76. Guisselle Nunez, Sr Associate VP, University Marketing Communications at SJSU
Curiosity with Kristen · 2026-05-22 · 34 min
Substance score
29 / 100
Five dimensions, 20 points each
What our scoring noted
Our reviewer’s read on each dimension, with quotes from the episode.
Insight Density
A handful of usable frameworks surface (the three-step persona/promise/statement model, the brand assessment survey, the 3-sentences-or-less articulation exercise) but they are buried under extended personal anecdote, host self-disclosure, and repetitive affirmations. The signal-to-noise ratio is poor for a 34-minute episode.
There's three steps that I have you go through. One is uh, building your Persona... there's building your promise... the third activity... how do I speak about myself in a way that is, um, that doesn't mention my title
I encourage everybody to do a little market research on themselves. Meaning before you start doing the exercises, send out a survey with maybe five questions
Originality
The personal branding content is standard fare - three-step frameworks, elevator pitches, authenticity mantras - that circulates widely in career coaching content. The political-spouse angle is a mildly distinctive lens but yields no transferable B2B insight, and the '8-second attention span' is a tired, poorly sourced claim.
your brand changes all the time. You uh, change all the time. So your brand has to change with you
our attention spans have decreased. It's, it's eight seconds. So you only have eight seconds to like interest me in learning more about you
Guest Caliber
Nunez is a genuine practitioner - a sitting CMO in higher education with two books, 20 years of workshop delivery, and real lived experience navigating public-facing communications. However, her domain (higher-ed enrollment marketing and personal branding coaching) is tangential rather than central to B2B operators, and no results at scale are surfaced in the conversation.
I've been at San Jose State for a year as their chief marketing officer. And this is actually what I've been doing for the past decade and a half is marketing for higher education
I started teaching personal branding actually for the University of Phoenix, because I was teaching marketing for them
Specificity & Evidence
The episode contains personal specifics (book written in 2018, six months to complete, two terms equalling eight years as mayor's spouse) but virtually no business metrics, campaign figures, enrollment data, or named organizational outcomes that would let a B2B operator benchmark against anything concrete.
that book took me six months to write. I took Fridays off
That was in 2018. 2018, I want to say
Conversational Craft
The host routinely fires multi-part, rambling questions and then fills the space with her own biography (24 years at Robert Half, her daughter's USC plans, her own podcast history). There is no pushback on any claim, no probing follow-up, and the guest is frequently left to redirect herself toward substance after the question wanders off.
But taking charge of your brand I think also with AI and marketing and was curious how. What your thoughts are on that if you want to say. And then. But and more so for the uh, person that would come to your book. What would you know for either entrepreneurs or business owners or people just trying to advocate for themselves. Right. Uh, my daughter graduating college or and going into her master's to get another job. What uh, any advice or. I know that was a lot, but I just figured I'd throw it all out there
So I'm a. So. So my background curious from uh, taking charge of. Of your Brown. What. What would you recommend for me?
Conversation analysis
Computed from the transcript - who did the talking, and the verbal tics along the way.
Share of words spoken
- Speaker A66%
- Speaker D28%
- Speaker B4%
- Speaker C3%
Filler words
Episode notes
Guisselle Nunez, Chief Marketing and Communications Officer at San Jose State University, helps organizations and individuals communicate their value and achieve success through enduring marketing and personal branding strategies. Guisselle has led multi-million dollar branding and enrollment campaigns and brings a powerful perspective across marketing, communications, and public affairs. She’s a speaker, coach, and author on personal branding and political leadership and has written 2 books: Take Charge of Your Brand and co-authored another one called Life in the Fishbowl. But what makes this conversation so compelling is her personal journey - navigating life in the public eye, reinventing herself after a major life transition, and helping others find the confidence to step into their own voice. In today’s conversation, we go beyond the surface of personal branding. We talk about how to build a brand rooted in authenticity, how to clearly communicate your value beyond your title, and the mindset shifts that help you grow through change. I know you're going to love it!! I sure did!
Full transcript
34 minTranscribed and scored by The B2B Podcast Index.
Speaker A: Foreign.
