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Marketing mix modeling

A guide to the best B2B podcast coverage of Marketing mix modeling - the shows and 5 episodes that go deepest, ranked by substance, not downloads.

Best shows on Marketing mix modeling

Best episodes on Marketing mix modeling

  1. How Incrementality Reveals True Marketing Impact

    Marketing Analytics with Fexingo · 2026-07-03

    90 / 100

    …Also, you can combine incrementality with marketing mix modeling to get both the causal short-term and the modeled long-term.…

  2. Whalar's Alex North talks measurement and evaluation

    The Influencer Marketing Lab · 2024-02-26

    77 / 100

    …And this is an area that we're thinking a lot about, uh, at Whaler M, I'm talking to a lot of clients about techniques such as marketing mix modeling, uh, which clients have been using for decades to get to this kind of understanding, understanding and apply it correctly and accurately to creative marketing.…

  3. EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn

    Always Be Testing · 2026-07-01

    74 / 100

    …But are you headed down a path of marketing mix modeling MMM?…

  4. #233: Attribution in B2B - Why It's Broken (And How To Fix It)

    The B2B Playbook · 2026-06-11

    52 / 100

    …So marketing mix modeling, uh, that really is looking at, you know, channels beyond just those that you readily have data for.…

  5. How CMOs Use Marketing Mix Modeling to Reclaim Attribution

    The CMO Podcast with Fexingo · 2026-07-25