Marketing Analytics with Fexingo · 2026-09-02 · 14 min
Attribution models track clicks, but they miss the big picture. In this episode, Lucas and Luna explore Marketing Mix Modeling, or MMM, as the statistical backbone that ties together offline spend, macro trends, and long-term brand health. We look at how major retailers use regression analysis to allocate budget across TV, radio, and digital channels without relying on last-click data. You will learn why MMM is not a replacement for attribution but a necessary complement, especially in a post-cookie world where tracking pixels are disappearing. The discussion centers on a specific case of a national retail chain that used historical sales data to adjust its media mix during a supply chain disruption, saving millions in wasted ad spend. This is a deep dive into the math behind the marketing strategy. #MarketingAnalytics #MMM #AttributionModeling #MediaMixModeling #DigitalMarketing #BrandStrategy #DataDriven #ROI #MarketingMetrics #AdSpend #RegressionAnalysis #CustomerJourney #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #AdvertisingStrategy #MarketResearch Keep every episode free: buymeacoffee.com/fexingo
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