Speaker B: Welcome to the Curiosity with Kristen podcast. Here you'll hear real conversations with everyday people making a difference, living their purpose, being parents, trying their best, and sharing their knowledge of life experiences, both professionally and personally. You'll also hear from executives about their companies and what cool things they're doing, plus how they're navigating their companies and their people. Forward. Each episode is unique and covers wide ranging topics that give my guests an opportunity to share what they've learned, are learning, and continue to learn. Of course, along with wisdom, hope and some great stories too. I hope it gives you encouragement and strength to learn, grow and and be curious.
Speaker C: Today my guest is Gisele Nunez. She's helped organizations and individuals communicate their value and achieve success through enduring marketing and personal branding strategies. As a Chief Marketing and Communications Officer in higher education, she's led multi million dollar branding and enrollment campaigns and brings a powerful perspective across marketing, communications and public affairs. She's a speaker, coach and author on personal branding and political leadership, has written two books, Take Charge of youf Brand, and co authored another one called Life in the Fishbowl. But what makes this conversation so compelling is their personal journey. Navigating life in the public eye, reinventing yourself after a major life transition, and helping others find their confidence to step into their own voice. In today's conversation, we go beyond the surface of personal branding.
Speaker D: We talk about how to build a
Speaker C: brand rooted in authenticity, how to clearly communicate your value beyond your title, and the mindset shifts that help you grow through change. Enjoy.
Speaker D: So, welcome to Curiosity with Kristen. I have Giselle Nunez here and so excited to talk about, uh, not only your pivots and your life also as a public, uh, married to public figure, then launching your book Life in the Fishbowl, but mostly about where you're at today and um, you know, in the last six years what that's been like
Speaker C: and your book and branding.
Speaker D: So, so welcome. Thank you so much for coming here.
Speaker A: No, thank you, Kristin. It's, uh, very, very kind of you to invite me to chat with you and to get to know each other. So I think there's going to be a part two and a part three, and it doesn't have to be recorded.
Speaker D: One in person. Yes, exactly. Part four, five and six. We'll go from there. So now where are you in the Bay Area? Is it San Jose?
Speaker A: Yeah, I'm in San Jose.
Speaker D: Oh, wonderful. And so you started. I think I saw that you've been a year at San Jose State now.
Speaker A: Yeah, I've been at San Jose State for a year as their chief marketing officer. And this is actually what I've been doing for the past decade and a half is marketing for higher education. So marketing and communications for higher education institutions. So I love it. I love selling education. So that's my, that's my passion.
Speaker D: Stepping back a little bit, when I saw that you graduated, you got master's in marketing communications, something to that?
Speaker A: Yeah, Integrated marketing community.
Speaker D: That's it. Yeah.
Speaker B: I love.
Speaker D: What's the integrated part? Just integrating it all or what is it?
Speaker A: Exactly, Exactly. Because, you know, marketing and communications can work in silos very well. And so the idea, though, is that they shouldn't, because marketing is really the umbrella for communications. Right. Everything you do is selling. It's just a different form of selling. So integrating marketing and communications is a very rare, um, you know, degree. And at that time when I got my master's, it was only at Golden Gate University in San Francisco or Northwestern.
Speaker D: Oh, wow.
Speaker A: Those are the only two places. And there is like a godfather of integrated marketing communications, and he's an. He's a faculty member in Northwestern. Oh, wow.
Speaker D: Oh, that's great. My, My daughter is graduating UC Santa Cruz and she wanted, um, communications. Uh, she, long story short, ended up going to UC Santa Cruz. So she's getting a, um, bachelor's in literature. But she said that's okay because I'm going to get my master's in communication. So she's going to USC next year and getting master's in communication management.
Speaker A: Oh, that's great. That's great. Congratulations to Urban. No, but that's true, because you can, so you can get into community. I mean, you need a good basis for knowing how to write. So, and to comprehend and to do, um, you know, some comprehensive, uh, reading, uh, and synthesis and stuff. So. That's great. That's.
