#09 - What it takes to build a modern logistics business

Speaker A: I think everyone I speak to, no one sets out, uh, get into logistics.

Speaker B: I kind of just tripped my way into the logistics space.

Speaker A: It's obviously a pretty volatile time, I

Speaker B: would say at the moment. Came out of high school, got an interior design degree and then immediately entered the logistics. It's kind of almost like playing a guessing game. People have no idea that it's a trillion dollar industry. Today we had a shipment, it was one pick, three drops. And I'm not even exaggerating, each of the boxes were like this big, big. And they could have gone ltl, but we had to book a full truck to literally transport these three little boxes.

Speaker A: Thanks Hannah, for coming on to the forward thinking podcast. Really appreciate you taking the time and, and I know you busy schedule, so thanks for jumping on.

Speaker B: Absolutely, thanks for having me.

Speaker A: Um, I thought we could just start with a bit of an overview on you and your background and sort of how you came to be in the position that, that you're in. So if you wouldn't mind, I guess giving us a bit of a high level overview, that would be awesome.

Speaker B: Yeah, so high level, um, I kind of just tripped my way into the logistics space, came outta high school, got an interior design degree and then immediately entered the logistics field. So it's funny how that happens. Um, my brother used to drive trucks, so I got a really good, um, indication on what it really takes to run your own authority, what the drivers go through on a daily basis. It helped me kind of strategically plan exactly what it is that I wanted to build in this industry. And um, we decided to become a broker about 10 years ago and been doing it ever since and couldn't have asked for anything better.

Speaker A: Nice. That's really good. I think everyone I speak to, everyone falls into it. Like no one sets out, you know, from high school or university going, okay, I'm going to definitely get into logistics or get into freight. It's just one of those things where people fall in and then, yeah, a lot of people fall in love and then they end up, uh, doing really well. So is it, is it, do you think that like, because your brother, you said you used to drive trucks. Is that, was there any kind of inkling there or any like, um, I guess, yeah. Was there any thought because he was in that industry that made you want to jump into it or.

Speaker B: Yeah. And you know, he actually invited me to join him. Um, so that's how I got my start and my, you know, base experience. He taught me a lot of great things. We don't work together Anymore, Um, but he is still in the industry on his own side and I'm on my own side. So it's kind of a family business, but separate. Uh, but yeah, I mean it definitely encouraged me watching him, um, learning from him and then being able to then scale my own business.

Speaker A: Awesome. Um, and your business, one of your business has been Boss lady logistics. Right. Could you just tell us about that and what that business is?

Speaker B: Yeah. So we are a full service freight provider, uh, based in the United States in Chicago. And we can do anything and everything. Um, we specialize in full truckload, um, that's van and heavy haul platform. Um, we do a lot of niche markets. Um, not that I don't love hauling toilet paper, but I've found more success in those markets that need a little bit of extra special care with a commodity m. Whether that's be, you know, drop trailers or um, stringent on time pickup deliveries, um, certain commodities that are fragile things that are expedited. Uh, like I said, the oversized, big old pieces of machinery. So I love the niche market within freight. Um, we also have a sector of the business that is now branching out into three pl E Commerce, distribution and fulfillment. So that is a really exciting step that we've taken over the last two years to help grow and expand the brand and then also expand our services. Um.

Speaker A: Oh, nice. And so, um, are you guys doing the like the international, the 14 side as well as the domestic kind of trucking side and doing everything?

Speaker B: Yeah, so it's a little bit of everything. Cargo ships, airplanes, um, intra. Intra Canada, intra Mexico, um, into the States, imports, exports, anything and everything that needs to be shipped. We can do it for you.

Speaker A: And how are you finding the market? Like, it's obviously a pretty volatile time, I would say.

Speaker B: Yeah, I love that word.

Speaker A: Yeah, yeah, put it to put it nicely. Um, but yeah, how are you finding things over there in the States?

