86 | You Don't Have Too Many Ideas. You Have Too Little Clarity.

I have seen this pattern in my real life of meeting someone and they tell me about an incredible idea I have, and then I see them a year later, and they're still talking about that idea. And then even when working with clients, I tend to see the same pattern of this thing they want to do, and then the thing gets deprioritized, and something else gets prioritized, but then the thing that they deprioritize comes back a few months later. So it's a cycle and it doesn't feel good.

It creates overwhelm, it creates a feeling of being stuck. And today I'm going to help you break the cycle by changing your perspective because I don't think that the problem is that you have too many ideas or that you need to learn to prioritize better. I actually think that the problem is around clarity and not necessarily the type of clarity that you might think. Hello, my love.

Welcome to Brand Confidence for Creatives. Are you feeling stuck in a cycle of overthinking, trying to build your brand? I'm Eugenia, but you can call me E. I'm a marketing and brand coach, and I spent years stuck in the cycle of researching, hesitating, and hiding until I got clear on my voice and my message.

In this podcast, I'll guide you through the strategies you need to get clear on what you want to say, build a personal brand, and create consistent magnetic marketing. If you ever thought, I know I have something to say, I just don't know how to say it, you are in the right place. So grab your coffee and let's dive in. So this is a huge pattern.

Whenever I talk about getting an idea or a project into the world, and I have been this person for sure. I know that even right now in my life, there is this idea that I have for a limited series podcast that has more of a social impact purpose. And I've been circling this idea for probably three years. It goes away, it comes back, and then when it comes back, it has a different shape.

And I like I haven't launched that idea. It is not a revenue-generating idea, but it is like something I am super excited about. So I completely agree of having too many ideas, and we feel like we have to figure out how to make them fit, how everything fits our brand and our story and our business, and how that thing that we want to do is actually a very strategic move, and everything has to make sense before getting it out there. And probably if I tell you that you need to focus, you're gonna have an allergic reaction because whenever I share this and someone tells me, Oh, you just need to learn to prioritize, you just need to focus.

I literally like I roll so hard because I have heard it before. I have watched so many YouTube videos, I have read the books, and I end up being frustrated by myself all over again because the whole like you need to focus, that's not the answer for me. And I even remember when I was trying to like understand how to manage this whole concept of having too many ideas. I did some research and I came across this process allegedly by Warren Buffett, might or not be his, but it says that you have to make a list of all of your ideas, everything that you wanna do, and then cross everything that no, or cross everything but one thing.

So that's like the one thing you didn't cross, that's the one thing you're gonna focus on. So basically the framework argues that focus is the result of eliminating everything else in a very ruthless way. And it makes sense, don't get me wrong. I think it makes sense, and if it's actually Warren Buffett's kudos, like you probably should listen to the guy.

And while I agree with it in principle, I can tell you that it can feel so restrictive for the brain of a creative. So today I'm gonna bring you a reframe because I want to help redirect you. You don't have too many ideas, you have too little clarity. And this lack of clarity can come from three places, and these are the most frequent, frequent ones, and the ones we uh underestimate because we think, oh, I'm over this, I already did this.

And you're gonna see exactly what I mean in a second. Number one, lack of clarity in your vision. If you don't know what you are building, you don't have a filter through which you eliminate or prioritize the ideas that you get. So everything pulls you equally to all sides, so you are not really driven by anything concrete, and that makes you more susceptible to shiny object syndrome.

And I used to think that was a problem of being small, of being a beginner, but really that can happen. Sometimes we start growing a company, we start offering a service, and it is kind of a snowball, and then we're doing something else, and doing something else. And in the business of doing, we don't really know what we are building. And suddenly we are either this creative who's an operator now and is really not understanding what's the vision, or is this creative who's stuck and hasn't even launched the thing to begin with, and every single day is a constant reminder of, oh my goodness, I have this idea.

This would be great. I would love to do this. And that comes from the same place: a lack of vision. But also, lack of clarity can come from lack of clarity in your strengths.

And I'm not talking about you taking a personality test or getting your Enneagram and then reading it and saying, Oh my goodness, yes, that's so me, and then never again. I'm talking about, yes, taking an assessment, and I'm gonna tell you my favorite by far. And I'm an assessment crazy girl, like I've taken everything and I can tell you my favorite. But beyond just taking it, is studying it, running experiments in different areas of your life.

If you get a result, don't just say, don't just use it to validate yourself or to really prove things that you already knew about yourself, but try to apply it to different areas because that's where you're gonna start seeing the growth. And you are going to start filtering again, that word keeps coming back to me, but filtering out the things that don't match the way you're naturally wired. And let me give you an example. A couple of years ago, I got this idea.

I don't remember if it was my idea or if someone gave me that idea, but it was an idea, nevertheless. And the idea was becoming a fractional CMO. And I thought it was perfect because I, but by that time, I was used to managing so many aspects of the marketing strategy for so many businesses. And specifically, I had experience with business owners who had a podcast.

So I was able, or I thought that I was going to be able to put together an offer specifically for podcasters who had a business so we could leverage their podcast for business growth. And in reality, that's actually that was a great idea. I think it's a really underserved market. I think a lot of people don't understand how to use your podcast strategically.

So, yes, it was a good idea. But if I have known my strengths and specifically my clifting or Gallup strengths, I think it used to be called strength finder, I would have known or I would have accepted that I'm very low in analytical. Not to say that I am not good at being analytical, it is just not my strength. Imagine that all of the 34 strengths, you are at a zero.

