Marketing Analytics with Fexingo · 2026-09-05 · 9 min
Most marketers still chase last-click attribution, but cookie deprecation is forcing a pivot to first-party data strategies. This episode examines how major retailers are using zero-party data collection points - like loyalty programs and post-purchase surveys - to build direct customer relationships. We break down the specific mechanics of moving from third-party dependency to owned audience segments, highlighting why this shift matters for long-term campaign performance in a privacy-first landscape. #FirstPartyData #MarketingAnalytics #CustomerPrivacy #ZeroPartyData #DataStrategy #LoyaltyPrograms #AudienceSegmentation #CookieDeprecation #RetailMedia #CustomerRelationships #DataCollection #MarketingROI #ConsumerInsights #DigitalAdvertising #BrandLoyalty #FexingoBusiness #BusinessPodcast #TechTrends Keep every episode free: buymeacoffee.com/fexingo
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