Speaker B: So it is volatile. Um, when we are bidding right now, it's kind of almost like playing a guessing game. And you know, when you're in the industry for this long, you kind of get a feel for, okay, this is how it's going to be in the next seven to 14 days. However, there are things that are out of our control. Um, when Covid hit, it was a big shock to the market and in a way that was never seen before because it was just unprecedented. And now with what's going on in the Middle east and the fuel prices, this is another unprecedented, unforeseen circumstance that we really cannot, um, you know, guesstimate I guess, on what those rates are actually going to look like in a month. And so as far as contracts go, you know, right now we've put a pause on signing any one year contracts because we don't feel confident that our service levels will be able to meet the demand. And that is the highest priority. Right. Is service levels. Um, so rates are insane. Um, we had, I'll give you an example. Today we had a shipment. It was one pick, three drops. And I'm not even exaggerating. Each of the boxes were like this big. And they could have gone ltl, but they couldn't go ltl because they were hazmat. And so they had to go on like a special truck. And there were no box trucks around and we had to book a full truck to literally transport these three little boxes. But because they're so specialized, um, you know, hazardous materials, it was the only option we had. Um, and I think, you know, it ended up being something like $4amile, which is crazy.

Speaker A: Yeah, yeah. Okay. But kind of almost no choice in that situation. It sounds like.

Speaker B: Yeah, yeah, the trucks are just, they're, they're gone. They're just, they're not there anymore.

Speaker A: Yeah. Are you seeing many issues in terms of the capacity, uh, with some of the carriers, like coming through some of those trade lanes or are you kind of. Are your trade lanes a little bit? Um, uh, I guess different from the Middle east in those parts of the world?

Speaker B: Yeah. So the trade lanes are okay. You know, if we need to divert things other ways we can do that or put it on a plane and then put it on a cargo ship. So, you know, logistics is that puzzle. You just figure it out along the way. Um, it does end up costing the customer more money. Absolutely. Which then will also drive up the price for the consumer. Um, which is another concern obviously in America of consumer prices increasing, um, substantially over the next three to six months because of what's going on not only in the freight market, but now in the Middle east that is directly affecting the freight market. We also have a lot of, uh, laws that were just signed, um, in, in the last year that have removed a good amount of carriers from the, the pool and drivers from the pool. I think we have about 165,000 less drivers than we did about a year and a half ago, which is significant, especially in certain markets where, you know, there's not a lot of capacity anyways. It's going to put more constraints on it and you know, it's going to snowball down The Hill. Now, I will say I was reading an article last week about, I think there were a total of 12 bankruptcies in March for like small carriers and three PLs. And that's anywhere from, you know, one truck up to 50 trucks. And so when we think about the ripple effect of that when a carrier goes bankrupt, if they have, you know, let's say $2 million in liabilities, who do they owe that money to? It's probably other carriers.

Speaker A: Yeah.

Speaker B: Or, you know, and so then it's like rippling into those carriers and those carriers are going bankrupt. So I feel like right now the tentacles of the freight market are just reaching into a lot of different areas. And I, you know, it's, it's a roller coaster for sure. And we're, we're, we're riding it this year.

Speaker A: It sounds kind of similar to over here, like the last, especially the last two years, I would say, um, a lot of the domestic transport companies have been hit really, really hard. And obviously now with fuel, um, fuel prices as they are, like I think Australia is, we have to be one of the most expensive places in the world for fuel. Like, it's ridiculous. And you know, you can only pass on so many costs to your customers before they just, you know, shop elsewhere and it can just become a race to the bottom. And we've seen that big time. Like there unfortunately have been some pretty big well known, established companies that have gone under. Uh, you know, companies that have been around for like 50 years, 60 years, uh, really well known. And yes, it's tough times. Right. Um, would you say that in this current market it's, you know, a positive thing that you're kind of diversifying and not just pigeonholed maybe into one particular part of the freight industry?

Speaker B: Absolutely. And you know, that's one of the reasons why we diversified into the three PL fulfillment and distribution space a couple of years ago. I feel like, especially, especially now, um, when we are looking at just Class 8 truck orders and buying a truck, you know, what does it take for an owner, operator to buy a truck? What does it take for a larger company to buy a truck? And right now it's not profitable to own new equipment. Right. Especially with the gas prices. And so when we look at the class 8 truck orders versus how many are actually on the road, drivers are going to choose to just repair their transmission or whatever it, whatever breaks on their truck as opposed to buying a new one. Um, which is also going to affect the freight market because all of the parts that, and the trucks themselves that are made, are shipped on trucks or cargo ships. So it's, it's kind, like I said, the ripple effect is, um, I mean, we could talk about it for hours, for sure.

Speaker A: Yeah, yeah, yeah, no, I know. And just, uh, pivoting a little bit in terms of you and what keeps you busy. I can see that, like, you go to a lot of events and you, you're a guest speaker at a lot of events and, um, things like that. Was that always something that interests you or did you. Is that just kind of. You fell into it naturally as part of your career, kind of diversified and went into other areas?

