Embracing Only · 2025-09-12 · 9 min
Key moments - from our scoring
Substance score
18 / 100
Five dimensions, 20 points each
Priyanka Lugani discusses her unconventional path to founding two successful businesses - a jewelry fashion line and Alma, a nature-based wellness brand - without completing a university degree. She articulates entrepreneurship as fundamentally rooted in self-expression and freedom of choice, explaining how dropping out of university to pursue her fashion line actually enhanced her flexibility and ability to follow her intuition compared to traditionally educated peers. Lugani emphasizes the critical role of family support in enabling her to take risks and build confidence in her vision, while highlighting how self-study in philosophy, quantum physics, and plant healing has replaced formal education. Her philosophy centers on creating consciousness shifts around health and wellness by reconnecting people with nature and ancient wisdom. BIPOC leaders and aspiring entrepreneurs will find her perspective on redefining success beyond conventional credentials, leveraging intuition over rigid frameworks, and the importance of psychological safety within family and organizational systems particularly relevant to navigating their own non-traditional career trajectories.
Self-expression and freedom of choice are the two core pillars. Lugani emphasizes the importance of believing in your vision and being able to express it, combined with the constant ability to consciously choose your daily actions and direction rather than following a predetermined path.
No, she dropped out of university twice because she felt uninspired by traditional education. She started a fashion line by chance while in university, got orders, and pursued that path instead. She credits self-study in philosophy, history of art, quantum physics, and plant healing, plus learning directly from people in her fields of interest, as her real education.
Her family's emotional and financial support gave her the psychological safety to make mistakes without anxiety, take risks without fear, and build confidence in her vision. Without this support system, she believes she would have been more cautious, anxious about her choices, and less willing to explore unconventional paths.
Three key sources inspire her: a deep calling to create a consciousness shift around health, which is reinforced daily by her own health and others' wellbeing; nature itself, which reconnects her to her soul and natural state; and a fascination with ancient wisdom and knowledge available on earth that she continuously studies and absorbs.
Her self-expression has become much clearer over time. While jewelry design followed a rigid path of seasonal fashion shows and sales targets, Alma allows her to express a deeper intention to create something meaningful for humanity beyond trends, aligned with her intuition to build something that extends beyond herself.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is a 9-minute highlight clip consisting almost entirely of entrepreneurship platitudes - self-expression, following intuition, the importance of support systems - with no novel or non-obvious claims a B2B operator couldn't find on any motivational Instagram account. Filler and vague inspiration dominate every exchange.
self expression is one of the, the core pillars of being an entrepreneur
Nature is everything. We come from nature. We are not separate from nature. We are nature.
The content recycles the most common entrepreneurship narratives - dropout success story, following your inner compass, nature as muse - without any contrarian or first-principles argument. The single mildly interesting moment (the shaman's advice) is still a well-worn sentiment repackaged.
He told me, don't quote others, quote yourself
I was able to really explore and follow my inner compass
The guest is a real practitioner who built two businesses, which gives baseline credibility, but there is no evidence of scale, team size, revenue, or domain expertise beyond vague brand-building; the wellness/jewelry focus has minimal relevance to B2B operators and the guest presents as an early-stage lifestyle entrepreneur rather than a scaled operator.
I started a little fashion line and I got a few orders and just followed like this little path
I'm studying quantum and then I'm reading a book on the meridian points
There are almost no concrete metrics, company names, timelines, or financial figures in the entire episode; the only specifics are that the guest visited Paris and Milan for Fashion Week, and a passing mention of the brand name 'Amaya,' which is not contextualised with any measurable outcome.
I'm going to Paris to Fashion Week four times a year. I'm going to Milan twice a year
I got a few orders
The host asks entirely surface-level questions including 'Where do you draw on for your inspiration?' and 'What is your favorite quote?' - classic PR-interview softballs - with no meaningful follow-ups or pushback; the one slightly probing moment about family financial privilege is immediately let off the hook with a gentle reframe.
Where do you draw on for your inspiration?
Kind of curious as I listen to a lot of things you've shared. I mean, what is your favorite quote?
Computed from the transcript - who did the talking, and the words that came up most.
Episode Highlight: On this episode of the Embracing "Only" podcast, we are featuring one of the most impactful moments from episode 10 with guest Priyanka Lugani. Through intuitive decision-making, self-study, and a deep connection to nature and ancient wisdom, she shares how you can lead with your truth, make peace with mistakes, and reimagine what success looks like on your own terms. Priyanka is a serial entrepreneur and the founder of Alma Deli, a plant-based food brand based in London, which is pushing the boundaries of connecting the ancient wisdoms of the world with food, travel, art, spirit, and science. Today, Priyanka advocates for systemic change across health, education, and food. This episode is just a short snippet that highlights the best and most powerful learning moment from a past episode. You can listen to the full episode (filled with more wisdom) here: Episode 10: Women Leaders on a Mission - Feeding Clean Food to the World . Key Discussion Points: 00:59 Choosing Freedom & Self-Expression: Self-expression and freedom of choice are two of the core pillars of entrepreneurship.
Transcribed and scored by The B2B Podcast Index.
Narrator: Foreign M,
Archita Fritz: this is Archita. Ah. We are introducing impact moments, actionable insights that highlight the best and powerful learning moments and wisdom from M. Our past episodes of incredible guests. In this highlight reel, you'll hear leadership lessons from a combat veteran taking action to be anti racist, mastering workplace negotiations, leveraging your uniqueness for success. We'll take a topic and break it, um, down in a short, snappy episode. So click on the link in the show notes to continue listening to these impact moments with our amazing guests.
