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Index/Sales/Demand Revenue
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Mastering Modern Marketing: Aligning Strategies, Overcoming Challenges, and Embracing AI

Demand Revenue · 2024-10-09 · 43 min

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Topics in this episode

CMOAlan GonsenhauserExecutive Advisorhealth IT

Episode notes

In this milestone 100th episode, host Dean Waye engages with seasoned marketing leaders Alan Gonsenhauser, CEO of Demand Revenue and Evan James, CEO of Dream Writer.AI. The conversation delves into the core challenges of modern marketing, from aligning sales and marketing teams to the intricacies of prospecting, content marketing, and product-led growth.

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