The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Cash Machines
Cash Machines artwork

How to Win Any B2B Contract Using Jose Mourinho's Playbook

Cash Machines · 2025-11-13 · 25 min

0:00--:--

Topics in this episode

Legal TechB2Bonline dispute resolutionodrjose mourinho

Episode notes

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Aditya Shivkumar, Co-founder of Resolve Disputes Online (RDO), about his transition from lawyer to global legal-tech founder. Aditya reveals how the analytical skills honed in litigation became the most valuable asset for their successful B2B pivot into Online Dispute Resolution (ODR). He shares the entrepreneurial mindset that allowed RDO to treat the COVID-19 crisis as a "watershed moment" for growth and securing funding. The conversation culminates with Aditya detailing how he applies Jose Mourinho's strategic 'Catenaccio' philosophy directly to winning high-value B2B contracts.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Guy Rubin - 2026 GTM BenchmarksCloud Radio · on B2B95 / 100
  • 183: Why Trusted Data is the New AI Moat (w/ Rick Kranz @ AI Marketing Automation Lab)Move The Needle · on B2B91 / 100
  • Nerding Out on the Neuroscience Behind Buying Decisions with Bryan LawThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B88 / 100
  • EP1012: The current trends in B2B payments for 2026IBS Intelligence Global FinTech Interviews · on B2B79 / 100
  • MicroConf Tactics: He Built Two Unicorns. Here’s The Only AI Startup He’d Build in 2026MicroConf On Air · on B2B79 / 100
  • Chapter 4: From assumptions to real customer insightUncut B2B Marketing · on B2B75 / 100

More from Cash Machines

All episodes →
  • How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)82 / 100
  • The "OnlyFans" Cash Machine56 / 100
  • The "Flying V Group" Cash Machine77 / 100
  • $4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)74 / 100
  • The "Software Finder" Cash Machine70 / 100
Explore the best B2B Startups & Founders podcasts →
All Cash Machines episodes →