, allowing creators time to find their authentic voice and the frequency that builds a loyal community.

How did Sean Walcheff attract major brand partnerships like Pepsi and Google?

Walcheff built partnerships through consistent, persistent content creation focused on restaurant business and technology, strategic presence at major trade shows like the National Restaurant Show, and genuine community-building around his niche. He credits the willingness to show up and do the work over years, starting as a "village idiot in the town square" when no one listened in 2017.

How should entrepreneurs respond when life repeats the same lesson?

Meltzer advises stopping the emotional reaction, breathing deliberately, dropping down to center to reconnect with yourself, and then rolling into your intended trajectory - avoiding the trap of feeding the emotion or accelerating in the wrong direction.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode is dominated by event announcements, mutual praise, and recycled motivational platitudes, with barely a handful of ideas that a working B2B operator hasn't heard a hundred times. The 'Five C's' framework and 'stage theory' are padded with repetition rather than concrete depth.

long term success comes from patterns. Uh, they're built through these patterns and the patterns are patterns of thought, action, discipline and of course association
I believe in celebrating everything celebratable. I also believe in vacationing every day.

Originality

5 / 20

The 'digital flash mob' analogy and the reframe that 'all overwhelm is data' are the only even mildly non-obvious framings; everything else recycles widely circulated mottos (Jim Rohn's 'average of five people,' consistent-persistent-pursuit), and the 'stage theory' boils down to 'publish on every platform.'

you have to have the courage as a business owner to dance in the town square, and you hear the music that nobody else hears
All Overwhelm is data. Right. Because there's something in your current strategy that is no longer aligned with your current reality

Guest Caliber

6 / 20

Sean Walcheff has legitimate practitioner credibility - he genuinely built a niche media business from a BBQ operation and landed real brand sponsors - but the other two guests are a wellness coach promoting a book and a bulldog breeder/filmmaker, neither of whom is a meaningful B2B practitioner.

we just signed a deal with Pepsi. Pepsi is a sponsor of our show
I have five different companies that work in Israel, Sweden, Amsterdam, London, Canada, that their go to market strategy is to come and find me

Specificity & Evidence

7 / 20

There are isolated concrete details - attendee counts at the National Restaurant Show, specific brand partners, episode inventory numbers - but these are mostly name-drops and self-promotional metrics rather than evidence supporting any argued claim; no data is used to prove a point.

we go to the national restaurant show and you and I are podcasting, uh, at the biggest stage on earth for restaurants, which is 55,000 people, four days, 2200 vendors
99% of all podcasters don't last to 10 episodes

Conversational Craft

4 / 20

Every question is leading and promotional, framing the guest as already successful before they answer; there is zero pushback, no genuine follow-up that digs deeper, and the host routinely answers his own questions or pivots to self-promotion mid-conversation.

you have also...really done a great job of patterning. The association's, uh, top podcast on entrepreneur associated with Toast and Pepsi
The best student of the stage theory in the history of David Meltzer. Shaun Walcheff.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A57%
  • Speaker B16%
  • Speaker D14%
  • Speaker C13%

Most-used words

book15shows15sean13show13bully12lifestyle12patterns11thank11help10stage10doesn10five10lack10david9small9media9

Episode notes

Shawn Walchef is a restaurant owner, entrepreneur, and media innovator who transformed his BBQ business into a powerful storytelling brand by building a full-scale content studio long before it became common in the industry. Through his weekly podcast, Shawn has interviewed leading tech founders, hospitality experts, and entrepreneurs, giving him a unique perspective on leadership, innovation, and business growth. He is widely known for his philosophy, “Be the Show, Not the Commercial,” which emphasizes authentic storytelling and human connection in marketing, leadership, and company culture. Shawn also openly shares his experiences with mental health, entrepreneurship, and fatherhood, using his platform to encourage resilience and honesty. Corrie LoGiudice is a keynote speaker, leadership strategist, and high-performance coach who helps individuals and organizations transform overwhelm into focused, strategic action. With more than 15 years of leadership experience, she has worked with Fortune 500 companies and women-led organizations, combining research-backed strategies with relatable storytelling.