Speaker B: Yeah, that's a great question. So I have always had a passion for public speaking. Um, I was, you know, the five year old putting on plays for my family in the living room, like every night kind of thing. And then when I was in high school, um, speech and debate team, captain of the speech and debate team, junior senior year. So it's always been a passion to speak. Um, and I really enjoy being on stage and, you know, saying something that resonates a lot with the audience and having everyone just sitting there nodding their heads. Um, I find a lot of empowerment in it. And I love being representation for women in this industry because it is very male dominated. And so if I can be a voice for those who, you know, are, have stage fright or can't do those kind of things, like, I can, like I need to share my talents with the world.

Speaker A: Yeah, that's awesome. And like you say, it is a male dominated environment. Um, um, and I think that's probably in every country. It's, you know, pretty similar across the board. How do you find navigating the industry, um, as a woman and, and, and kind of as a, you know, woman CEO as well?

Speaker B: I, you know, I used to take things so personally when people would mislabel me or judge me or put me in a box. And, and what's funny is I actually had someone when I first met him. Um, you know, I. Pleasantry is high. Um, cut to 10 minutes. 15. 15 minutes into our conversation and he admitted to me, wow, when I first met you, I definitely put you into a box and you do not fit in that box. And, um, you know, that was, that was very nice to hear that, you know, someone recognized that and then admitted it. Um, but that does happen regularly and I know people do that. But as far as I'm concerned, I'm going to be unapologetic about it and it is none of my business what anyone else thinks of Me, it's only by business what I think of myself. So if I'm out there killing it, if people don't want to see that or want to label me in a certain way, that's fine. And you know, I bring it back to the representation. Like I want to be the woman that, you know, a 15 year old sees and says maybe I can join a male dominated field and it's not so scary and we can do it. We just need to believe in ourselves.

Speaker A: Yeah, that's a very good viewpoint to have for sure. And I think the more you, yeah, certainly the more women that, that can come into the industry, the better. And, and broadly speaking, the more people in general as well. Right. And, and trying to tap into that younger generation that's coming through high school and coming through university or college. Um, like are you, are you seeing many pathways or many programs or opportunities trying to tap into that, that younger talent to really educate them on like how great of a career they can have in logistics and freight? Because it's, it's tricky. It's not something that people think about right. When they, when they graduate.

Speaker B: Yeah. I mean people have no idea that it's a trillion dollar industry. And I mean it's a big market share of the world's E commerce. So when we're thinking about it in terms of success, like the sky really is the limit. Um, because there are so many different areas of this industry that you can join. You know, I really would just encourage young people to do their research. I have a good friend who um, teaches freight agent boot camp and he helps to educate and you know, basically teach people how to become a freight broker or freight agent. And so I do see a lot of resources and targets to the younger generation because it isn't a career that you necessarily need a college degree for. Um, it's nice if you have one. Right. But it's not something that is required. It really your business, your, your actual experience in the workforce can be the education that you need to succeed in this field. And, and most of the leaders that I have seen have joined it at a younger age, um, you know, maybe in a different part of the industry and then transferred into kind of what I do on the brokerage side or asset side. And you know, I think that when we're talking about pigeonholing ourselves into, you know, one industry or one part of an industry, that's what I love about freight is that there are so many different avenues and there's a place for everyone.

Speaker A: I agree. And I also think compared to some other industries, it's probably in terms of the job market, I think it's probably going to be less affected by automation and by artificial intelligence than some other industries, as we're kind of seeing at the moment as well. But on that as well, like there are some, I guess, and you've probably seen it from some of the bigger players where there's been a few redundancies and, and, and layoffs and restructures and things like that. Um, you know, sometimes they kind of like to throw out the, you know, the, the word AI and that's the reason for it. But what's your view on that and how that is going to shape the industry over the next few years?

Speaker B: So I view AI as a tool and I know a lot of people are afraid of it or have trouble accepting it, but we need to remember that when the light bulb was invented, people literally thought ghosts were going to come out of it, and so they wouldn't put the light bulb in their home. And now everyone has light bulbs. Right. So just like any type of technology, it's going to take us some time to get used to it, to understand it and to realize that it can be used as a tool. It doesn't need to replace anyone, it can just complement us. You know, if I give my AI agent to one of my employees, they are now able to do the amount of work of three employees because they have the AI assistant helping them with everything. And I think efficiency is the name of the game. Right. We all want the bottom line to look the way that it needs to look. And so I think for companies and then also for employees, AI is just going to be like a calculator or your phone. Like it's going to be, uh, an addition to what you're doing and it's going to help improve your job performance.