Speaker D: Yeah. They all kind of like sales, marketing, communication and branding. Right. I mean, it all kind of comes together. So I was curious, what made you want to write the book? We'll start there. Take, uh, charge of your brand. Where did that come from?
Speaker A: Well, it's. So as I mentioned to you just a few minutes ago, everything that I share and thus that I write about has to come from a very personal place. And so, and, and, and it, and it's really based on my own experiences. And so and I figure that all of these experiences I've had have been unique, challenging, and I wouldn't trade anything for the world. Uh, but I figured, you know what, there's somebody else that must, must be able to Learn from this. Right. So that they could maybe get a shortcut for whatever their journey was, so whatever their experience is. And so take charge of your brand came out of me trying to figure out how to manage and build my brand. Um, when I was a young professional, having been married young to my former husband, we were 23 years apart, and so he was already very established and he had a very established brand. I was brand new to the community, to my. Prof. I mean, I was, I was still building my profession and I didn't want to just be one, you know, the mayor's wife as an example, although I was very proud of that. And I wanted to be all that I could be so that I could be a, you know, supportive spouse. But I wanted to be more than that.
Speaker C: Right.
Speaker A: I. So I. But I needed to figure out what that was.
Speaker C: Mhm.
Speaker A: So my journey of about a decade of building my brand, understanding how to communicate that really then took me to the point where I wanted to share that with others. And so, uh, I started teaching personal branding actually for the University of Phoenix, because I was teaching marketing for them.
Speaker D: I saw that, uh, you did that for 10 years or so.
Speaker A: I did, I did. And funny enough, I started teaching personal branding because the person they had hired, they decided that that person wouldn't work because they looked on their social media and they realized that they didn't like what they saw on their social media. So ironically, you know, then they were. Then. So then they asked me. I was, I was the runner up. Uh, and then in. Little did I know that that would take me on this journey of realizing that I had been doing this all along. I taught it for a while, but then I went off on my own and built my own curriculum based on my experience and my marketing experience. And so that really became sort of the foundation for the content and the curriculum that I built, which is a workbook with some pre work for workshops. And then. And then, you know, and then, and then that came first, and then the book came afterwards because I realized there wasn't enough time in these workshops to talk about everything. So I wanted to capture some of that in the book.
Speaker D: Did you teach this specific class on.
Speaker A: Yeah. So I started teaching first. I built the curriculum first, and then I wrote the book.
Speaker D: Oh, that's so great.
Speaker A: But the curriculum is very unique.
Speaker D: Uh-huh.
Speaker A: Because. And there's a lot of people that talk about personal branding and teach personal branding, but when I teach it, it's a doing it's not a understanding why it's important. That's sort of like, you come with the understanding that it is important. Now I'm going to show you how you build it and you manage it. So I'm going to give you real tools. I'm going to build your toolbox so that you can understand how to do that and then make it part of your routine. And so. And also understand that personal branding is something that has to be authentic. It's not something superficial. Right. So that's part of the conversation that. That's sort of part of the journey of understanding, uh, from how do I manage it and build it to how do I ensure that it's authentic to me, and then also how do I continue to build my brand confidence? Because speaking about the good things that you do and the good things that you bring are not. Don't necessarily come easy to everybody. So that's part of the practice as well. Right.
Speaker D: And I was going to say, stepping back, when you're a kid, little Giselle, were you confident like this? And where did that come from? And I don't know, where did you grow up around here? Or.
Speaker A: Yeah, you know, that's a really good question, Kristen. So I was born in Nicaragua in, uh, Central America. And my family, we immigrated here when I was eight. When I was eight. So 1982. So after the civil war in Nicaragua. Uh, so, you know, for the. For those that were around in the 80s, if they remember the Iran Contra scandal. Gosh, that was Nicaragua. So.
Speaker D: Oh, wow.
