87 | How to Build Organic Reach Without Hustling on Social Media

1 00:00:00,000 --> 00:00:03,120 SPEAKER_00: If social media has been giving you anxiety lately, 2 00:00:03,279 --> 00:00:06,320 you are not alone, and that's actually a very popular thing. 3 00:00:06,639 --> 00:00:09,519 We feel good about hating on social media. 4 00:00:09,679 --> 00:00:13,679 But I don't think that anxiety on social media comes for the 5 00:00:13,679 --> 00:00:14,640 reason that you think. 6 00:00:14,800 --> 00:00:18,480 Yes, it's frustrating to spend hours on a post that gets 7 00:00:18,480 --> 00:00:20,960 ignored or is forgotten in today's. 8 00:00:21,120 --> 00:00:25,519 And yes, it can feel like you're doing everything right and still 9 00:00:25,519 --> 00:00:29,679 not seeing results and feeling like you are speaking to a void. 10 00:00:29,760 --> 00:00:33,280 And I can understand where the idea of hustle comes from. 11 00:00:33,679 --> 00:00:36,320 And I understand why we blame that hustle. 12 00:00:36,399 --> 00:00:38,719 I understand why we blame the algorithm. 13 00:00:38,880 --> 00:00:40,399 I'm not better than that. 14 00:00:40,640 --> 00:00:42,320 I definitely have been there. 15 00:00:42,560 --> 00:00:46,560 But my love, I have realized that hustle, quote unquote, is 16 00:00:46,560 --> 00:00:47,359 not the problem. 17 00:00:47,679 --> 00:00:51,280 The problem is that you are taking every single post too 18 00:00:51,280 --> 00:00:55,920 seriously because we've been fed this idea of quality over 19 00:00:55,920 --> 00:00:56,479 quantity. 20 00:00:56,560 --> 00:01:00,240 And today we are squashing that so we can get over the hustle in 21 00:01:00,240 --> 00:01:01,039 social media. 22 00:01:01,280 --> 00:01:05,120 We are going to talk about what actually builds organic reach 23 00:01:05,120 --> 00:01:06,640 without burning you out. 24 00:01:07,760 --> 00:01:08,879 Hello, my love. 25 00:01:09,040 --> 00:01:11,439 Welcome to Brand Confidence for Creatives. 26 00:01:11,680 --> 00:01:15,040 Are you feeling stuck in a cycle of overthinking, trying to build 27 00:01:15,040 --> 00:01:15,599 your brand? 28 00:01:15,840 --> 00:01:17,760 I'm Eugenia, but you can call me E. 29 00:01:18,079 --> 00:01:21,599 I'm a marketing and brand coach and I spent years stuck in the 30 00:01:21,599 --> 00:01:24,959 cycle of researching, hesitating, and hiding until I 31 00:01:24,959 --> 00:01:27,200 got clear on my voice and my message. 32 00:01:27,439 --> 00:01:30,079 In this podcast, I'll guide you through the strategies you need 33 00:01:30,079 --> 00:01:33,200 to get clear on what you want to say, build a personal brand, and 34 00:01:33,200 --> 00:01:35,359 create consistent magnetic marketing. 35 00:01:35,519 --> 00:01:38,560 If you ever thought, I know I have something to say, I just 36 00:01:38,560 --> 00:01:41,840 don't know how to say it, you are in the right place. 37 00:01:42,000 --> 00:01:44,719 So grab your coffee and let's dive in. 38 00:01:45,519 --> 00:01:49,280 Real quick before we get started, summer is almost here. 39 00:01:49,519 --> 00:01:53,359 Especially here in Miami, we just had a 93 degree day, so in 40 00:01:53,359 --> 00:01:55,920 my mind, we are already in the middle of the summer. 41 00:01:56,000 --> 00:01:59,040 So there's no better time to get clear on your message and your 42 00:01:59,040 --> 00:02:00,239 positioning than now. 43 00:02:00,319 --> 00:02:04,480 Because that way you can prepare for the busiest season that's 44 00:02:04,480 --> 00:02:06,159 literally right around the corner. 45 00:02:06,400 --> 00:02:08,560 So if you've been feeling disconnected about the person 46 00:02:08,560 --> 00:02:11,919 you're talking to, what makes you different, how to actually 47 00:02:11,919 --> 00:02:15,840 communicate in your content in a way that feels like you, you are 48 00:02:15,840 --> 00:02:16,960 going to love this. 49 00:02:17,520 --> 00:02:21,039 You don't have to figure it out alone and you don't have to 50 00:02:21,039 --> 00:02:23,039 figure it out with ChatGPT either. 51 00:02:23,280 --> 00:02:26,159 That's exactly why I created Brand Research. 