Cash Machines

Packed with tactical, actionable frameworks for B2B podcasting (niche+edge positioning, host speaking ratios, guest ROI strategy, growth tactics) that a marketer could apply, though it's narrowly about one topic and includes some obvious filler.

“Podcast positioning is broken up into two areas... the niche... The second is what we call the edge”

“We want to track the ratio of the host speaking versus a guest. We want it to be between 20 and 30% for the host”

The 'social-first, then email, then podcast' sequencing and the 'top X podcasts lists' SEO tactic are reasonably fresh, but much of the know-like-trust and niche-narrowing advice is standard marketing fare.

“there are many blog articles that list the top X podcasts. I don't think these people know how valuable those rankings are”

“the first thing you should grow is an organic social audience... the podcast is the hardest to grow but will have the biggest impact”

Tom Hunt is a genuine practitioner who built and runs a B2B podcast agency (Fame) for 6+ years with real client outcomes, directly relevant to the topic discussed.

“that's essentially Fame... started in 2019”

“90% of our revenue is just through running podcasts for B2B clients”

Strong concrete detail throughout: revenue splits, host speaking percentages, dollar costs, download benchmarks, named case studies (CFO Weekly, root cause medicine show with 140k downloads).

“it would come out to $3,000 and $5,000 a month”

“eventually over about 9 months we got to 140,000 downloads a month”

The host asks relevant, structured questions and shares her own context, but it's a warm, friendly chat with no real pushback or skeptical probing of the guest's claims.

“So we talked about what people get wrong. What is on the flip side, sort of the top 1%, 5%, 10% of the clients that really get it right?”

“I love that. Now you'll have to rate me at the end or something”