Full transcript

34 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Good morning. It's Talk about Tuesday. Hope everybody had a great Memorial Day. There's so much to talk about today. We got our great friends joining us. So welcome, welcome, welcome. Tell your friends we are going to be in Newport beach this week with Tim Storey, J. Abraham, John Coyle, uh, the amazing Marie Diamond. Just so many of us joined. Come and join us this week. Davidmeltzer.com we will pin up all the notes. Uh, here, just give uh, us a couple seconds. There we go. David melter.com we got a very active schedule. We'll be in Newport beach, uh, then Japan, then Louisville, Kentucky, Chicago, Kalamazoo, Michigan, uh, Las Vegas, uh, and then back to Newport beach again. Uh, so all holding court, meetups, VIP dinners for charity. Uh, come and join us davidmeltzer.com or text us if you want to be informed or invited. 9492-9829-0594-9298-2905 and uh, we are always uh, blessed to be part of parcel to being of service. Uh, right about uh, there we go. Just uh, Henry, we are on a mission to empower over a billion people to be happy, to teach them to make a lot of money, help a lot of people and have a lot of fun. I'm gonna take a quick question before Sean comes on. Good to see the nick here. Any takeaways coming through from the holiday weekend? Uh, yeah, two of them, uh, that I had and uh, let me just grab them so I butcher them too poorly. Uh, as we are blessed, um, one is do great things while they are still small. So make sure that we're doing great things within the context of the small things that we're doing. So do great things when they're still small. And then uh, on the other side is patterns. And so long term success comes from patterns. Uh, they're built through these patterns and the patterns are patterns of thought, action, discipline and of course association. So look for those patterns of thought, discipline, association, uh, and of course um, actions and so clues, patterns will determine your choices. Uh, very good. All right. Hopefully Sean Walcheff will be here and thank uh, you for adding these questions. Any new revelations coming through you regarding to time? Um, nothing new I think just being down farther the linear time frame of being consistent and persistent, uh, seeing the exponentiality uh, of the efforts, the patterns that we have. Uh, one of the interesting things is a uh, revelation of through time we uh, can have our assets exponentially uh, build interest that is devoid of taxes and that will create long term financial success when your Assets are having exponential growth within the context of the interest, absence of taxes. That's where you have extreme, uh, growth. All right, still waiting for Sean Walcheff. Hopefully, uh, he, uh, will join us here as, uh, we are the day after Memorial Day. Hope everybody had a great weekend. I believe in celebrating everything celebratable. I also believe in vacationing every day. So I have a minimum amount of time that I spend vacationing every single day. And, uh, some days are more than others and yesterday was more than others, uh, for obvious reasons. Um, but most people try to go off the grid and uh, so, uh, uh, looking forward to that, uh, as we go. All right, team, I do not see Sean here, and it is time to bring Sean on. So thank you for your questions. Uh, maybe Colleen can reach out to Sean or somebody, see where he's at. How do we become more conscious of the habits we are programming into our lives up there? Sean, uh, just, you know, have non negotiable behaviors. That's the easiest. Right on time. And, uh, he has been, ah ment and a mentor for so many years. And he is proof. In the pudding is what I call him. He has his toast hat because that's one of his huge clients. The amazing Sean Walcheff out of Barbecue Media, Betheshow Media. Be the show, not the advertiser. What's going on, Sean?

Speaker B: Mr. David Meltzer. How are you?

Speaker A: Phenomenal would be an understatement. How are you?

Speaker B: I, uh, couldn't be any better. We have worked a long time together. It has been since 2019 that we've been working together. And all of the things, they happen slowly and then all at once, I believe is what, uh, you told me. And, uh, they're all happy. Everything's happening all at once. So thank you for. Thank you for believing me and thank you for the patience.