Speaker A: I'm taking people back. Right, we're going back. So two. So two answers to your question. So, number one is, I mean, I've always been an extrovert. I think that my family was always saying to me that I was too loud. Right. Um, and I, I was always chatty, but I wasn't necessarily taught how to promote myself and how to speak about myself. And I think. And, you know, sometimes this is a gender issue, sometimes this is a cultural issue. And I talk about this in the workshop and the book as well, is we're not necessarily taught to go out and promote ourselves or, uh, to let other people know the good things that we're doing. Right. And we weren't taught that because it. Because it felt like bragging. Right. And so, so one of the things that I learned to do and how to do and then I started to teach it is how do you promote without that guilt, but how do you also do it in a way that's reciprocal to the other party? Right. So that it's not just generic, like, hey, look, at me. I'm so great. It's authentic, it's strategic and it's proactive, but it's also genuine. And so. So no, I had to learn how to do that. Yeah. And that's part of understanding how to build your brand confidence.
Speaker B: Mhm.
Speaker D: Absolutely. And then um, when you was it. So it's a class and then that kind of. Once it started to go.
Speaker A: You.
Speaker B: You.
Speaker D: It sounds like you wrote this book not only for people in your class, but just in general. When. When did you finish that book?
Speaker B: It's.
Speaker D: I think I said three years ago.
Speaker A: That was in 2018. 2018, I want to say. Yeah. And that book took me six months to write. I took Fridays off. I knew exactly what I wanted to put into it and it was just boom, boom, boom. Right. So it took me a little bit. So the second book took me a little longer just because we had interviews and things like that with couples that we were interviewing. But yeah, I knew exactly what I wanted to pour into it because I already had been teaching it. Right. I had the curriculum, I had the content. I just needed to now put it into a book.
Speaker D: Yeah, absolutely. For someone like me.
Speaker C: I'm a.
Speaker D: So. So my background curious from uh, taking charge of. Of your Brown. What. What would you recommend for me? And then also just the book I need to get it. I think it would be really interesting to get. And as a recruiter we're sort of taught to be extrovert, make calls, talk and find out question. I mean that's how this whole curiosity with Kristin podcast which I love.
Speaker A: I love the title.
Speaker D: Uh thank you.
Speaker C: I love.
Speaker D: It's just like about being curious and finding out.
Speaker A: Yeah this.
Speaker D: And how does this tie into it. But been with you know my background public accounting. And then I was a recruiter for a very large company, Robert half for 24 years and then I been on my own for six. Um, so I try to promote. I've got my two podcasts. I do a travel and a business. But taking charge of your brand I think also with AI and marketing and was curious how. What your thoughts are on that if you want to say.
Speaker B: And then.
Speaker D: But and more so for the uh, person that would come to your book. What would you know for either entrepreneurs or business owners or people just trying to advocate for themselves. Right. Uh, my daughter graduating college or and going into her master's to get another job. What uh, any advice or. I know that was a lot, but I just figured I'd throw it all out there.
Speaker A: It's okay. Well let's start with the second question, which is, uh, maybe I can uh, answer that question from the perspective of um, what do you, what do you get out of the content that I teach? Right. Or the workshop or the book? As I said, I teach the how of how you own and manage your personal brand. There's three steps that I have you go through. One is uh, building your Persona. So really becoming self aware, like even more self aware of who am I, what are my values, what are my passions, what are, what are my strengths, what are my weaknesses. Right? Of which for the most part we think we know what those answers are. But it's fascinating when I ask you in my workshops to write that down. There's, there's a, uh, there's a cognitive connection now, right? That involves the writing to the processing the writing and then being able to write. It helps you to verbalize that.
Speaker C: Clear?
Speaker A: So then, so there's the building your Persona piece and then there's building your promise. So now professionally, so the Personas you as a person, the building your promise is who am I professionally, what is it that I am building, Bringing to the table, what am I promising professionally? Right. Um, so understanding those two components then lead us to the third activity, which is, which is my key deliverable and what I want people to leave with, which is how do I speak about myself in a way that is, um, that doesn't mention my title, that really just I'm, I'm able to describe in three sentences or less my value, what makes me unique and perhaps why should you care? Right? Three sentences or less. And I talk about this, how important it is because our attention spans have decreased. It's, it's eight seconds. So you only have eight seconds to like interest me in learning more about you. So don't bore me with your title or this long description.
Speaker C: Mhm.
