Brand Confidence for Creatives · 2026-08-04 · 26 min
Have you ever felt like your content lost its original spark because you tried to make it "too strategic"? Or maybe you're sitting on a show idea that lacks a clear business direction? In this episode, I’m taking you behind the scenes of my decision to rebrand and relaunch this podcast as we approach Episode 100. I share the evolution and hard-learned lessons from my past podcasts, why going all in on pure strategy can strip the soul out of your brand, and how to combine strategy and soul to build a show that actually grows your business. In today’s episode: The evolution of my podcasting journey across three different shows since 2017 Why "launch energy" isn't enough to keep a show going (and the systems you need for long-term sustainability) The key difference between running a podcast as a creative hobby vs.
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