Marketing Analytics with Fexingo · 2026-09-07 · 9 min
Most marketing teams optimize for clicks while ignoring the physical world. We examine how brick-and-mortar retailers like Home Depot and Best Buy use unique purchase codes to close the loop between digital ads and in-store purchases. The episode breaks down why last-click attribution fails when customers research online but buy offline, and how brands can measure true return on ad spend by tracking foot traffic and point-of-sale data. This is about connecting the dots between your screen and the store shelf. #MarketingAnalytics #OfflineConversionTracking #DigitalAdvertising #RetailMedia #HomeDepot #BestBuy #StoreTraffic #ROAS #LastClickAttribution #OmnichannelMarketing #PointOfSale #PurchaseCodes #FootfallMetrics #CustomerJourney #DataIntegration #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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