Speaker A: Three sentences or less. What can you tell me that's going to make me more curious to learn more about you? And so, and we don't know how to do that.
Speaker D: Well, yeah, we also taught 7 seconds elevator pitch, right?
Speaker A: Yes, yes, yes, exactly. So, so that's, so that's the big. So that's the big deliverable out of this experience is I have you come out with this personal brand statement which you can use in your about section for LinkedIn. You can use it for anything. You can use it for your resume. When I coach folks for interviews, I always tell them, when you answer the question, who am I and what and why and why do you want this job? Use your Personal brand statement as your sort of your grounding statement and then each sentence can be elaborated on.
Speaker C: Mhm.
Speaker D: Is the book also a workbook too? Or is it both and is it integrated into the book?
Speaker A: So it's like, okay, got is. Although now I'm kind of feeling Kristin, like I need to do a 2.0, uh, version because I, you know, because now I've updated my, my you know, workshop experience a little bit so the book feels a little bit outdated. So but not that it's not good. It's still good. I've just now it's just, you know, continuous learning.
Speaker D: Right. Well and AI and the, the tools that we have are unbelievable. When you took, you wrote this book to today, I mean, wow, it's like changed so much too that I, I, it keeps uh, I mean it's moving fast with all the different p. Are coming into it.
Speaker A: So I, oh my gosh, I, I know. And you know, some folks in the workshops are uh, have used AI to you know, come up with their personal brand statement, which is fine. But I always encourage folks to go through the cognitive process of doing this yourself. Right. And then using AI to perhaps enhance it. Right. You got to figure out what are those keywords I want people to use to describe me? You know, I also do just one last thing for this process of the workshop. There's uh, a personal brand assessment survey and that's part of the workbook. And I encourage everybody to do a little market research on themselves. Meaning before you start doing the exercises, send out a survey with maybe five questions. And those are in the book that you can choose from and ask people, how do you describe me? What are the key words you use? What do you think my strengths are, my weaknesses, so on and so forth. And take that and find themes. M. Because one of two, one of three things is, is, you know, basically going to happen. So number one, it's going to tell you that you're on the right track and people are describing you as you wish. Right. Two is you're uh, you may learn you have new skills that you met, you, you didn't think you had. Like people are saying that you're a great communicator and you're going to be like, oh, I'm a great communicator. I didn't know. Right. Because especially women tend to devalue our skills and our experiences.
Speaker B: Right.
Speaker A: And or three, people are not saying, well, how you are not describing you, how you want them to describe you. So now you know that you got work to do.
Speaker B: Right.
Speaker A: What are you doing? What are you saying that's not congruent with how you want them to be. To do how you want them to perceive you. Absolutely. Uh, so those are, that's why a personal brand assessment survey is also part of the experience.
Speaker D: It seems like it would be fun. I'm actually in my mind thinking I want to do this with my kids. I want to get your workbook, I'm going to read it and then and have them sit down and we'll sit at the dining table and help each other and pro strengths, weaknesses. But you know, especially when you're young, I, I know uh, when I was at my previous company we did do you know you have your reviews right? And you get kind of. So there is some of that. I haven't had that in six years. But I think that's great exercise to be able to like go, oh, that is, I am doing okay. And then like, oh, there's some things I can work on. It's like, you know, having that every six months to a year I think is helpful and especially with, you know, how fast things are, are moving and changing. So I was curious because uh, did you, when you were in the class or um, when you've taught that what's been the biggest thing that you've seen that people that have come out of that or that, you know, you see a reoccurring theme.
Speaker A: That's a great question. And um, so I'm going to center that question too by also saying that um, I am constantly amazed because I've been now teaching this probably 20 years, uh, with again because the curriculum and the workshops came first and then, and, and, and then the book and even though I update the curriculum and uh, what new things I'm bringing to the workshops. Right. And the content is for all ages. So at all levels. I mean most of the time I tend to focus more on the. From young professional to mid to almost retired. But it's all really bite sized information that can begin, that's applicable to all levels of experience. And I'm always amazed Kristen, that I leave these workshops and it still applies. It's the same content, it's the same questions from 20 years.