Speaker A: Yeah, that's good. All right, cool. So for the people listening, they don't need to be scared of AI, just embrace it and kind of treat it like a tool, as you say.

Speaker B: Absolutely.

Speaker A: Um, and you've mentioned a couple of times freight brokerage. And I think that it's interesting because obviously I'm based here in Australia, so the majority of our listeners are, ah, based here. And it's not, I think that's a bit more of a US term. Like it's not so common over here. But would you mind describing, is freight brokerage the same as freight forwarding? Is it a different part of the wheel? Ah, would you mind describing that for us?

Speaker B: Yeah. So um, it might be interchangeable for you. Um, so brokerage is simply. And we are an asset backed brokerage. So we have assets that we can put freight on. We also have the ability to broker it out to outside carriers.

Speaker A: Okay, yeah. All right. Uh, I think it's just interchangeable then. Freight. Yeah. Freight brokerage, freight forwarding.

Speaker B: Yeah, we, we refer freight forwarding more of international and then brokerage more domestic.

Speaker A: Domestic. Gotcha. Yeah. Now, as well as running Boss lady logistics and speaking and doing everything, you've written a book recently. Did I?

Speaker B: See, yes. I'm super excited. It is called the Leadership Reset. Um, it is an interactive workbook that you can basically click the reset button on your leadership. And I feel like it's for everyone. But it's really geared for, you know, high achievers, people who are looking to elevate their careers, whether they're in a leadership role or whether they're seeking a leadership role. And so it gives you a lot of really good tools on how to transfer from being an operator to being a leader. Because we oftentimes confuse being an operator with being a leader. For example, um, I have an operations officer who runs my day to day of Boss lady. And if I was fully in that operation every single day doing the grunts of that, I would not be able to lead the way that I'm leading and have the meetings with my employees that are very meaningful. Hear them out, hear what's plaguing them, hear what tools they need. Uh, my job in my business is to give my employees the tools to succeed. And if I'm, if I'm acting as an operator, I'm not going to be able to do that because my time is going to be spent. And I think having, um, that mindset of being able to shift is the hardest part because as leaders we definitely feel, you know, a, um, an affinity for what we've built or what we're trying to build. And we baby it and we don't want to let it go. But that's really the only way we can sail our businesses is if we are able to delegate properly and hand off those tasks to someone else, whether it's a person or AI, um, and being able to identify those, I think is the hardest thing because everything's swirling around in our minds all day long. But once you actually like, see it in front of you and write it down and get it on paper, um, and that's what the book does. It asks very pointed questions. Um, you know, things like where am I operating? That can be done by someone else. And a lot of people don't even really think about that. And I think when you write it down and you see like, oh, these are three things that I'm literally doing every single day for an hour that someone else could do. And it will free up an hour of my time. And we don't really realize that until it's in written form and staring up at us.

Speaker A: Yeah, it's. And it sounds like it frees up or gives you some pointers and freeing up time to work on the business instead of in the business and looking at the bigger picture. And you want to be involved in the strategy and the long term kind of goals of the company as well. Right. Um, how did you know? Like, how did you figure out when the right time to start hiring and to start scaling your company was and how early on was that once you started your business?

Speaker B: Yeah, so it was immediately like I knew that I would go, you know, I would go far by myself, but I will go further with someone else. And so there was always at least two to three people with me at any given time. Um, and we did a couple of restructures over the years. Our biggest one was in 2018, um, when we kind of flushed out a lot of the old staff, um, a lot of the old rhetoric that was happening in the industry and in my business. And we hired a couple new people and they helped to completely change the trajectory of the business. Um, and so I think that's another piece to. It is, you know, we have people that work for us and help us, but when is the time to restructure and do those people fit in the restructure?

Speaker A: Yeah, that's. It's important. Right. And trying to get that culture right as you grow and as you scale is, is critical. And that's, that's something that we tell our clients as well. Um, because you can make one or two miscalculated hires and it can really just destroy everything you have.

Speaker B: Non.

Speaker A: Internally. You know, we've all seen that. Um, apart from. So you've got boss lady logistics, you've got your book, your speaking circuit. What else keeps you busy?

