
Hosted by Launch by NTT DATA
Catalyst, Launch by NTT DATA’s podcast hosted by Tammy Soares, puts humans at the heart of transformation. Each week, visionary leaders and changemakers share how creativity, technology and human insight are reshaping business, culture and the future of work.
545 episodes · publishes weekly · latest 2026-06-30 · ~36 min/episode
Rank
#3509
Substance
59.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3509 of 6182
Substance
Top 57%
outscores 43% of the index
Catalyst ranks #3509 on The B2B Podcast Index with a substance score of 59.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Swanback is a genuine large-scale practitioner - co-founder of Accenture Digital, transformation executive at Western Union and TTEC, sitting board director at Willis Towers Watson - which is solid credibility. However, the conversation barely extracts her operational depth; she is now in semi-retirement and the discussion skews toward reflective leadership philosophy rather than hard-won operational specifics.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of genuinely actionable tactics - the 'question of the month' feedback channel, embedding a 'what did we learn / what will we do differently / what do we want to learn next' segment into every team meeting, and attending the digital bank stand-up with no agenda to unblock the team - but the majority of the 36 minutes is consumed by personal reminiscing, generic authenticity talk, and leadership platitudes a thoughtful operator already holds.
“Instead of just having a status meeting with your team...the big part of the conversation is, okay, what do we learn? What do we learn from this client situation? What did we learn from this experiment?”
“What are you using ChatGPT for in your personal life? And how...Do you have any ideas of how we could apply that at work”
The episode recycles well-worn leadership frameworks - authentic leadership, empathetic communication, psychological safety, learning culture - without stress-testing or inverting them. The only moments of genuine counter-intuitiveness are a brief observation about being bored with repeated messaging while audiences are still absorbing it, and the 'thrive inside the questions' framing, which is a tidy repackaging of common uncertainty-leadership advice.
“I was bored with the story. But it was that constant repetition in what we were doing that was super powerful”
“it's not really about having all the answers as a leader. It's about creating an organization team that can thrive inside the questions”
Swanback is a genuine large-scale practitioner - co-founder of Accenture Digital, transformation executive at Western Union and TTEC, sitting board director at Willis Towers Watson - which is solid credibility. However, the conversation barely extracts her operational depth; she is now in semi-retirement and the discussion skews toward reflective leadership philosophy rather than hard-won operational specifics.
“I spent the first 30 years of my career at Accenture...building Accenture Digital”
“we decided we were going to build a digital bank in a year and a half. That was going to be a huge undertaking”
The single most concrete operational moment - attending weekly no-agenda standups during Western Union's 18-month digital bank build to clear blockers - is illustrative but not quantified. There are no metrics, no named outcomes, no dollar figures, and no client references. Most examples are hypothetical ('a CEO that's saying we're going to use AI to reduce our staff by 40%') rather than evidenced.
“we decided we were going to build a digital bank in a year and a half”
“I would sit with the team every week and there was no agenda...there was always something where I'd say, hey guys, how about I clear this hurdle”
The mentor-mentee relationship between host and guest produces warmth but kills any productive tension; there is zero pushback, no challenging of claims, and no follow-up that forces specificity. The host frequently hijacks segments with lengthy personal anecdotes, reducing guest airtime and preventing depth from developing.
“Tell us about you. Who are you? What makes you tick? What, what, what's your origin story?”
“That was one tip. I'm sure you have a list. So what's, what's another one?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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