The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Product/Knowledgebase Ninjas
Knowledgebase Ninjas artwork

Your User Is Already Angry: A Chat with James Beach

Knowledgebase Ninjas · 2026-08-27 · 17 min

0:00--:--

Topics in this episode

StorytellingTechnical writingknowledge baseDocumentationnarrative thinking

Episode notes

In this episode of the Knowledge Base Ninjas podcast, Gowri Ramkumar speaks with James Beach about how he approaches technical writing from a reader's perspective. James builds a persona for the target user before writing a single word, often testing the product himself through their eyes. Documentation, for him, is written for someone who's already frustrated and just wants a quick answer. He explains how storytelling and narrative thinking quietly shape the way he structures troubleshooting guides and walkthroughs. Getting something wrong is treated as discovery, not failure, and that mindset shapes how his teams grow. James also walks through how he'd approach documenting a completely unfamiliar product for users he's never met, by building a persona and picking a specific use case he can personally relate to. Thank you for tuning in! In the meantime, if you're ready to explore Document360, a knowledge base platform that can help your customers and teams get instant answers, we’d love to invite you to try it first-hand. Simply use this link - to start your free trial.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • B2B Storytelling: Michael Brenner on Empathy-Driven ContentBeyond B2B Marketing · on Storytelling83 / 100
  • Why finding human truths and brand mythology wins customers | Alan Roll, DeelStraight To Voicemail · on Storytelling72 / 100
  • AI As Your Writing PartnerThe Future of Work · on Technical writing64 / 100
  • Humour in B2B Marketing?B2B Marketing Pint · on Storytelling64 / 100
  • The Curious Leader's Edge in Uncertainty: Scott ShigeokaCreative Confidence Podcast · on Storytelling57 / 100
  • Top 10 Customer Support Triage and Resolution AgentsAgentic AI at Work: The Future of Workflow Automation · on knowledge base57 / 100

More from Knowledgebase Ninjas

All episodes →
  • Writing Clearly in the Age of AI: Lessons from Stripe’s Ryan Young65 / 100
  • From Python to Technical Writing: A Cloud-Native Documentation Journey with Michael Uzukwu62 / 100
  • Will AI Replace Technical Writers? The Future of Docs with Steev Kundukulangara75 / 100
  • Technical Writing Leadership in the Age of AI - with Ramesh Aiyyangar, TechWritePro59 / 100
  • From Developer to Tech Writer: How AI, Empathy & Localization Shape Modern Documentation51 / 100
Explore the best B2B Product podcasts →
All Knowledgebase Ninjas episodes →