Speaker B: Right.
Speaker A: And the same answers with some variables. Right. Uh apply the same conversations, the same fears. All of that is still the same thing. And so what makes me really happy and proud is that my content is still relevant and what I'm sharing. Right. The tools for uh, the toolbox are all still relevant. And that just always gets me Excited, because I'm always thinking like, at some point this is going to become, this is, this is just not going to be, you know, this is old. This is going to be old. Never. I've taught workshops for private sector, public sector and you know, and some of these workshops are all ages. I got, I got even some retirees and you know, some of these, you know, workshops and they're able to still get something out of it. So it's fascinating. And um, I think one of the key pieces of this is that people really come out, uh, with, um, you know, two things. One, being able to speak differently about themselves.
Speaker C: Mhm.
Speaker A: More cohesively. Because that's the key. Right. Is that we're not able to really speak cohesively about who we are and what we do and why we're unique and different. Um, and everybody has some uniqueness. So, you know.
Speaker D: Yes.
Speaker A: So we can both be program managers, but there's still something unique that we can pull out and talk about. Being able to come out just gives you more power to just be able to verbalize that to the world. Right. And so that's, that's what I'm, I always find that fascinating, like that the formula still works and I have excitement that is part of that. Like people leave the room excited, like they have a better sense of who they are.
Speaker B: Yeah.
Speaker D: That's incredible. I'm curious for the people that are retired, why have they come? If you can even remember? And I was curious, you know, I don't know if they're on boards or volunteering or something like that.
Speaker A: That's it. Okay, that's it. Yeah. So now they're, now they're rebranding themselves. Right. And so, uh, and so they're now looking to serve on boards and you know, things of that nature. Yeah. Uh, so it's just a matter of how do I, uh. And you know, some of them have used the workshop too for more personal reasons. Now redefining who I am and maybe it is a grandparent that I want to be and that's how I want to, that's how I want to speak about myself.
Speaker D: Right. Um, it's very interesting now that you've got me thinking because doing executive placement and having those conversations, there' people in my circle that could retire, but they don't know how to. They don't know what they're going to do with their time. They feel connected, so connected to their identity as a working professional. They can't separate it. And so they just don't like, you know, there's always kind of that uh, like unwinding and then there's some people I talk to and they're like, nope, not a bit. And they're traveling and having a blast and they've already, they're. Yes, they're on boards and they keep busy and they're doing other things. So um, and then the ages can vary too. I just actually my. One of my clients slash friends, um, you know, I placed him in like 2002 or something, but he and his wife just retired. I have not heard from him, but he did say yes, it's going great. I wanted to talk to him to kind of pick his brain to see ah, what do you think? And to share kind of what he's doing. Um, I think both his kids may, I think one's still in college, one's graduated already. So I think they're empty nesters too. So that kind of, you know, gives you a chance to take charge of your new brand and as it evolves. Right, because your, your brand does evolve over your career or your life.
Speaker A: That's exactly what I tell folks.
Speaker B: Right.
Speaker A: Your brand changes all the time. You uh, change all the time. So your brand has to change with you.
Speaker B: Right.
Speaker A: So it's a matter of how are you, how are you matching up? Uh, both.
Speaker B: Right.
Speaker A: And sometimes we're not. That's not incongruence. Right. And so we're not. The one is behind the other. So you know, one of the slides that I start off with or one of the ideas is I have, you know, Murphy on a slide because I always talk about Murphy. Um, so that's his name, our dog, family dog. Sorry, I'm pointing to Murphy.
Speaker D: Murphy.
Speaker A: Um, so, because I, because, because you know, I always say he's a very smart dog and he manages his brand. Um, but there's a. Yeah, and your dog too. Exactly.
Speaker D: He's a sales puppy. I call him. At times I'm like, oh, wow.
Speaker A: Exactly. So I always say like if you're not managing your brand right, somebody else is going to do it. And so uh, and again I'm, it just still amazes me that this is still new information for folks.
Speaker B: Right.
