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Persona development

A guide to the best B2B podcast coverage of Persona development - the shows and 8 episodes that go deepest, ranked by substance, not downloads.

Persona development transcends marketing departments - it's the foundation for partner selection, product launches, and audience strategy across B2B. This collection explores how to build accurate personas through behavioral intelligence and customer research, while examining real-world applications from partner profiling to university communications and medtech messaging, showing why understanding your specific audience - whether that's ideal partners, product users, or key stakeholders - fundamentally changes how you go to market.

Best shows on Persona development

Best episodes on Persona development

  1. The Creative Testing Gap: Why Most B2B & B2C Lead Gen Campaigns Fail to Scale

    The Revenue Room · 2026-07-09

    80 / 100

  2. Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry

    The Strategic Marketing Show · 2023-05-23

    74 / 100

  3. Claude Code Your Next Launch Like A Vivun PMM

    Product Marketing Adventures · 2026-06-23

    68 / 100

  4. Why Traditional PR Is Now Your AI Secret Weapon with Rebecca Lombardo of Rebecca Lombardo Agency

    The Vacation Rental Show, Hosted by Lynell Gordon · 2026-06-09

    66 / 100

  5. Why Understanding Your Audience Changes Everything for MedComms

    Transforming Medical Communications · 2026-05-12

    53 / 100

  6. The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

    Enterprise Eyeballs: Innovative B2B Marketing Stories

    52 / 100

  7. 76. Guisselle Nunez, Sr Associate VP, University Marketing Communications at SJSU

    Curiosity with Kristen · 2026-05-22

    49 / 100

  8. Behavioral Intelligence: The Art of Customer Research

    Habit Machine: AI Product Management · 2026-06-09

    46 / 100