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#3140Build Your Tribe61.0 / 100Get badge
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Build Your Tribe

Hosted by Brock Johnson

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business.

901 episodes · publishes weekly · latest 2026-07-02 · ~29 min/episode

Rank

#3140

Substance

61.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#468 of 991

Best B2B Marketing Podcasts →

Across the index

#3140 of 6183

Substance

Top 51%

outscores 49% of the index

Why it scores where it does

Build Your Tribe ranks #3140 on The B2B Podcast Index with a substance score of 61.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The host names specific tools (ManyChat, Metricool, Poppy AI, Canva, Dropbox, Claude Code, Google Sheets) and provides some concrete operational numbers. What is missing is any outcome data - follower growth, conversion rates, revenue impact - that would allow a listener to calibrate the real business value of these automations.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

14.0 / 20

The episode delivers roughly a dozen concrete workflow ideas for AI-assisted Instagram management, a few of which (ManyChat timing automation, collab Venn diagram) are genuinely novel and actionable. However, significant portions are sponsor reads, throat-clearing, self-promotion, and ideas so generic ('use Claude to organize your files') that they add little value to a savvy operator.

“Claude Cowork does that for me once a week. I tell Cloud Cowork, hey, here are my 7 or 17 or 3 posts in the next 7 days that require a Manychat DM automation to be turned on. Then 15 minutes before the post goes live it will go into Manychat and it will automatically turn on the next post or reel function.”

“I had Claude Cowork create a bunch of carousels for me based off of essentially a Venn diagram of my content and the person who I wanted to collaborate with's content.”

Originality

13.0 / 20

The ManyChat scheduling-window problem and its automated solution is a genuinely original, first-hand operational insight. The collab post Venn diagram idea is also fresh. But the majority of ideas (AI organizes saved posts, AI drafts story polls, AI labels files) are already well-circulated AI-workflow advice, and the 'don't let AI replace you' framing is a common 2025 take.

“the biggest danger for creators in 2026 is not being replaced by AI. It's voluntarily replacing themselves with AI.”

“I had Claude Cowork create a bunch of carousels for me based off of essentially a Venn diagram of my content and the person who I wanted to collaborate with's content.”

Guest Caliber

10.0 / 20

This is a solo episode with no guest; the host is a social media educator and content creator operating at the small-business level. He has real hands-on experience with the tools he describes, but he is not a senior B2B operator and his frame of reference is personal Instagram growth rather than enterprise or even mid-market scale.

“Every single day, at least once a day for the last two or three months, I've gone up to my wife Tay at some point and said I have to tell you what Claude Cowork is doing for me right now.”

“I don't know how to code. I don't know how to do any of this myself. I just went into Claude code and I told it my problem.”

Specificity & Evidence

15.0 / 20

The host names specific tools (ManyChat, Metricool, Poppy AI, Canva, Dropbox, Claude Code, Google Sheets) and provides some concrete operational numbers. What is missing is any outcome data - follower growth, conversion rates, revenue impact - that would allow a listener to calibrate the real business value of these automations.

“I usually have anywhere from 5 to 10 Instagram posts going up every single day”

“I probably only get to about 20% of my messages and comments on Instagram on a daily basis”

Conversational Craft

9.0 / 20

This is an uninterviewed solo monologue; no conversational craft is structurally possible. Within the monologue itself the host is reasonably organised (numbered list, logical flow) but meanders frequently, repeats ideas across adjacent items, and buries practical detail under personal anecdote and sponsor reads.

“And I brought up carousels a few times in this episode because carousels are one of the most slept on ways to grow on Instagram.”

“But if you found today helpful, don't forget to hit that like button. And as always, happy networking There.”

Standout episodes

  • 12 NEW Ways To Use Claude On Your Instagram In 2026 - 903

    2026-07-02

    61

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 12 NEW Ways To Use Claude On Your Instagram In 2026 - 903

    2026-07-02 · 24 min

    61 / 100

Frequently asked

What is Build Your Tribe's substance score?
Build Your Tribe scores 61.0 out of 100 for substance and ranks #3140 on The B2B Podcast Index. That puts it ahead of 49% of the B2B podcasts we rank and #468 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Build Your Tribe worth listening to?
Build Your Tribe is ranked on The B2B Podcast Index with a substance score of 61.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Build Your Tribe?
Build Your Tribe is hosted by Brock Johnson.
How often does Build Your Tribe publish?
Build Your Tribe publishes weekly, has 901 episodes, released its most recent episode on 2026-07-02.
Which Build Your Tribe episode should I start with?
Our highest-scoring recent episode is "12 NEW Ways To Use Claude On Your Instagram In 2026 - 903" (61/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

CanvaGoogle SheetsClaude CodeTikTokDropboxClaude Cowork11 LabsMetricoolInstagram analyticsPopbox AI

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