52 00:02:26,240 --> 00:02:28,639 It is a one-on-one brand coaching session where we're 53 00:02:28,639 --> 00:02:31,919 going to look at the actual problem you solve or who you 54 00:02:31,919 --> 00:02:34,879 solve it and why does it matter to them. 55 00:02:35,199 --> 00:02:37,120 aka What Makes Them Buy. 56 00:02:37,520 --> 00:02:40,400 We are going to name the thing that sets you apart from the 57 00:02:40,400 --> 00:02:42,879 competition so you don't feel like you're struggling in a 58 00:02:42,879 --> 00:02:47,199 saturated market and you really stand out in a basically a 59 00:02:47,199 --> 00:02:48,960 market of one, a category of one. 60 00:02:49,120 --> 00:02:52,080 And we're gonna review strategic changes you can make in your 61 00:02:52,080 --> 00:02:55,520 content to start tracking your ideal clients, your ideal 62 00:02:55,520 --> 00:02:59,919 audiences without having to fake on your personality or do things 63 00:02:59,919 --> 00:03:02,159 that feel like bro marketing stuff. 64 00:03:02,400 --> 00:03:04,960 So book your 60-minute brand coaching session at 65 00:03:04,960 --> 00:03:08,080 Eugeniawo.com forward slash brand. 66 00:03:08,319 --> 00:03:14,240 That's E-U-G-E-N-I-A-W-O-O.com forward slash brand. 67 00:03:14,400 --> 00:03:15,360 See you there. 68 00:03:16,800 --> 00:03:22,319 You know how people say that they hate social media and they 69 00:03:22,319 --> 00:03:24,400 want to treat it not as a performance. 70 00:03:24,639 --> 00:03:27,199 I've never like I understand what they mean, but I've never 71 00:03:27,199 --> 00:03:31,280 fully connected to that statement because I truly love 72 00:03:31,520 --> 00:03:32,319 performing. 73 00:03:32,479 --> 00:03:35,120 I love acting, I've acted for years. 74 00:03:35,280 --> 00:03:39,680 I actually, when I moved to the US from Venezuela, I thought I 75 00:03:39,680 --> 00:03:40,879 was gonna be an actress. 76 00:03:41,039 --> 00:03:42,319 Like that was my thing. 77 00:03:42,479 --> 00:03:43,199 That was it. 78 00:03:43,360 --> 00:03:46,479 So to me, performing is not a dirty word. 79 00:03:46,879 --> 00:03:50,400 And let me tell you a story about performance. 80 00:03:50,800 --> 00:03:55,439 After years of not acting, so I want to say like six years, I 81 00:03:55,439 --> 00:03:58,479 went back to acting school when I was living in Charlotte, North 82 00:03:58,479 --> 00:03:59,280 Carolina. 83 00:03:59,599 --> 00:04:05,360 And my class was incredible, and they had a very unique 84 00:04:05,680 --> 00:04:09,360 methodology where we were putting scene work, putting a 85 00:04:09,360 --> 00:04:12,240 new scene that we were presenting to the class every 86 00:04:12,240 --> 00:04:12,960 single week. 87 00:04:13,120 --> 00:04:16,879 And in addition, most weeks we were giving some type of 88 00:04:16,879 --> 00:04:21,680 material that we had to memorize in class in 20 minutes and then 89 00:04:21,680 --> 00:04:22,959 record an audition. 90 00:04:23,040 --> 00:04:26,399 And the goal was to get us comfortable with the process of 91 00:04:26,399 --> 00:04:30,800 putting up scene work and learning something fast and 92 00:04:30,800 --> 00:04:34,800 getting into character fast and auditioning and then moving on 93 00:04:34,800 --> 00:04:39,040 to the next thing without never ever ever dropping quality, also 94 00:04:39,199 --> 00:04:42,240 getting to know ourselves, our own internal processes. 95 00:04:42,560 --> 00:04:45,279 We were doing a lot of scene work. 96 00:04:45,439 --> 00:04:47,199 We were doing a lot of work. 97 00:04:47,439 --> 00:04:53,519 So I never I've never seen that doing too much is a bad thing. 98 00:04:53,680 --> 00:04:58,319 I actually think in the context of acting, in the context of 99 00:04:58,319 --> 00:05:02,399 putting yourself on a stage and using your voice to communicate 100 00:05:02,399 --> 00:05:06,160 a message, learning and having reps and learning your voice and 101 00:05:06,160 --> 00:05:08,800 learning your processes and learning your practice, that's 102 00:05:08,800 --> 00:05:10,720 actually a good thing. 103 00:05:10,959 --> 00:05:15,519 So imagine my surprise when I started seeing everywhere this 104 00:05:15,519 --> 00:05:20,399 whole thing of like, oh, social media is so toxic, social media 105 00:05:20,399 --> 00:05:23,040 is like so stressful, it's a hustle. 106 00:05:23,120 --> 00:05:24,959 And I bought into that idea for years. 107 00:05:25,120 --> 00:05:28,000 I actually wanted nothing to do with social media for a little 108 00:05:28,000 --> 00:05:28,639 while. 109 00:05:28,879 --> 00:05:32,399 And then I started thinking of social media the way I was 110 00:05:32,399 --> 00:05:34,800 thinking about my acting class. 