Speaker A: Yeah, well, thank you for being such a great, uh, student. And we were talking about, you know, doing the great things while they're still small. Yep. Uh, you had a small barbecue in Spring Valley, California, but you were doing great things, uh, while things were still small. Uh, now you're not small. You got, uh, teams of people and tons of clients. And I'm not surprised. Uh, but, uh, I think two of the reasons why you are so successful is one, understanding the stage theory and really being a student of it. But also two, understanding, uh, this idea of consistent, persistent pursuit of your potential. Um, and you did not waver from that. And doing that seven days a week the, uh, best that you could not perfect but just progress. Uh, let's start with your belief. I, uh, think out of all the students I've had, you know, certain people cling on to suit in the calendar. Certain people cling on to, you know, our philosophies and execution. Capture, modify, amplify, perpetuate. Um, but you really, um, gotten the stage theory from the very beginning. You created a whole business around the stage theory. Your motto is around the stage theory. Be the show, not the advertiser. Um, explain how impactful the stage theory is to everything that you do.

Speaker B: Sure. I think the most important thing, what resonated with me when I first saw your content was that you were a business owner that was willing to speak your truth. And I think in the world of TikTok and YouTube and Instagram, we understand Mr. Beast, and we understand viral videos, and everyone wants to have a viral video, but that isn't what really matters. What matters is your truth. And we have the technology at our fingertips. And, you know, when you and I started working in 2019, that was, you know, really the pre.

Speaker A: Pre.

Speaker B: TikTok. TikTok started coming out. But the platform doesn't matter. What matters is are you willing to speak your truth every single day in the consistent, persistent pursuit of your potential? And, you know, the analogy that, uh, actually, a friend of mine gave me, which was Daryl Stinson, one of the Meltzer men. Uh, he came on my podcast and he said, sean, you know what? You're starting a digital flash mob. What are you talking about? He goes, a digital. You have to have the courage as a business owner to dance in the town square, and you hear the music that nobody else hears. And that's the beginning of content creation as a business owner. Because people will make fun of you, they'll laugh at you, and they'll say that, Sean, Barbecue company cannot have a media company. You can't do deals with Google and Toast and Pepsi. We just signed a deal with Pepsi. Pepsi is a sponsor of our show. And that's because of this belief that I was the idiot in the town square believing that restaurant owners and business owners are on YouTube, they're on Instagram, they're on platforms like TikTok. And when I go to the national restaurant show and you and I are podcasting, uh, at the biggest stage on earth for restaurants, which is 55,000 people, four days, 2200 vendors. When we're there, most of the brands that are there don't have the same belief that you and I do.

Speaker A: Now.

Speaker B: They're starting to change. But you and I are willing to do the work. We're willing to go live in front of one person. We're willing to go live in front of no people. We'll go on any platform at any time. Which is the stage theory. It does not matter if it's on YouTube. It doesn't matter if it's TikTok, if it doesn't matter. It's audio, it's video, it's words and images, and ultimately, what is it? It's stories. What I care about is stories. And if I find a great business story and a great business lesson, I'm going to amplify it, uh, and my team is going to amplify it in the best way possible.