Speaker A: And, and so which is, which is good for me and my content. But it's um, and there's always, there's always a student out there, right? There's always going to be a student out there for this content. But it's just, it's, it's amazing to me that it's um, we still have, we're still TR we're still grappling with the same issues around how to be able to promote ourselves in a way that's authentic to each of us.
Speaker B: Absolutely.
Speaker D: So I'm curious, uh, also you were wife of the mayor for how long was it, did you say 20 or 20?
Speaker A: Yeah. So we were together 20 years.
Speaker C: Mhm.
Speaker D: And when, how long were you the mayor's wife or how long was he
Speaker A: a mayor or so for two terms.
Speaker D: Uh, that.
Speaker A: So for eight years. Eight years.
Speaker D: Okay, got it.
Speaker A: For eight years. And then.
Speaker D: Yeah.
Speaker A: And then after that you're sort of always the former elected official, so you're always the former political spouse. And so because you're still involved, do
Speaker D: you live in, you don't live in like a mayor's house. You live in your house and he's just doing, he's doing mayor things or goes to that, right?
Speaker A: Yeah, I think for most, I'm going to say probably for most cities, I mean maybe with, you know, so with the exception, I mean I think like New York City has a mayor's house, but most west coast, uh, cities, um, they all live independently and you know, um, and also not everybody's a full time elected official either. So like in the Bay Area, only Oakland, San Francisco and San Jose have full time elected officials. Most, um, other cities are smaller and those are part time elected officials.
Speaker D: Okay. Okay, that makes sense. I was curious being spouse and uh, you know, of someone who's more in the public eye, I guess or so what that was like. And then after what that was like and then being on your own. Right. And what that's like. And then now working in San Jose State, like those are four very different, uh, things. Right. And so you had to evolve, um, for all of those and what, the last 10 years? Yeah, those are some pretty big things. Which is great from taking, you know, you've had to completely change yours and I was curious, um, how, how was it being you know, a spouse of elected official and, and working or not working or you know, or just kind of like it was easy, it was just his job and then you just kind of did stuff extra at night or something like that.
Speaker A: Yeah, um, that's, that's a great question. And I, I've actually, I haven't, I haven't thought about this for a while. Um, because. And you'll find that for some spouses you have a little bit of PTSD when it comes to, especially for the full time, I mean even for the part timers, I mean they still have even the part timers it becomes a full time job for them. Uh, but I think I uh, mean, so speaking from my experience, because it's not all a bed of roses, right? You have, I think as a spouse and what I talk about in the book and the advice I give to the person who wants to run or is in office and the spouse is. You have to decide what roles you're going to play.
Speaker C: Mhm.
Speaker A: Is, is, is the spouse going to be, you know, hands off, you go do your thing, I'll see you at home. Or is a spouse going to be going with them to events or is it going to be, you know, what, what does that look like? Right? Because it's also not date night, going to events. I mean that's work. And those folks are going to be um, and, and so the community is going to want to talk to them.
Speaker B: Right.
Speaker A: And you're not part of that. Like so you have to figure out again, you also have to have some self assurance, some confidence, some to be able to distinguish both worlds. Right. And that's also a temporary, that's a job.
Speaker B: Right.
Speaker A: It's not a life, it's not a lifestyle, it's a job. And so how do you, not only as an elected, but as a spouse, be able to support that concept so that you don't get them confused. Right. Um, because again like, you know, so like you were saying with uh, you know, some of your clients that really merge their identity, you know, with their jobs. People do that as an elected. Right. They, they merge their identities with that and the family does too. And then the problem is, is that you can't, you can't distinguish that once you're done. Mhm.
Speaker D: Yeah.
Speaker A: And so that's why you have people who always want to run for office because they can't, they can't unplug. Um, and you know, and you know, distinguish. Mhm.
Speaker D: Absolutely. And it's, it's also like being an empty nester. Like when your kids.
Speaker A: Exactly.
Speaker D: Or you have kids and then that identity and.
Speaker A: Exactly. It's the same, exactly, exactly the same concept. The only difference is that when you're elected office, you know, you're in the public eye and so you know, you also, the family has to take the punches too. And I think that's what people don't realize is that when, when the elected officials in the paper, they're being thrown the darts. Your family feels that too.
