78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

Episode notes

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention. But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business? In this podcast, Wes Bush , CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies. They cover; What is product-led growth? Why companies adopt a strategy like this Is product-led growth right for your business? Where to start when adopting a product-led growth strategy How you should structure your marketing team to support this Metrics to track Pitfalls and how to avoid them And so much more... Market Mentors is

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