Speaker A: Yeah. And I apologize. Be the show, not the commercial. Um, you talked about platforms, um, but understanding, you know, that when you create content in person, because that's the only way you can, uh, you're either in person with nobody watching, or in person like I am. You know, with the Aspire Tour, four or five thousand people twice a month. Um, it doesn't matter. No, it doesn't matter what platform, because you should be cutting it up for all platforms. And, you know, today there's so many more, uh, people, so much more capability, uh, to be more efficient in not only capturing content, modifying it, amplifying it, and perpetuating it. Um, you have also. I, uh, talked about patterns of actions, disciplines, thoughts, but there's patterns of associations. And you have, uh, really done a great job of patterning. The association's, uh, top podcast on entrepreneur associated with Toast and Pepsi. Uh, so many big brands. And, uh, for me, that's always been a really important part, which is how I wrote this book. Don't Do Business with Dicks is associating with, uh, those that are aligned in the patterns and the choices that we make. Um, for you, uh, personal branding business, yeah, it's one thing to, you know, do it yourself, but now you have an actual personal branding business that you help personal brands find their essence and go ahead and teach them how they can, through time, build a community of people that do two things. Buy from you and sell for you. And the bigger of a community you have that buys from you and sells for you, the more money that you, uh, the more success and the more impact that you will have. Uh, what are some of the newer things with AI, with your size, scope and scale of your business that you have found to help build personal brands?

Speaker B: I think the biggest thing for me is just understanding, you know, we're entering the Business creator economy, meaning the original creators were business owners, entrepreneurs and people that can tell stories on the Internet. And doesn't matter which platform it is. Business owners have an opportunity to create niche content. And I think there's a big fear of business owners. Maybe it's an attorney, maybe it's a tax person, maybe it's somebody that does insurance that they think that, oh, well, no one's going to care about what I have to think. And it couldn't be further from the truth. People can care. And all that matters for me, I create restaurant business content and restaurant technology content. And because I do that, I have brands, I have five different companies that work in Israel, Sweden, Amsterdam, London, Canada, that their go to market strategy is to come and find me and my company because we can help get them in front of the right audiences at the National Restaurant show, at the California Restaurant show, at Mirtech, at Restaurant, uh, finance and development. We go to all those shows, we partner with the trade shows and, and we've been doing the work. You know, part of the thing is, are you willing to show up and do the work? Because the deals with Pepsi and the deal with Coca Cola and getting access to Google, that stuff doesn't happen overnight. You know, that's being the village idiot in the town Square. Back in 2017, when I started the podcast, and no one was listening and no one cared, but I had a deep belief that I wasn't the only restaurant owner, I wasn't the only business owner that used the Internet and that wanted to improve myself. And if I wanted to improve myself, if I found people that were smarter than me and I asked questions of them and I amplified that selfishly, I would learn if no one listened, at least I would learn something because of the person that I chose to spend time with. But if I did a good job, maybe someone else, maybe another restaurant owner, maybe another business owner would also want to listen to that conversation.

Speaker A: And there's the idea between the stage theory and those people that are trying to feed some part of their ego or don't have the consistent, persistent pursuit, uh, because 99% of all podcasters don't last to 10 episodes. Which is why that's always the first piece of advice when I'm mentoring is let's get 10 in the can, put you in the top 1%, uh, and allow you to find that voice, that essence, that frequency that drives the community, the neighborhood of people that are gonna buy from you and sell for you for life. That's what my friend Sean Wotchev has done. I hope to join them on more shows.

Speaker B: Um, more shows?

Speaker A: M. More shows. Not just virtually, but in how many show.

Speaker B: How many shows do you do, David, what's your inventory?

Speaker A: I just sold. I have 10 shows that are going into podcast one, so five playbooks a week and five office hours shows. But, uh, we do a total, um, not counting me being interviewed. Yes, we do a total of 12 shows a week. I love it. 12 shows a week. 12 shows a week. Uh, and we have done over 2,600 episodes of the Playbook. We've done over 4,600 interviews on office hours, not counting two minute drill, go Fund Yourself or even Elevator Pitch, the number one digital show, uh, on Entrepreneur, which I'm still the executive producer of, uh, and I think starred in about eight seasons of those before I started doing my own shows, uh, gladly doing my own shows, as you know. So just blessed. Uh, hopefully I'll see you live in person at some of these other shows. Man. Invitations, not obligations. There's nothing we enjoy more energetically than being live with Shawn Walcheff. Go to Betheshow Media or at Sean P. Walcheff. You, uh, can follow him and get some great advice if you're a small business owner or if you're disinterested in media and, uh, the stage theory. The best student of the stage theory in the history of David Meltzer. Shaun Walcheff. The. Thanks for joining me. Appreciate you, Dave.