Speaker B: Uh, my children. I have three boys. So, you know, it's, um, I like to say I'm not being biased with my company name because I am raising men. Um, and, um, they are the joy of my life. And, um, they are 13, 11 and 7. So they definitely keep me busy. It's very loud in here. I have an affinity for puzzles. Go figure. You know, turn it into A career. Um, I love nature. I love, you know, spending time with my husband, being outside, taking, uh, the dogs for a walk. You know, anything that immerses me into nature and into the environment is wonderful. Um, I also volunteer a lot at my children's school. I'm the, uh, vice chair of the advisory board. So I get to help bring my business skills and my business savvy to the school and help them, you know, create a better place for not just my children, but everyone else who goes to school there. Um, so, yeah, I'm, I'm pretty busy, but it's, it's a fun time.

Speaker A: How do you juggle all of that? Like, do you, do you.

Speaker B: Oh, gosh, yeah. I, I write everything down and I'm going to probably say that five more times. Like, everything is written down. List and list and list. Calendars and calendars and calendars. Um, and, and help people. You know, it takes a village. So, um, anyone and everyone that I can have around me, you know, friends driving a kid to a soccer game because me and my husband have to split and do the other two kids, um, or, you know, et cetera. But, um, I've got a really great network around me that supports me and, and everything that I want to do and we just make it work, you

Speaker A: know, you just make it work. Sounds like you're quite big on delegation and kind of knowing when to delegate certain tasks or outsource certain tasks. And like you say in your business, did that, did that early on. Um, it seems like you're very process orientated. Would that be fair to say as well? Detail.

Speaker B: Yes. Yeah, yeah, absolutely. Super. Type A. Yeah, yeah. Um, the amount of training documents that we have is probably obscene. But I want my employees, if they have literally any question about anything like a system or how to enter something or even just what is my signature in my email need to look like. I want them to have a standard operating procedure for anything that they could need. And you know, we're constantly creating new standard operating procedures. Our book, um, is probably at like, I don't know, maybe a thousand pages at this point. Um, but, you know, using AI, we sort it so my employees can go in there and type whatever, um, type of quick reference guide they need help on, and it'll just pull it right up. So, um, if I can, and like I said, you know, if I can give my employees the tools to succeed, then they will succeed. And that's my job as a leader.

Speaker A: Yeah. Do you have on AI, do you have any like, particular tools that you enjoy using or are you kind of using a combination of different ones or.

Speaker B: Yeah, it's a combination of them. Um, a lot of people don't know that there's automations that you can just set up in Gmail or in Outlook. Um, so I use a lot of automations. Um, if you have a CRM like HubSpot or Salesforce, you can also put automations in there as well. Um, there's a way to build code in uh, Google's, um, Google with attached to a Google sheet so you can have things run from there. I also utilize chat. Um, Claude and I um, really like 11 labs as well.

Speaker A: Okay, 11 labs, I need to check that out.

Speaker B: Yeah, you can be your own AI agent and your own like, you know, anything and everything you need for, for literally anything.

Speaker A: I've been playing the last few weeks. I've been immersing myself in Claude and um, it's just unbelievable like what you can do with it.

Speaker B: I know.

Speaker A: Scary but exciting, I think.

Speaker B: Yeah. Use it. Yeah, use it as a tool. We know that the robots are going to take over. Like we made enough movies about that. Like we know that's going to happen, but you know, the humans are doing it anyways. We might as well just take advantage of the technology while we can.

Speaker A: Yeah, yeah, 100%. Um, and I guess what's next for you and your businesses? And I know you're kind of creating the three pl and the fulfillment side of the, of the company as well, but where do you see things going over the next sort of several years? If you had a crystal ball.

Speaker B: Yeah. So, um, growth scale, Um, I really find a lot of value in employing people. And so the more people that I can employ, the happier I'm going to be. Um, and I know that's scary for a lot of people to run a business and feel like they are responsible for, you know, a lot of people's families and feeding them and everything. But at the end of the day, the way that I see it is me and my employees are all linking arms together and we're either going to make it work or we're not going to make it work. And we're either going to succeed together or we're going to fail together. And at the end of the day, like, that's really all that matters. So I want to provide jobs for people. So whether that's, you know, expanding boss lady into more sectors, um, possibly purchasing assets and being able to do that, expanding, you know, my consulting side, um, I do actually, you know, sneak peek I have another book that's being written right now. So we're going to be in the next year on a book tour and you know, um, kind of pushing that one. It's going to be a little bit more for everyone as opposed to just leaders.