111 00:05:35,360 --> 00:05:40,240 We're actually doing too much, and that many repetitions are 112 00:05:40,240 --> 00:05:44,160 actually good in becoming a better performer. 113 00:05:44,319 --> 00:05:47,120 And at the end of the day, say whatever you want, but social 114 00:05:47,120 --> 00:05:49,439 media it is putting up a performance. 115 00:05:49,600 --> 00:05:52,879 We are practicing a message and getting comfortable with it. 116 00:05:53,120 --> 00:05:58,000 So the reason I've realized of this feeling of hustle is not 117 00:05:58,000 --> 00:06:02,879 necessarily the amount of work we're doing, it is why we're 118 00:06:02,879 --> 00:06:03,439 doing it. 119 00:06:03,680 --> 00:06:09,439 And I think this idea of quality over quantity, while it came 120 00:06:09,439 --> 00:06:13,600 from a good place of hey, like don't focus on creating two 121 00:06:13,920 --> 00:06:17,439 million posts, like make sure you post less, but make sure the 122 00:06:17,439 --> 00:06:18,720 posts that you create are good. 123 00:06:18,879 --> 00:06:22,399 But as with everything, we take things too far, and now we're at 124 00:06:22,399 --> 00:06:28,560 a place where we try to make every single post this word of 125 00:06:28,560 --> 00:06:32,560 art, and then we put it out there and no one likes it, no 126 00:06:32,560 --> 00:06:37,519 one listens, no one engages, and it's forgotten in two days. 127 00:06:37,680 --> 00:06:41,120 So we're just here, like, man, why am I wasting so much time on 128 00:06:41,120 --> 00:06:41,600 social media? 129 00:06:41,759 --> 00:06:45,360 It creates this idea of social media is a waste of time, and 130 00:06:45,360 --> 00:06:50,399 there's nothing further from the truth, and and and I want to 131 00:06:50,399 --> 00:06:54,800 explore exactly how to shift your mindset and what to 132 00:06:54,800 --> 00:06:58,959 practically do so that you don't feel this like burning out and 133 00:06:58,959 --> 00:07:00,240 this hustle approach. 134 00:07:00,399 --> 00:07:02,959 But it's more like, hey, social media is a window. 135 00:07:03,120 --> 00:07:06,800 Social media is a free window where I can share my ideas, my 136 00:07:06,800 --> 00:07:11,199 thoughts, my work, like even my family life, like I can connect 137 00:07:11,199 --> 00:07:13,839 with people and I don't have to pay for anything. 138 00:07:14,000 --> 00:07:16,720 Like, that's unique in the history of humanity. 139 00:07:16,959 --> 00:07:22,000 So let's use that window as what it is: an opportunity, a 140 00:07:22,000 --> 00:07:27,439 platform, and instead of seeing it as this pressure point that's 141 00:07:27,439 --> 00:07:30,160 threatening to make us lose our sanity. 142 00:07:30,399 --> 00:07:33,839 First, we need to understand where hustle comes from. 143 00:07:34,240 --> 00:07:37,600 And I don't think that hustle comes from ambition. 144 00:07:37,759 --> 00:07:41,839 Maybe it does for some people, but I think for you who are 145 00:07:41,839 --> 00:07:44,240 listening, I don't think it comes from ambition. 146 00:07:44,319 --> 00:07:46,160 I think hustle comes from pressure. 147 00:07:46,319 --> 00:07:49,040 Specifically, the pressure when it comes to social media, the 148 00:07:49,040 --> 00:07:53,120 pressure that every single post has to work, that every single 149 00:07:53,120 --> 00:07:54,639 post has to perform. 150 00:07:54,879 --> 00:07:59,120 Because since we are doing less posts, we are posting less, we 151 00:07:59,120 --> 00:08:04,639 are increasing the quality, then in theory, that should work with 152 00:08:05,199 --> 00:08:08,319 the people that are seeing it because we are spending more 153 00:08:08,319 --> 00:08:09,120 time with it, right? 154 00:08:09,199 --> 00:08:12,480 So it's better, therefore, to perform better. 155 00:08:12,959 --> 00:08:17,279 Every post, in theory, we have like this expectation that every 156 00:08:17,279 --> 00:08:21,600 post has to, in a way, justify the time you spent on it, that 157 00:08:21,600 --> 00:08:23,519 it has to either convert, do something. 158 00:08:23,680 --> 00:08:28,000 We have many of us, and many of you have these goals proposed, 159 00:08:28,079 --> 00:08:32,320 like, okay, this goal, this post is meant to attract, this post 160 00:08:32,399 --> 00:08:35,279 is meant to nurture, this post is meant to convert. 161 00:08:35,360 --> 00:08:37,600 And yes, that's a very helpful framework. 