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customer acquisition cost

A guide to the best B2B podcast coverage of customer acquisition cost - the shows and 16 episodes that go deepest, ranked by substance, not downloads.

Customer acquisition costs (CAC) are critical for sustainable growth, and these episodes cover practical strategies for managing them effectively. From franchisees tackling the lead drop-off after opening rushes to founders building referral programs that hit 10K MRR and bootstrapping email list strategies that scaled to 4.7 million subscribers, these conversations address how to identify your most valuable customers and convert them into primary relationships from day one - whether you're bootstrapped or raising venture capital.

Best shows on customer acquisition cost

Best episodes on customer acquisition cost

  1. From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp

    Growth In Reverse: Newsletter & Email Growth · 2026-06-24

    88 / 100

  2. 415[Marketing] Webinar Secrets | Author Interview Jason Fladlien - One to Many

    2000 Books for Ambitious Entrepreneurs · 2024-03-15

    82 / 100

  3. Growing a brand from £6m to £50m with data

    Shopify Across the Pond · 2023-06-06

    76 / 100

  4. Financing Capital-Intensive Deep Tech - Partech's Simone Riva

    Deep Tech Germany · 2026-06-11

    74 / 100

    …That means automatically that you need to have a customer acquisition cost that is lower than your contribution margin.…

  5. When European Fintechs Should Raise Venture Capital - S. Riva

    FinTech Germany · 2026-06-11

    74 / 100

    …That means automatically that you need to have a customer acquisition cost that is lower than your contribution margin.…

  6. EP63: Overcoming growth stalls

    In Demand · 2026-05-05

    73 / 100

  7. How a Solo Dev Hit 10K MRR With a Referral Program

    The Indie Hacker Podcast with Fexingo · 2026-06-24

    63 / 100

    …Lucas: Mia calculated that her customer acquisition cost through referrals was about 12 dollars - compared to 45 dollars through search ads.…

  8. 260. Grand Opening Rush… Then Leads Drop: How Franchisees Fix Marketing & ROI (Matt Ross)

    Ask April Porter Podcast · 2026-06-29

    61 / 100

  9. How To Maximise Your Business Value With Financial Projections

    B2B Growth Think Tank · 2022-02-17

    59 / 100

  10. Enhancing Sales Velocity with Relationship Intelligence: Smallworld CEO David Rush Shares Insights

    Growing Tech Fast · 2024-05-30

    58 / 100

    …And so when you look at customer acquisition costs and the investment made in these teams, there's typically about an 18-month payback period.…

  11. Turning New Accounts Into Primary Relationships on Day 1

    Banking Transformed with Jim Marous · 2026-07-01

    55 / 100

  12. The 80/20 Growth Strategy: How to Find Your Most Valuable Customers

    SaaS Stories · 2026-04-27

    53 / 100

    …So you actually create the criteria from the the business goals, put them into metrics, industry standard metrics, and look, SaaS companies do that well, right? SAS companies have got customer acquisition cost, um, customer lifetime value, customer profit, you name it, they have got metrics.…

  13. How Dollar Shave Club Disrupted Razors With a Subscription Model

    Business Models Explained with Fexingo · 2026-06-21

  14. 484: Scaling with Systems and Science

    The NO BULL$H!# Marketing Podcast · 2022-10-27

  15. How a Solo Dev Hit 10K MRR With a Product That Sells Through Ads on Facebook

    The Indie Hacker Podcast with Fexingo · 2026-07-11

  16. Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot

    SaaS Backwards · 2025-06-13