Consulting Matters
Hosted by Betsy Jordyn
Great consultants don’t just deliver transformation - they live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change.
172 episodes · publishes weekly · latest 2026-06-24
Rank
#631
Substance
52.7
/ 100
Scored 2026-06
Updated monthly
Across the index
#631 of 911
Substance
Top 69%
outscores 31% of the index
Why it scores where it does
Consulting Matters ranks #631 on The B2B Podcast Index with a substance score of 52.7 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and insight density. Kevin McCarthy has 35+ years of traceable practitioner work with published books and a proprietary assessment tool, giving him legitimate domain ownership. However he is primarily a speaker, author, and coach rather than a scaled B2B operator, and the episode surfaces no meaningful proof of client outcomes or enterprise-level impact.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
10.7 / 20A handful of usable frameworks emerge (purpose/vision/mission/values as distinct constructs, the two-word purpose statement, customer confluence), but they are heavily diluted by lengthy personal tangents and motivational platitudes. The insight-per-minute rate is well below what a 54-minute episode should deliver.
“purpose is a matter of the heart. It's answering this question, why do I exist? Vision is in the mind's eye... Missions are the hands and feet and um, it's the day to day activity”
“customer confluence is where high need meets high value”
Originality
10.3 / 20There are a few genuinely distinctive framings - tracing 'passion' etymologically to suffering, the copper wire vs. fiber optic metaphor, and 'purpose-called' vs. 'purpose-driven' - but the broader content recycles well-worn purpose discourse and familiar religious allegory (Moses, Joseph Campbell's hero's journey) that circulates widely in coaching and consulting circles.
“the archaic word is passion means to suffer”
“we are called to our purpose, we are not driven to it”
Guest Caliber
13.0 / 20Kevin McCarthy has 35+ years of traceable practitioner work with published books and a proprietary assessment tool, giving him legitimate domain ownership. However he is primarily a speaker, author, and coach rather than a scaled B2B operator, and the episode surfaces no meaningful proof of client outcomes or enterprise-level impact.
“in the late 80s I went through a really severe business divorce... I then launched another new business as a real estate advisor”
“the work that I've been doing for these now 35 years of helping individuals and organizations be on purpose”
Specificity & Evidence
9.3 / 20The episode is almost entirely abstract and anecdotal - no named client companies, no measurable outcomes, no research data. The only concrete figures are trivial (a $20 assessment price, a monthly call schedule), and illustrative examples are hypothetical rather than drawn from real case studies.
“for the major investment of $20, one can go through the two word purpose tool”
“three to five clients a year and they're probably going to be well off”
Conversational Craft
9.3 / 20The host repeatedly hijacks the conversation with extended personal stories, asks leading questions that seek validation rather than depth, and never once pushes the guest for concrete evidence or client outcomes. The rare probing moment - asking Kevin to apply his own two-word tool to himself - is a highlight but cannot redeem a largely self-referential interview.
“when I was, like, eight, we went to Disney, and my mother was somebody who always made us, uh. She's, like, obsessed with pictures... there's this one perfect picture where there's poo, you know, in the middle”
“I need to ask you though, what your two words were. So I. Because, Because I need to be able to ask you specifically about this. We don't want to talk about me the whole time.”
Standout episodes
- 58
- 55
- 45
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 60 tracked in total.
Frequently asked
- What is Consulting Matters's substance score?
- Consulting Matters scores 52.7 out of 100 for substance and ranks #631 on The B2B Podcast Index. That puts it ahead of 31% of the B2B podcasts we rank and #32 of 50 in Ops. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
- Is Consulting Matters worth listening to?
- Consulting Matters is ranked on The B2B Podcast Index with a substance score of 52.7/100. See the five-dimension breakdown above to judge whether it fits what you're after.
- Who hosts Consulting Matters?
- Consulting Matters is hosted by Betsy Jordyn.
- How often does Consulting Matters publish?
- Consulting Matters publishes weekly, has 172 episodes, released its most recent episode on 2026-06-24.
- Which Consulting Matters episode should I start with?
- Our highest-scoring recent episode is "What it Really Means To Be On-Purpose with Kevin McCarthy (Ep166)" (58/100) - a good place to start.
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