96 | Why It's Getting Harder to Come Up With Content Ideas

Episode notes

Have you ever sat down to create content only to realize that coming up with what to say takes ten times longer than it used to? In this episode, I share why struggling to create content is rarely an "idea problem" it is a direction problem. We break down why content calendars and templates fail when you lack a ranking criteria, how to treat your content strategy like a courtroom argument, and the three step framework to align every post, podcast, and offer with your core business message.

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