Host: The reasons why you chose to be an entrepreneur chose, you know, self expression and freedom.
Priyanka Lugani: M. Yeah, it's, it's.
Priyanka Lugani: I think that self expression is one of the, the core pillars of being an entrepreneur. To believe in the vision and to express it. To believe in your vision and to be able to express it. And freedom, the freedom of choice. We all have that freedom of choice. But as an entrepreneur, you're constantly choosing and you have to consciously. Today I'm waking up, what am I going to do? You have the option and the freedom of saying, I'm m just gonna lie in bed or I'm gonna go get
Priyanka Lugani: up and create this today, you know,
Priyanka Lugani: or transform this today. Then that choice is also expression of self.
Host: Do you see your expression of self having evolved as you've transitioned from jewelry fashion focus to uh, the focus on Alma harnessing the energy in nature to help heal our bodies?
Priyanka Lugani: My expression of self has become so much more clear. When I was doing the jewelry, I always had an intuition to do something beyond just myself. And I think also the freedom of following, uh, your intuition is key to an entrepreneur.
Priyanka Lugani: As a jewelry designer, my path was, okay, I'm going to Paris to Fashion Week four times a year. I'm going to Milan twice a year, you know, and I'm gonna sell this amount. But it was nothing beyond that. And I've always felt to create something beyond, uh, a group of people or for trends.
Host: You told me recently that you never graduated college. How did that come about? And how did that lead you to two successful businesses?
Priyanka Lugani: Yeah, so I was in uni and I was extremely bored. I changed universities twice. And um, I just didn't feel I was like inspired, um, or driven by anything I was hearing in university. So by chance I started like a little fashion line. Yeah, I started a little fashion line and I got a few orders and just followed like this little path that I was on. And then I just dropped out of uni because I didn't, I was very busy, uh, with Amaya, like going to meetings. And it was just very exciting because you're creating a brand, you're selling to shops and you know, otherwise you're sitting in this like, gray room staring at a, uh, blackboard. There was no inspiration, there was no light, there was no nature. Like, I don't want to sound like a dreamer, but just wasn't inspired. And I guess I was lucky enough to sudden support selling.
Priyanka Lugani: And also my parents, not super casual, but also not super strict about it. They were like, okay, it's your journey. And yeah, and I love self study. I do a lot of self studying, so I've studied philosophy, history of, um, art. I'm constantly studying something new. Right now I'm studying quantum and then I'm reading a book on the meridian points and then another one on, um, plants, like healing with plants. So there's a lot in self study and also in exchanging with people, uh, that are actually in that field, you learn so much more.
Host: Have you come up against any, uh, bias because of the fact that you didn't graduate from university at any point in time or, you know, has that worked to your advantage as you've kind of grown and developed your brands?
Priyanka Lugani: I don't think I've ever had like,
Priyanka Lugani: um, any type of negative feedback. I think actually personally, it's made me much more flexible compared to a lot of my friends and family who have graduated from university. I think you come out and you're very good at theory and you have an image of how life should work out and which path to follow. Whereas without this university degree, I was able to really explore and follow my inner compass and. And I've also made plenty of m mistakes. I've made them very happily.
Host: That made me smile. You've made mistakes happily. That's a really great outlook. Priyanka, you've been really fortunate to have the emotional and financial support of your family. In your words, how have they contributed to your success? And if you didn't have their support, would things have had looked differently?
Priyanka Lugani: Yeah, definitely. I think a support system is so important. Yeah. First of all, I wouldn't have been so relaxed about making mistakes.
Priyanka Lugani: Yeah.
Priyanka Lugani: And I wouldn't have had the freedom of taking risks. Um, I think I would have had to be much more careful and perhaps like, I would have had a lot more anxiety about the choices I'm making and where I'm going. It can be very scary. Yeah. This support has been essential because it's also supported my, um, confidence.
Priyanka Lugani: Right.
Priyanka Lugani: In my vision and in what I'm trying to create. So I'm Very, very thankful for that. And also, like, my mother is like, very, very supportive, but my father is very, very critical. So it creates a happy balance.
Host: Where do you draw on for your inspiration?
Priyanka Lugani: I think it's two things. One is like this, this deeper calling to really create something, to create a consciousness shift. This is something I've had for a long time. It's a deep conviction. And I'm reminded of it every day through my own health and through the health of people around me. So I think, yeah, health, my own health and the health of other people. That, uh, is a constant reminder and inspires me to, to work harder and harder every day on this. And the second one is, I think nature. Nature is everything. We come from nature. We are not separate from nature. We are nature. And when you're in it, like when I'm in a forest or I'm by the sea or standing on a mountaintop, I just feel like, wow. And I feel so much closer to my soul, to my natural state. And without it, life wouldn't be. Life wouldn't have this beauty. And the third one would be wisdom. Um, I have this deep fascination to learn, um, and discover and absorb all this beautiful, ancient wisdom that we have on this earth. And that just inspires me further.
Host: Kind of curious as I listen to a lot of things you've shared. I mean, what is your favorite quote?
Priyanka Lugani: My favorite quote, it was funny. When I was coming back to Peru, I was walking with a shaman, El Machu Picchu. He told me, don't quote others, quote yourself. And from that day onward, I stopped, like, quoting other people.
Host: Yeah.
Priyanka Lugani: And it goes back to self expression.
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