230. CFO Stories | Strategic Growth in Creative Industries – A CFO’s Perspective with Karla Smith

Episode notes

Send us your thoughts In this episode of CFO 4.0 , host Hannah Munro chats with Karla Smith , CFO at Ogilvy UK , about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation. Key topics covered include: Karla’s career journey from audit trainee to CFO How to succeed in senior finance roles with flexible hours and build mutual trust with your organisation. The role of finance in creative industries Building financial literacy across teams through internal training Approaching talent investment and balancing short-term results with long-term value. Tips for new CFOs on strategic planning, effective delegation, and building strong CEO partnerships. Links mentioned: Karla's Linkedin Learn more about Ogilvy Explore other CFO 4.0 Podcast episodes here .