Speaker B: Thank you.

Speaker A: Love you, man. Congrats.

Speaker B: Love you too.

Speaker A: Appreciate you. Bye. Just amazing entrepreneur. And, uh, it's so nice when you see the success, uh, that people have. Um, Corey is here, right on time. And we will let, uh, Corey, uh, low Judas, uh, like judiciary. Hi, Corey.

Speaker C: Hi, how are you?

Speaker A: I'm great. How are you?

Speaker C: I am great, thank you.

Speaker A: Well, I'm excited about your new book that just came out, the five Overwhelm Culprits. I have a, uh, philosophy. You know, only two things hold entrepreneurs back, either feeling overwhelmed or procrastinating. And they're both are so relative to one another. Um, and for me, prioritization is the antidote. And there's a lot that goes into a capability of knowing what to do now and knowing what to do next. You have given these strategies to save people, uh, from this culprit, uh, one of the two biggest culprits of, uh, stopping or interfering with success of entrepreneurs. Give me an idea of the framework that you've created in this book that can help entrepreneurs with the number one reason shit doesn't get done.

Speaker C: You got it. Uh, it's actually very simple. And they are all a lack of any one of these five things. They all begin with the letter C. So first one is lack of clarity. So it's not just so much knowing what you want. You have to know why you want it. And a lot of times when you don't know that, that's what causes you to keep taking action, feeling burnt out, feeling like you're spinning your wheels and getting nowhere because you're taking action that's not in alignment with your vision. Right?

Speaker A: Never bet against American grit or American Energy. Through innovation, Venture Global is not only

Speaker B: building some of the largest energy facilities

Speaker A: in the world right here in the United States, but delivering American energy at a fraction of the cost in a fraction of the time. So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

Speaker C: So lack of clarity. Second one is lack of confidence. So it's not so much knowing what you want and why you want it. You have to believe that you could do or have it. Uh, most importantly, so a lot of folks, this will show up as things like imposter syndrome or, um, other areas that their confidence is holding them back. Third one is lack of community. So as we know, um, the famous motivational speaker Jim Rohn once said, you are the average of the five people you spend the most time with. So if the people you curate and choose to surround yourself with either don't know how to do what it is you want to do, don't believe it's possible, or worse yet, they're going to hold you back because it doesn't benefit them in some way, shape or form, you're going to stay stuck and overwhelmed. Uh, fourth one is lack of conditioning. So when I say lack of conditioning, that's your physical and mental health and wellness. So we all can't pour from an empty cup, obviously. And if we are not taking care of our physical health and our mental wellness in particular, we end up becoming the bottleneck in every single system that we're in, uh, because we can't function at a high capacity. And then, uh, last but not least is lack of consistency.

Speaker B: Right?

Speaker C: So if we want to be able to get unstuck and achieve things that are over and above what we have today, we have to be willing to take action over and above. And the way that happens is usually through very small, boring, consistent actions. And how do we do this though? If we are overwhelmed, really, that's about designing your habits, systems, routines, SOPs to help support you on your worst days and not your best days. Right. So super simple.

Speaker A: Those are the five super simple. But the simple things to do are simple not to do, which is always the biggest challenge. Um, you've also gone a little bit deeper into showing the hidden causes, uh, and replacing them with these strategies. What are some of the hidden causes, uh, that stop us from doing the simple things to do?

