Cash Machines · 2025-09-18 · 36 min
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt shares his personal playbook for building a SaaS business that sells itself, drawing on key lessons from a recent guest interview. He explains why he's learned to prioritise product-led growth to avoid wasted effort and how to build a business that gets more valuable over time. The episode also breaks down the five-step 'Fame Flywheel' framework, reveals why customer and employee retention are the true foundation of sustainable growth, and exposes the biggest mistake most B2B marketers make with their content.
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