162 00:08:37,679 --> 00:08:40,639 I think it's amazing because it helps us think, make sure that 163 00:08:40,639 --> 00:08:42,080 our content is very balanced. 164 00:08:42,159 --> 00:08:44,320 But in reality, it doesn't work that way. 165 00:08:44,480 --> 00:08:48,159 It's no one is like analyzing every single post and moving 166 00:08:48,159 --> 00:08:53,360 down a perfectly vertical lined uh funnel anymore. 167 00:08:53,679 --> 00:08:58,799 And that perspective really creates a lot of pressure, and 168 00:08:59,039 --> 00:09:02,639 it comes from treating every single post like it's a final 169 00:09:02,639 --> 00:09:06,000 exam that you either you pass it or you don't. 170 00:09:06,159 --> 00:09:07,759 So, of course, you overthink it. 171 00:09:07,840 --> 00:09:12,639 If every single post has so much weight and importance, like this 172 00:09:12,639 --> 00:09:16,159 is the post that's meant to attract people, like it has to 173 00:09:16,159 --> 00:09:19,840 be attractive and it has to be like incredible, or oh no man, 174 00:09:19,919 --> 00:09:23,679 this is the post that's helping really nurture someone. 175 00:09:23,759 --> 00:09:27,759 So I really have to land that emotional hook so it really, 176 00:09:27,840 --> 00:09:30,720 really connects with someone, or this is the post where I'm 177 00:09:30,720 --> 00:09:32,559 selling, so it has to be the best. 178 00:09:32,720 --> 00:09:36,879 Like it feels like it's so final, so we overthink it, we 179 00:09:36,879 --> 00:09:40,080 spend hours on it, and we feel drained after posting, 180 00:09:40,159 --> 00:09:42,159 regardless of the results, because sometimes we just get 181 00:09:42,159 --> 00:09:45,440 likes and it's like, oh my gosh, all this work for likes. 182 00:09:45,759 --> 00:09:49,200 And the reason is that it doesn't feel like just content, 183 00:09:49,440 --> 00:09:54,559 it really ultimately, if you think about it, it feels like a 184 00:09:54,559 --> 00:09:58,799 reflection of your value, of your skills, of your 185 00:09:59,120 --> 00:10:04,000 proficiency, but content specifically on social media, 186 00:10:04,399 --> 00:10:08,159 it's not meant to work like that, at least not anymore. 187 00:10:08,480 --> 00:10:13,440 I especially in the age of AI, like it doesn't work like that 188 00:10:13,440 --> 00:10:13,840 anymore. 189 00:10:14,879 --> 00:10:17,919 No one grows because of one perfect post. 190 00:10:18,320 --> 00:10:21,840 They grow because of volume, they grow because of repetition, 191 00:10:22,000 --> 00:10:24,159 and they grow based on feedback. 192 00:10:24,480 --> 00:10:28,240 And that is where most advice that I hear gets it wrong. 193 00:10:28,399 --> 00:10:31,759 Because that advice, probably someone came up with it when and 194 00:10:31,759 --> 00:10:34,720 a time when it worked, and then someone took their course and 195 00:10:34,720 --> 00:10:35,840 then they ran with it. 196 00:10:36,000 --> 00:10:37,840 That is my guess, at least. 197 00:10:38,080 --> 00:10:40,879 But they say the whole thing of like focus on quality over 198 00:10:40,879 --> 00:10:45,919 quantity, and while that sounds good, it is exactly what creates 199 00:10:45,919 --> 00:10:47,279 this pressure in the first place. 200 00:10:47,440 --> 00:10:54,480 So let's be very um emotionless, not emotionless, but like let's 201 00:10:54,480 --> 00:11:00,240 just look with curiosity as an explorer coming to a new land, 202 00:11:00,320 --> 00:11:00,559 right? 203 00:11:00,799 --> 00:11:05,200 So the truth about organic reach on social media today is that it 204 00:11:05,200 --> 00:11:07,440 comes with volume. 205 00:11:08,000 --> 00:11:12,960 When you only post three times a week, every post is gonna carry 206 00:11:12,960 --> 00:11:13,759 pressure. 207 00:11:14,000 --> 00:11:17,919 When you post more often, no single post defines you. 208 00:11:18,240 --> 00:11:22,960 You don't expect one single post to make everything different 209 00:11:22,960 --> 00:11:23,519 about your business. 210 00:11:23,679 --> 00:11:26,960 And I did a whole episode on this concept of more is more and 211 00:11:26,960 --> 00:11:29,039 volume, and I'm gonna link it in the show notes. 212 00:11:29,279 --> 00:11:33,759 But basically, it is this idea of we need to put in the reps on 213 00:11:33,759 --> 00:11:37,039 social media to have more chances of reaching the right 214 00:11:37,039 --> 00:11:37,279 people. 