Speaker C: Sure. Well, I mean, a lot of times it's interesting because certain culprits will have kind of like a sister culprit. So when you talk about things like lack of conditioning, which is a very common one for most people, the reason that they'll give will be things like, you know, this is like the hidden reason. Oh, well, I feel guilty taking 20 minutes for myself. I don't want to tell my spouse to watch the kids or do this or to do that. Where really it's a boundaries issue. And boundaries is actually tied to lack of confidence. Right. So there are, like, certain underlying issues when it comes with that. Uh, so a lot of times using the framework as kind of almost like a, um, way to search, like, which one resonates the most right now, and giving you one specific place to start and to take action starting from there. Then usually other hidden things will pop up, but you don't know until you address the top one at the moment.

Speaker A: And time always plays an integral part because of our attachment to outcomes. And it's, uh, getting to be worse and worse for so many people. They expect things to happen all of a sudden. Uh, they do after they happen very slowly, they happen all of a sudden. They don't happen all of a sudden. Just when you take on this framework or these, uh, strategies, you're not going to see instant results. Um, and how do we help people with the reconciliation that things take time and progress creates, uh, exponentiality of outcomes. Uh, and when we attach to those outcomes, we're actually creating more resistance. In other words, we become more overwhelmed, uh, when things take longer than we anticipate, which is a given, you know, things are going to be more expensive and take longer than you anticipate, especially if you're an entrepreneur.

Speaker C: I love this question because it really highlights, I think, a, um, I'm fighting for the word right now. It really highlights a inconsistency with what people think overwhelm is and what it actually is. Most people, they think it's a time management problem. Right? They're like, I'm not productive. I'm, um, this, that, whatever they view it with time. All Overwhelm is data. Right. Because there's something in your current strategy that is no longer aligned with your current reality, and that's what's causing you overwhelm. Because if you think about it, before, whatever it was changed, things were probably going great. You were feeling good, you're motivated, you're making progress. Something changes and disrupts that pattern, and that's really what we need to focus on. It has absolutely nothing to do with the passage of time. It has everything to do with what changed. And what do I got to do to pivot to accommodate it?

Speaker A: Yeah. And that understanding and awareness is key, but surrounding yourself with the right people, the right ideas. This, uh, is a book that needs to be read and reread. Uh, it is a guidepost. A framework creates systems, strategies, behaviors, uh, that can remind, remember, and recollect with the infinite power that we have of intelligence, inspiration, intuition that gets us to where we want to be. Proven success with five overwhelm culprits to understand how we can save our sanity by not feeling overwhelmed or procrastinating, which is a sister to feeling overwhelmed. Uh, based in New York city. Check out CoreyOriel uh.com or follow her Iamcori L. Oh, uh, for Corey Logidis. Thank you so much, Corey. We look forward to getting together in New York and have you on more of our shows. Congratulations.

Speaker C: I would love that. Thank you. Thanks for having me.