Speaker B: Mhm.
Speaker A: In, in the days of the 2000s, social media wasn't as prevalent. Now you got social media to also contend With, Right. In the old days it was just like front page and the paper didn't like you. But. And this is what I talk about in the book is you don't realize that, that it's not. You're just not talking about the elected official. It affects the whole family. And it's not just the spouse, it's not just the kids, it's the parents, the uncle, the cousin. Right. And when you have challenges, like my former husband did, um, we like, we had family meetings to get everybody to understand what was happening. Right. And be able to talk about it. That was part of the management piece. Right. Of, of um, of that experience. So, so this is why I wanted to write the book. To be able to help people understand. Know what you're getting into. Understand it. So that you can go in there with wide. With, with eyes wide open.
Speaker D: Absolutely. And, and how amazing to write. So why. That's the life in the fishbowl, in case we didn't mention that too. So that's the, the uh, book that you wrote with your, uh, ex husband on living what. What the political life look. Looks like. Living it. Um.
Speaker A: Right. Right. How an elected office.
Speaker D: That's a great Thrive and survive. That's a good one. Exactly. Along with, uh, take charge of your brand as your other book. I know we're highlighting as well, which is unbelievably amazing. Well, I want to respect your time. I know you. I don't know how much time you have. I'm a little free. But I know at 2 o' clock you had, I think, needed to go. So I want to wrap it up just to, uh, respect your time. Is there anything that you would like to share, um, to help someone who's listening to this? And then I'll put all of your, your books, your contact, your LinkedIn in the show notes so that they can, uh, contact you if they had questions or order your book.
Speaker A: Yeah, oh, absolutely. Well, you know, so first of all, thank you, Kristen, for just being interested in this topic and just getting to know each other. This has been, this has been so much fun. It's just. This is definitely. We can talk more about. We can talk about a lot of things, Kristen.
Speaker D: I think, I think so too. This is just the beginning.
Speaker A: Just the beginning. But I think, I think just to, just to uh, you know, so just to end it. If anybody is looking to just, uh, learn how to communicate their value and advocate for themselves just a little bit better than what they're doing, I recommend take charge of your brand. If you're thinking of running for office or you have friends who want to run for office. It's election season next year and they don't. And if you think they don't really quite know what they're getting into quite yet, then life in the fishbowl is for them to really take a peek into the political side of, uh, politics. And it's all really, uh, it's all hands on, very easy reads. Kristin, by the way, probably a two hour read at the most. Which is how we all learn now, right? Just like advice. And if anybody has any questions, LinkedIn, send me a LinkedIn invitation and I'm happy to, uh, chat with you and give you any advice.
Speaker D: Wonderful. And then where can you buy your book? I'm buying the take charge of your
Speaker A: brand and having my kids, uh, on Amazon. So both books are available on Amazon and soon on Audible.
Speaker D: Yes, exactly. Which is exciting. It's going to be a big deal. I love it. Wonderful. Well, thank you so, so much for this. Uh, I really do appreciate your time and thanks for making this happen. I know it's hard sometimes with schedules and, and priorities and things like that, but thanks for making this a priority. I appreciate it.
Speaker A: No, thank you, Kristen for all that you do to, you know, to share these different stories and voices, you know, with the community. So thank you.
Speaker D: Appreciate you. Absolutely. For sure. And we will very be talking soon. For sure.
Speaker A: All right, you got it. Thank you. Bye bye.
Speaker B: Thank you for listening to Curiosity with Kristen. If you enjoyed today's episode, please subscribe and leave us a review. You can find me on LinkedIn @Kristenravel. That's K R I S T E N R E V E L L um, if you'd like to be a guest or have any questions for me, your feedback is essential and helps to improve the show. If you have any suggestions, comments or questions, feel free to email at. Ah KristenHerevelGroup.com that's K R I S T E N at T-H-E R E V E-L-L G-R-O-U-P.com little long but it works.
Speaker D: Thank you so much.
Speaker B: Have a great day and stay curious.
Speaker A: Mhm.
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