215 00:11:37,519 --> 00:11:40,320 And I know many experts love telling you that it's all about 216 00:11:40,320 --> 00:11:43,759 quality over quantity, and again, to some extent it is 217 00:11:43,759 --> 00:11:47,279 true, but knowing what I know, it would be irresponsible of me 218 00:11:47,279 --> 00:11:50,159 to tell you that just creating a few posts per week that are very 219 00:11:50,159 --> 00:11:53,200 valuable and amazing, you are going to naturally attract your 220 00:11:53,679 --> 00:11:54,720 dream clients. 221 00:11:55,120 --> 00:12:00,080 That advice is what creates this mindset of perfectionism that 222 00:12:00,080 --> 00:12:01,360 leads us to hustle. 223 00:12:01,519 --> 00:12:04,480 This is a mindset of taking yourself too seriously on social 224 00:12:04,480 --> 00:12:05,919 media, and this is why. 225 00:12:06,080 --> 00:12:09,120 And this mindset takes you to put all of your eggs in one 226 00:12:09,120 --> 00:12:12,240 basket because if you only have three posts a week and you are 227 00:12:12,240 --> 00:12:15,759 optimizing for quality, then everything about that post needs 228 00:12:15,759 --> 00:12:17,120 to be of the highest quality. 229 00:12:17,200 --> 00:12:21,279 It has to have amazing visuals, design, the best copy, editing, 230 00:12:21,360 --> 00:12:22,399 the best caption. 231 00:12:22,720 --> 00:12:28,639 And if one single post flops, that's like 40% of your weekly 232 00:12:28,639 --> 00:12:29,120 output. 233 00:12:29,279 --> 00:12:31,919 Of course, you're going to feel like all of your hard effort was 234 00:12:31,919 --> 00:12:32,720 for nothing. 235 00:12:33,039 --> 00:12:35,120 Instead, I want you to trust your ideas. 236 00:12:35,279 --> 00:12:38,320 I want you to trust that they are quality enough in and of 237 00:12:38,320 --> 00:12:39,039 themselves. 238 00:12:39,279 --> 00:12:43,360 And what you need is reps to put them out there, to feel 239 00:12:43,360 --> 00:12:45,679 comfortable putting your ideas out there. 240 00:12:46,159 --> 00:12:49,360 And since we're talking about this idea of performance, I want 241 00:12:49,360 --> 00:12:51,919 you to think of yourself like a stand-up comedian. 242 00:12:52,000 --> 00:12:55,360 Because comedians don't just sit at home, they try to write the 243 00:12:55,360 --> 00:12:59,120 perfect joke and they hide and they wait till everything is 244 00:12:59,120 --> 00:13:02,320 perfect, and then one day, when everything is perfect, they go 245 00:13:02,320 --> 00:13:05,279 ahead and present it to an audience. 246 00:13:05,440 --> 00:13:09,039 And that is the thing that makes them, gives them their big 247 00:13:09,039 --> 00:13:11,759 breakthrough when they're gonna end up in Saturday Night Live. 248 00:13:12,080 --> 00:13:16,879 No, they test material constantly, they write a lot 249 00:13:17,039 --> 00:13:22,559 every single day, and some jokes they bump, some jokes get a 250 00:13:22,559 --> 00:13:27,840 laugh, and some become iconic and they build amazing comedy 251 00:13:27,840 --> 00:13:31,360 sets or comedy routines around those jokes. 252 00:13:31,519 --> 00:13:34,720 But that only happened because of the reps, because they wrote 253 00:13:34,720 --> 00:13:38,000 so much, they presented so much that they got comfortable and 254 00:13:38,000 --> 00:13:39,519 they found what worked. 255 00:13:39,840 --> 00:13:42,879 And it didn't happen because they were waiting until they 256 00:13:42,879 --> 00:13:46,399 were ready, until the jokes were perfect, until they really, 257 00:13:46,480 --> 00:13:49,600 really polished the joke, and they were going to be quiet. 258 00:13:49,679 --> 00:13:53,440 And maybe I'll just do some stand-up, maybe like three times 259 00:13:53,440 --> 00:13:57,200 a year, and I'll just test my best materials those times a 260 00:13:57,200 --> 00:13:57,759 week. 261 00:13:58,080 --> 00:14:01,120 You need to get used to hear yourself. 262 00:14:01,200 --> 00:14:05,200 That's such a big part of this idea of putting up that 263 00:14:05,200 --> 00:14:09,679 performance or communicating on social media, like using your 264 00:14:09,679 --> 00:14:14,879 platform as what it is, a platform, which takes me to what 265 00:14:14,879 --> 00:14:16,000 you're gonna do instead. 266 00:14:16,399 --> 00:14:19,919 Now we understand where hustle is coming from, we understand 267 00:14:19,919 --> 00:14:22,399 how organic reach is working today. 