Speaker A: David, you got it available everywhere. Check out this extraordinary book. It should be a guidepost for you. Uh, five overwhelmed culprits. Help her get you from A to B. But remember, in order to get from A to B, it's a private lesson between you and God. We, uh, can get you there faster. We can have you avoid shortages, voids, and obstacles. Um, but to get you there, it's a private lesson. But these books certainly will help. Demetrius hopefully is in the house. Let me just see here. I'll take a quick question and, uh, see exactly. When life repeats a lesson, how do you respond consciously instead of emotionally? Well, you're going to respond emotionally. Uh, when we, uh, get lessons, uh, that's natural, right? We react to the uncertain. That's what a lesson is in uncertainty. We react and respond with a need to be right, offended, separate, inferior, superior, anxious, frustrated, angry, guilty, resentful or worried. We respond with a need to defend ourselves or control the situation or prove ourselves. But in the end, uh, the only conscious reaction to that response, that emotional response, the energy that's put into motion, is to stop, breathe through our nose, out through our mouth, and drop, uh, drop down to center, to remind ourselves with God, recollect ourselves, uh, into, uh, reconnect ourselves, and then roll into that trajectory. So when we're in a motion, our mind, body and soul are on fire. When you're on fire, you got to stop, you got to drop, remind, remember, and recollect. And then roll into the divine direction of where you want to be, not where other people want you to be, not what's missing, not what you don't have or better. And so, uh, when life gives you any lesson, whether it's a repeat lesson or not, just realize that we naturally respond with the emotion, with energy, emotion. And it's our job not to feed that emotion, not to accelerate in the wrong direction, but to stop, to drop, and to roll. Uh, all right. We are waiting for the entrepreneur, filmmaker, founder of Legacy Media, Demetrius Matthews in the house Bully Lifestyle. His book came out may Bully Lifestyle, A Maximalist Expression in a Multidisciplinary Coffee Table book. A cultural project that blends documentary, photography, high fashion visuals, personal essays to elevate our bulldog culture, celebrating those with resilience, loyalty, and beautiful craftsmanship. Uh, Coatswood is his new book as well. Um, and so he is a multi talented author and executive filmmaker, uh, as well with Legacy Media. Do, uh, not see Dimitri here, um, this holiday screw people up. Let me get a quick question, and if he doesn't show, we will end the show. How do you build a leadership structure that runs without you while still reflecting your values and visions? Oh, that's easy. You empower the people that lead the business with those values through being extremely annoying. Uh, when I say annoying, the two things human beings hate are honesty and repetition. So I'm a super annoying empowering leader because I'm empowering others to lead with the values, the daily practices, the execution model, and the incentives that are in place. But the only way I can do it is to be honest and repetitive. So every single Monday, Wednesday, Friday, gratitude, empathy, accountability, effective communication, those values are instilled in an annoying fashion to every one of us, including, uh, the leaders in the company. So that they can be annoying someday, uh, and push that forward. Uh, look at that. I think Dimitri made it on. Uh, glad that we took a few questions in the interim. Uh, Dimitri Matthews, hewittbully lifestyle.com filmmaker himself. Hey, how are you, Demetrius?

Speaker D: I'm doing good. How are you doing, sir?

Speaker A: Phenomenal. Uh, is it now your, uh, bowling books? Now you have a new book and a book that came out in May, is that correct? Yeah, yeah.

Speaker D: Um, that is, they kind of pretty much overlap each other a little bit. Well, the Bully Lifestyle book, it was done, but um, the shipment was coming from over in um, and uh, Germany. So it took a little bit longer, got held up in customs, but yes.

Speaker A: Yeah, well, it's a piece of art. Uh, the Bully Lifestyle and then Code Switch is, you know, more raw survival. Uh, which book do you prefer or they're both so different?

Speaker D: Well, actually, um, I think that they feed into each other because what happens is that once you see Bully Lifestyle, you see these exotic dogs, these designer dogs, and then also too, we coupled it with the fashion, uh, with the technology, with uh, some luxury items too and basically like say, hey, these are the Lamborghini. These dogs are the Lamborghinis of the bully world, you know, and it took a, and it took um, um, almost like a 10 year process to create this type of bloodline that I have. And so when people look at the book and they say, okay, who is this guy? What is this guy? You know. And so, uh, that's where Code Switch comes in. And that's basically my diary. Um, growing up in Chicago, um, doing the uh, in the 80s and early 90s, doing the pre, ah, crack epidemic, you know, um, going into the, um, uh, attending some of one of the worst school systems in the country at that time and probably still lives. And so, um, tracing back all of those years and things like that, when I reached, when I talked to kids and they say, how did you get to where you are? How did you get started? And I just, you know, it always points back to like some type of manuscript that I want to build, you know, for any child that's struggling in today's and tough environments that they could say, hey, you know what? I came through the same channels, so if I can make it, you can make it. And so that's where Code Switch comes in.

Speaker A: I love it. And it's so raw, cinematic personality, um, transformational. Now there's certain characteristics of a bulldog and you elevate a bulldog culture. Obviously, I think bulldog culture and character resonates with you. What characteristics of a bulldog, uh, are most prevalent in that transformation that you're trying to empower people with in the book? Code Switch.