Speaker A: Yeah.

Speaker B: So that's, that's the big one that's on the horizon.

Speaker A: Okay, good. I will have to do this again then once that, once that comes out and talk about that, uh, what would you say, what's the, any one piece of advice that anyone has given you or that you kind of live by on a, on a day to day basis that um, really resonates with you.

Speaker B: Yeah. So one day at a time and it's simple. Um, but you know, when we set our goals, um, one, we want to write them down. Right. And if it's a three month goal, three year goal, 30 year goal, what do I need to do in the next 24 hours to then eventually compound that interest of doing the same thing or whatever it needs to be every 24 hours to then reach my goal for the date that I've set it for? Um, and I think a lot of people, future trip is what I like to say and go into all of the things that could go wrong with an idea or a plan. But when it comes down to it, like what do you need to do in the next 24 hours to make sure that you're going to hit your goals? Whether that's personal, professional, anything. Just look at the next 24. Obviously, you know, look at the future for financial reasons and plan life planning and everything like that. But when it comes to actually acting on it and um, you know, implementing it one day at a time.

Speaker A: Yeah, no, that's really good. And what, what is one bit of or uh, one thing you wish you knew before starting your, your businesses, before kind of going into business, if there was, uh, something that you think could help people that are thinking about it.

Speaker B: Um, so I had fear running my life for a really long time. Um, I was afraid to start my business. I was afraid what people would think. I was afraid to put myself on social media. I was afraid to speak on stages, um, for fear of judgment and fear of, you know, people not liking me or not resonating with me. Um, and I was able to overcome that because I shifted my mindset and I clicked the reset button on my leadership. And I don't want to live in a life where I'm afraid of doing something that I'm passionate about. And so I would encourage people if they have a passion and they have a way to make that passion work in their lives. Go for it. Like, don't let anything stop you because really the only thing stopping you is yourself. And it's probably somehow linked to fear.

Speaker A: Yeah, I love that. And I think that it's like people are just so focused on themselves. But it's really easy, I find, for some people just to have that fear and have that, like, oh, um, gosh, what are people gonna think if I do that or if I post that on LinkedIn? It's like people don't care. They care about themselves. Just go and do what you want to do and just focus on yourself. And I find that that's something that I've sort of shifted as well over the last few years because people get wrapped up in their own world, right? Oh, yeah, we're all kind of busy, but, um, no, I love that. And anything else that's you're kind of juggling or I mean, you've got a lot on your plate. I don't know how you do it, to be honest. Is there anything else that you're kind of juggling, juggling away in the background or is that keeping you busy for now?

Speaker B: You know, everything's keeping me busy. Um, I really love to travel, so I'm hoping that, you know, I'll have those opportunities over the next year. Especially as you know, I'm doing my book tour and um, speaking at places. I love to see new cities, I love to meet new people, I love to have conversations like this. It invigorates me, it helps me grow, you know, I've learned a lot from you just in this conversation. I hope you've learned something from me too. And I really love human connection. And so anything that's going to get me in a room with new people, new faces, you know, new experiences, anything like that is only going to help me.

Speaker A: Yeah, no, I love that. Any travel destinations like on your list that you really want to go to?

Speaker B: Um, well, I have to come to Australia because my sister in law and my niece and her husband, they live there. Um, so yeah, I'm going to have to do an Australian visit when the kids are able to sit on the plane for that long.

Speaker A: Yeah, yeah, that's a long one.

Speaker B: Yeah. Um, but I really would love to, um, see Lebanon. I've never seen Lebanon. My dad was born there and immigrated in the 70s, so that's kind of my big bucket list. One I would really love to see where my family originated.

Speaker A: Nice. I've heard amazing things about Lebanon. That's. Yeah, that's on the list for sure. Very, very good. I really enjoyed the conversation, and it's, you know, very inspiring in terms of what you've built. And I can see that you've got such a drive and such a passion for. For what you do, and lots of different wheels spinning and, you know, no doubt, whatever you do, it's going to be a success. So, um, I really, really appreciate you jumping on and taking the time and, yeah, if there's. If you're happy, we can kind of, uh, wrap it up here if you like.

Speaker B: Awesome. Thanks.

Speaker A: Awesome. Thanks, Anna.