Marketing Analytics with Fexingo · 2026-09-04 · 9 min
Lucas and Luna dissect how direct-to-consumer brands use free samples to acquire customers, only to find that ninety percent never buy again. They explore the hidden economics of customer acquisition cost versus lifetime value, using a specific case study from a major skincare company to show why measuring retention is more critical than measuring sign-ups. This episode breaks down the math behind sample-driven growth and offers a practical framework for marketers to stop bleeding cash on one-time converters. #CustomerAcquisitionCost #LifetimeValue #DirectToConsumer #MarketingAnalytics #RetentionStrategy #SkincareIndustry #SampleMarketing #ConversionOptimization #UnitEconomics #GrowthHacking #BusinessStrategy #FexingoBusiness #BusinessPodcast #MarketingTips #DataDriven #ROIAnalysis #ConsumerBehavior #SustainableGrowth Keep every episode free: buymeacoffee.com/fexingo
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