Speaker D: Yeah. Yeah. So basically the characteristics of a bulldog is just, it's the reason why these dogs have jumped to 300% as far as puppy registrations, you know, in the last 10 years, you know, is because the, the people, the public fell in love with the flat face and the big human eyes and, and the squishiness and the wrinkles and um, and you know, everyone loves them and then, you know, and with it. So with the rise of social media and Instagram, they just skyrocketed. And so pretty much they kind of equate these dogs almost like a, uh, an accessory, a luxury item, you know. So I wanted to basically say, okay, this is why I fell in love with that. But now that I have this beautiful dog, you know, and I realized that, man, I have to be careful with it when, when the heat, when it's, when it's hot outside, I can't take the dog, can't run like a regular

Speaker A: dog in the heat.

Speaker D: You have to be careful with the heat. And then the, the breathing, the, the struggles with the breathing, you know, some of the health risks too, you know, associated with the breed because of the type of way that they're bred. So I try to, I try to touch on all of those issues to say, okay, you can love these dogs, but loving these dogs comes with responsibility, you know. And so it made me to the point to say, okay, I like what I see and I like the type of dog, but how can I make this dog better? How can I make it to keep it as a dog where it can run, it could jump, it could swim, you know, it could tolerate some heat. And so that's why I decided to kind of start. That's what, uh, put me onto my breathing endeavor to design a type of dog that's a sort of a bully that can do all of these everyday dog things.

Speaker A: That's so good. And finally to finish up, you have such a great appreciation for luxury and style, uh, and combining that within everything that you do and the elevated frequency, elevated awareness, pride as well as identity that is tied into our, ah, best self. Uh, for you, why is luxury and style so important?

Speaker D: Well, I think that, um, it's important to me because that's what I like. And I think a lot of people like that, you know, and it's just a certain taste, you know, I can't really leave well enough alone. If I see a car, I want to change it. If I see a motorcycle, I want to make it mine, you know. And so I think we all want to kind of put our own little style or taste on something that we have. And so that's pretty much what it came into is that, you know, you know, every, when you're a kid, you wanted a fast car, you know, you wanted the best bmx you wanted the best bike, you know. And so it kind of transforms as you become older. We just become older kids.

Speaker A: Bigger budgets, uh, bigger budgets, everybody. Follow him at Bully Lifestyle 101 at Bully Lifestyle 101, Bully Lifestyle Calm. Uh, both books available, both will change the way you look at things. Will help you with identity, survival and transformation. Code Switch and Bully Lifestyle available everywhere. My friend, good to see you down in Austin. Demetrius Matthews. We look forward to doing more with you. Thanks for joining us.

Speaker D: Thank you very much.

Speaker A: Awesome.

Speaker B: Take care.

Speaker A: Okay, great author and, uh, entrepreneur. And check, uh, him out. If you're a bulldog entrepreneur, filmmaker and founder of legacy media, look at him@bully lifestyle.com or Boyle Lifestyle 101 on Instagram. All right, that does it again for today. It is talking about Tuesday. There was a lot to talk about today. You can see pin below. You can get my book David meltzer.com David means beloved at D first initial Meltzer mean servant. Let me be your beloved servant. David meltzer.com if you'd like to be informed or invited to over 200 different cities around the world, different events will be in Newport beach with Tim Storey, J. Abraham, many, many more. John Coyle, uh, will be in Japan. We will be at Vegas. Uh, we will be in Kalamazoo, Michigan. We're going to be in Louisville, Kentucky, Chicago, and back to Southern California again. So we're always, uh, making it happen. Usually averaging about eight cities in every 10 days. But if you want to be informed and invited so you can remember and get the exact dates, times and reminders, 949 is the area code. 298 is the next three numbers. 2905 are the last four numbers. 949-298-2905. I'm David Meltzer. You need to be more interested than interesting. Be kind to your future self and do good deeds. See you guys soon. Peace.

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