Everyone has them, maybe at a zero. Like you're never like minus one, you are just a zero. And then you have those that you are a star, you're a hundred on those. And because I didn't know my strengths, I didn't have clarity, I made the decision to go all in in this offer, which again strategically was a great offer.

I validated the offer with a coach and it was wonderful, but it never felt right. I never felt right selling it, and part of me was hoping that I would never sell it. And I remember even going on a trip for a client that I had for this offer, and the trip was amazing. I truly enjoy my time with a client, but I did not like a part of me was telling me like this is not it.

And that's because a fractional CMO really, while you can get as creative as you want, you need to live in the numbers. Like you really need to live and breathe the numbers, and every decision comes from numbers, and you love like all the funnels and the data, and you love making decisions in that arena, and that is simply not me. I am good at looking at numbers, and I am really excellent at spotting patterns, and I am really excellent at making those decisions, but it is not something where I thrive, where I lose track of time.

That's something that really drains me. And because I didn't know that, I ended up creating an offer that was really out of alignment with my strengths, and that made me feel like I had all of these ideas over and over again, and I had no time to execute because I was focused on this fractional CMO offer, and it was just that it wasn't aligned with my strengths. So, my takeaway really from this point is to really get to know your strengths. I'm going to specifically recommend that you do Gallup Strengths because first it is highly studied across hundreds of thousands of people.

This is not just like some random spiritual methodology like the Enneagram and don't come for me, but you know, the Enneagram has a very questionable methodology, it definitely can be useful, but it does not have the degree of specificity and study and just um really development that Gallup has. So I 100% recommend that you go there and even if you can find that Gallup Coach, if you feel like, oh my gosh, I really do not have clarity on my strengths, make some time for a Gallup coach because it is going to be life-changing and it's really going to direct your ideas, and you are going to feel more, you're gonna feel like taking action becomes easier because you now are gonna get ideas and you're like, ugh, great idea, but not for me.

And the third area where usually clarity lacks, and that is what brings us overwhelmed and lack of movement, is lack of clarity in your voice. And this is so funny because as creatives, we would never think that this would happen because we are so filled with ideas. Basically, our brains are talking to us 24-7. But the reality is that you're so stuck in your head that you have stopped creating, like you have become super distant with how you sound, or maybe, and goodness, like I am guilty of this.

Um, in recovery 2026, that's being my year of perch, but maybe you've been relying too much on Chat GPT, and now you feel weird because your voice sounds weird to you. Like, oh, it's not as witty, or like it's not as clear, or it's not as eloquent. Especially me, English is not my first language, so I'm always thinking that what I'm saying, I'm not gonna say that it's wrong, but I I always go to like some type of AI to like help me polish it. And while yes, I definitely recommend doing that for emails.

That's super easy because I can just brainstorm everything you want to say, and then Claude helps me like organize my ideas. I don't use AI for my content, at least for my long form content for this podcast, not at all. And I'm okay if some of my ideas don't flow perfectly in some of my episodes. That's fine.

I listen and then I adjust for the next one. But you need to start getting used to the way you speak, to the way you sound and the way you communicate and the way your ideas are processed. Some people are so full of metaphors. Some people love technical explanations and they thrive and they're so passionate going that way.

Some people are very relational and they are like like church pastors, like they always start with that personal anecdote. But if you don't get to know your voice, you're never gonna get there. So if you want to reconnect and get clear in your voice, start a daily habit of journaling every single day. And this is taken from the artist's way.

You can definitely check out the book, it's free on Spotify, the audiobook. The book for the creative exercise, it is so good and really, really works because you are taking all this mess in your head and you are organizing it in a way that only you can. So you start learning and start discovering how you sound, how you process information, and then you don't have to start faking your voice or adopt speaking patterns from someone else, from a coach, from ChatGPT, whatever template you got.

You are able to then take additional input, additional resources, and adapt it to yourself because you already know how you sound. You are not that insecure that you are afraid to sound like yourself and you're just saying things in a way that are not you. I see this like writing, I see it as letting your brain know that you're interested in what it has to say. Like your brain has so many ideas and you're only receiving the disorganized, like unfiltered version of ideas.

Imagine what would happen if you got in the habit of listening to your brain in a more organized way, in a more predictable way. So your brain knows, like, okay, a brain dump is coming. And your brain, like, if you listen to your brain and you were surprised by the things that come out of your brain, it would be magic. It wouldn't happen every day else.

A lot of days would be pretty unremarkable. It could be boring, there could be resistance, but when you push past that, you start getting familiar with your voice, with your ideas, with your creativity. And also your ideas start connecting on their own. You don't need to push it, you don't need to force it, you don't need to try to be like Cinderella's stepsister trying to make it fit.

It all starts fitting together. And that is so wonderful because you know your voice and you know your patterns. So, to recap, being overwhelmed and stuck doesn't come from having too many ideas, but from a lack of clarity on your vision, your strengths, and your voice. So, I want to challenge you what's one area you can work on this week.

So do it, get focused, and you're gonna see how managing your ideas gets easier and easier each time. You know, I'm here for you. You have my contact information, you have my Instagram, you have my email, I would love to hear from you. I believe in you, I'm rooting for you, and see you back here very soon.

Um beso. I hope you enjoyed today's episode. If you loved it, don't keep it to yourself. Send it to a friend who's also trying to grow their brand without losing themselves in the process.

And if you want to make my day, drop a quick review on Apple Podcasts. Seriously, it means the world to me, and I know that this show is helping you show up with confidence and clarity. See you back here soon for the next episode. Un beso.