268 00:14:22,639 --> 00:14:23,759 So, how do you do this? 269 00:14:23,840 --> 00:14:27,200 Like, how do you implement it in your content and in your social 270 00:14:27,200 --> 00:14:28,399 media process? 271 00:14:29,600 --> 00:14:34,960 The key thing to think of here is focus on the compound effect 272 00:14:34,960 --> 00:14:36,000 of your efforts. 273 00:14:36,159 --> 00:14:39,039 Don't focus on one single piece of content. 274 00:14:39,279 --> 00:14:43,120 That is the lesson I want you to take away from today, because 275 00:14:43,120 --> 00:14:46,000 that's gonna change your whole relationship with social media 276 00:14:46,080 --> 00:14:48,399 and it's going to make you way, way more effective. 277 00:14:48,559 --> 00:14:51,840 You're going to see your account growing way faster. 278 00:14:52,159 --> 00:14:55,519 Of course, you have to have a clear messaging and positioning, 279 00:14:55,600 --> 00:14:58,480 and those are things that literally we can do in run reset 280 00:14:58,480 --> 00:15:00,080 in one session, and then you're good to go. 281 00:15:00,159 --> 00:15:01,600 Like it's not that big deal. 282 00:15:01,759 --> 00:15:05,759 So the compounding effect is this idea that every move you 283 00:15:05,759 --> 00:15:07,919 make is going to build up on the next. 284 00:15:08,159 --> 00:15:11,120 Every piece of content is gonna build up your communication 285 00:15:11,120 --> 00:15:11,519 skill. 286 00:15:11,679 --> 00:15:14,159 Every time you repeat your message from any angle makes you 287 00:15:14,159 --> 00:15:16,240 more creative, makes you more resourceful. 288 00:15:16,480 --> 00:15:19,840 The performance from every post is just feedback. 289 00:15:20,000 --> 00:15:20,639 That's it. 290 00:15:20,799 --> 00:15:24,559 It is information about what resonates so that you can go and 291 00:15:24,559 --> 00:15:26,080 make more of that. 292 00:15:26,799 --> 00:15:31,200 So this means that you are no longer mentally inside of a 293 00:15:31,200 --> 00:15:35,919 hamster wheel of social media and performance and creating so 294 00:15:35,919 --> 00:15:40,320 much quote unquote value and being frustrated and even 295 00:15:40,320 --> 00:15:43,759 resentful from all the things you have to do. 296 00:15:44,080 --> 00:15:48,960 Like, oh, I have to post this, I have to pose this trend, I have 297 00:15:48,960 --> 00:15:53,039 to pose that, I have to pose my kids for reach, I have to pose 298 00:15:53,039 --> 00:15:56,240 my routine to connect, I have to have the perfect production 299 00:15:56,240 --> 00:15:57,840 quality to get reach. 300 00:15:58,320 --> 00:16:02,799 When you think of compounding this idea of volume, you stop 301 00:16:02,799 --> 00:16:05,840 asking, oh, did this post perform? 302 00:16:06,000 --> 00:16:09,279 Did the 40% of my time was worth it this week? 303 00:16:09,600 --> 00:16:13,679 And instead, you start asking, what did this teach me about my 304 00:16:13,679 --> 00:16:14,240 audience? 305 00:16:14,559 --> 00:16:16,320 What was the result of this? 306 00:16:16,480 --> 00:16:18,879 So these are three things specifically that you are going 307 00:16:18,879 --> 00:16:22,159 to do so you can start focusing on the compound of your efforts. 308 00:16:22,399 --> 00:16:26,399 Number one, shift your time frame, and this is huge. 309 00:16:26,559 --> 00:16:28,879 Stop thinking daily, stop thinking in weeks. 310 00:16:29,120 --> 00:16:31,600 Like, oh, I'm gonna post three times a week. 311 00:16:31,919 --> 00:16:35,440 Start thinking in monthly volume because at the end of the day, 312 00:16:35,679 --> 00:16:38,399 platforms give you monthly reports for a reason. 313 00:16:38,559 --> 00:16:42,240 I like to think how many times a month am I going to post? 314 00:16:42,399 --> 00:16:45,360 Of course, if you've been posting four times a week and 315 00:16:45,360 --> 00:16:51,120 then next week you only post one, and then next week you only 316 00:16:51,120 --> 00:16:54,559 post once, that's going to be a little bit of a red flag for the 317 00:16:54,559 --> 00:16:56,000 platform, of course. 318 00:16:56,639 --> 00:17:01,519 But in reality, if you have your mind in saying, okay, I'm gonna 319 00:17:01,519 --> 00:17:07,039 post 20 times this month, that opens up your mind to what types 320 00:17:07,039 --> 00:17:10,960 of things can you do that are easy lift, like literally 321 00:17:11,119 --> 00:17:14,240 speaking to the camera as if you're FaceTiming a friend, that 322 00:17:14,240 --> 00:17:15,039 could be a post. 323 00:17:15,519 --> 00:17:19,200 Like you can go get ready, do your makeup if you want, and 324 00:17:19,200 --> 00:17:25,279 then speak to the camera for 30 minutes with short clips, and 325 00:17:25,279 --> 00:17:27,119 that's a bunch of posts that you can do. 326 00:17:27,279 --> 00:17:29,839 And that takes me to point number two, which is repeat your 327 00:17:29,839 --> 00:17:30,960 ideas on purpose. 328 00:17:31,119 --> 00:17:35,920 Identify your core beliefs or your core POVs and repeat the 329 00:17:35,920 --> 00:17:37,680 same thing from different angles. 330 00:17:37,920 --> 00:17:40,880 Maybe you can say one thing from a point of a metaphor. 331 00:17:41,039 --> 00:17:43,759 Maybe you can say the same thing by picking up on something 332 00:17:43,759 --> 00:17:45,839 that's happening on culture and you can build on. 333 00:17:46,240 --> 00:17:49,599 Maybe you can give your idea in a way that feels very like 334 00:17:49,920 --> 00:17:52,319 tutorial or educational. 335 00:17:52,640 --> 00:17:56,160 Maybe you can teach the same idea by just explaining the 336 00:17:56,160 --> 00:17:59,920 concept of the idea, or maybe you can tell your audience about 337 00:17:59,920 --> 00:18:03,759 a time in your life that made you realize that this idea was 338 00:18:03,759 --> 00:18:06,319 true, or you can tell about something that's happening with 339 00:18:06,319 --> 00:18:09,839 a client that's helping you reaffirm this idea. 340 00:18:10,160 --> 00:18:14,880 You can write these ideas and have five different angles. 341 00:18:15,279 --> 00:18:19,759 If you have three, four things you want to say, core things, 342 00:18:19,920 --> 00:18:24,160 and then you find five angles for each, you already have your 343 00:18:24,160 --> 00:18:25,680 20 posts for the month. 344 00:18:25,920 --> 00:18:29,359 And I use the word 20 because I know that if I tell you posting 345 00:18:29,359 --> 00:18:34,480 20 times in one month, that's gonna sound like, wow, that that 346 00:18:34,480 --> 00:18:35,279 is a lot. 347 00:18:35,599 --> 00:18:36,799 And it doesn't have to. 348 00:18:37,119 --> 00:18:40,880 It doesn't have to because we are not optimizing for quote 349 00:18:40,960 --> 00:18:42,160 unquote quality. 350 00:18:42,880 --> 00:18:47,680 We are optimizing for repetition because I want you to get so 351 00:18:47,680 --> 00:18:53,359 good, so incredibly amazing at sharing your core belief, at 352 00:18:53,359 --> 00:18:58,640 sharing your your offer in so many ways that you can talk 353 00:18:58,640 --> 00:19:03,200 about it with anyone, anywhere, in any circumstance, being 354 00:19:03,200 --> 00:19:04,559 prompt by anything. 355 00:19:04,799 --> 00:19:08,319 Which takes me to the last step to really develop this 356 00:19:08,319 --> 00:19:12,240 compounding muscle, and that is reduce production time. 357 00:19:12,559 --> 00:19:15,759 So don't overwork each piece, and I make this mistake because 358 00:19:15,759 --> 00:19:20,960 I do enjoy creating content, so I can spend two hours creating 359 00:19:20,960 --> 00:19:21,599 one post. 360 00:19:22,079 --> 00:19:27,119 But if you reduce your time, it's going to be so much more 361 00:19:27,119 --> 00:19:30,640 effective, and you're going to be much more pleased or less 362 00:19:30,640 --> 00:19:32,960 disappointed if a post flops. 363 00:19:33,359 --> 00:19:38,559 Like I posted, I did a post during the Olympics, and that 364 00:19:38,799 --> 00:19:41,039 post was like an idea I had in the shower. 365 00:19:41,200 --> 00:19:45,519 I came out and I recorded the green screen of me listening to 366 00:19:45,519 --> 00:19:50,160 Alisa Lou say something and me just like smiling to it, and the 367 00:19:50,160 --> 00:19:53,279 post went crazy, crazy, crazy viral. 368 00:19:53,440 --> 00:19:57,440 All that to say, that's something that took me five, ten 369 00:19:57,680 --> 00:20:00,160 minutes, and the post went crazy. 370 00:20:00,480 --> 00:20:04,400 Compared to a post that I did with all the different types of 371 00:20:04,400 --> 00:20:09,119 creatives, and I found incredible memes that related to 372 00:20:09,119 --> 00:20:14,480 each creative, and the post tanked like zero comments, zero 373 00:20:14,480 --> 00:20:14,960 shares. 374 00:20:15,119 --> 00:20:18,400 I was so sad because as I was making the post, I was like, oh 375 00:20:18,400 --> 00:20:20,799 my gosh, this is so good. 376 00:20:21,119 --> 00:20:23,200 This is such an incredible post. 377 00:20:23,599 --> 00:20:24,799 No one liked it. 378 00:20:25,039 --> 00:20:28,400 So yes, I can know my audience, I can know my content, but 379 00:20:28,400 --> 00:20:32,319 ultimately I need to go out and test it and let it give me 380 00:20:32,319 --> 00:20:33,039 feedback. 381 00:20:33,279 --> 00:20:36,319 If you want to spend time in one post because you really love it, 382 00:20:36,480 --> 00:20:39,119 because that post is really special, please go ahead and do 383 00:20:39,119 --> 00:20:39,359 it. 384 00:20:39,440 --> 00:20:43,440 But don't feel like you have to spend two hours per post every 385 00:20:43,440 --> 00:20:44,000 single week. 386 00:20:44,160 --> 00:20:48,319 Remember, if you want to build organic reach without hustling 387 00:20:48,480 --> 00:20:51,680 on social media, you need to understand what the hustle comes 388 00:20:51,680 --> 00:20:55,920 from, which is from your idea of perfectionism, of trying to make 389 00:20:55,920 --> 00:20:59,440 everything super valuable and high quality, not from the idea 390 00:20:59,440 --> 00:21:01,759 of having to post many times. 391 00:21:02,160 --> 00:21:08,880 Then think of yourself as a comedian and test your material 392 00:21:09,119 --> 00:21:11,279 often and early and adapt. 393 00:21:11,440 --> 00:21:15,759 And that's going to help you compound your efforts and see 394 00:21:15,759 --> 00:21:18,559 real growth in your account and real organic reach. 395 00:21:18,720 --> 00:21:22,240 You do this by shifting your time frame, by repeating your 396 00:21:22,240 --> 00:21:25,759 ideas, and by reducing production time. 397 00:21:26,240 --> 00:21:30,079 This is something we work on inside brand Racet, which is 398 00:21:30,079 --> 00:21:33,039 very helpful if you want to identify what are the angles 399 00:21:33,039 --> 00:21:35,759 that I want to focus on, what are my strong beliefs that I 400 00:21:35,759 --> 00:21:38,000 really want to leverage when it comes to my content. 401 00:21:38,160 --> 00:21:39,599 That's the space to do it. 402 00:21:39,759 --> 00:21:43,279 We get clear in your message and your positioning, and by nature, 403 00:21:43,440 --> 00:21:47,440 you are going to see what your beliefs are and how you can 404 00:21:47,440 --> 00:21:50,880 improve them and how you can simplify your content creation 405 00:21:50,880 --> 00:21:51,359 process. 406 00:21:51,680 --> 00:21:53,440 You can fall in love with social media. 407 00:21:53,599 --> 00:21:56,799 Social media, it is such a wonderful place for connection. 408 00:21:56,880 --> 00:21:59,759 Remember, we said this is a window, this is your platform. 409 00:22:00,400 --> 00:22:00,960 Use it. 410 00:22:01,119 --> 00:22:01,680 Have fun. 411 00:22:01,839 --> 00:22:02,559 Be creative. 412 00:22:02,720 --> 00:22:04,000 Don't take it too seriously. 413 00:22:04,160 --> 00:22:05,839 I see you at Brand Reset. 414 00:22:06,319 --> 00:22:07,680 The links in the show notes. 415 00:22:07,839 --> 00:22:10,640 I want to help you get clear on your ideas. 416 00:22:10,880 --> 00:22:11,920 Do that this week. 417 00:22:12,079 --> 00:22:15,920 Start simplifying your process and you're gonna start seeing 418 00:22:15,920 --> 00:22:17,599 also faster results. 419 00:22:17,920 --> 00:22:19,200 I'm excited for you. 420 00:22:19,279 --> 00:22:20,319 I believe in you. 421 00:22:20,559 --> 00:22:22,559 Until next time, un beso. 422 00:22:23,519 --> 00:22:25,359 I hope you enjoyed today's episode. 423 00:22:25,519 --> 00:22:27,839 If you loved it, don't keep it to yourself. 424 00:22:28,000 --> 00:22:30,720 Send it to a friend who's also trying to grow their brand 425 00:22:30,720 --> 00:22:32,640 without losing themselves in the process. 426 00:22:32,799 --> 00:22:36,160 And if you want to make my day, drop a quick review on Apple 427 00:22:36,160 --> 00:22:36,640 Podcasts. 428 00:22:36,799 --> 00:22:38,960 Seriously, it means the world to me. 429 00:22:39,039 --> 00:22:41,359 And I know that this show is helping you show up with 430 00:22:41,359 --> 00:22:42,559 confidence and clarity. 431 00:22:42,799 --> 00:22:45,200 See you back here soon for the next episode. 432 00:22:45,359 --> 00:22:46,319 Un beso.