65 | Diluted Positioning Kills Visibility. This is How You Fix It

Episode notes

When your positioning is diluted, people don’t really “get” you. They may like you, but they don’t know where to place you. And if they don’t know where to place you, they don’t know when to think of you, refer you, or invite you in That fuzzy feeling you have about your own brand? Your audience feels it too. In this episode, we unpack what positioning actually is (occupying a specific space in the mind of your client) and why a weak or scattered position leads to diluted reach and decreased visibility. Then I walk you through a simple 3-part process to clarify, test, and align your positioning so the right people finally recognize you as the person for your thing. In This Episode, You’ll Learn: What brand positioning really means for a personal brand How diluted positioning quietly kills invitations, referrals, and reach The three clarity checkpoints you need around your audience, message, and offer How to test your POV and key messages in your content (short-form and long-form) The role of alignment between your platforms, visuals, and messaging How to start intentionally building “a space in the mind” of your ideal people Ready to Become the Obvious Choice?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah TharinEveryone Hates Marketers · on Positioning96 / 100
• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Positioning90 / 100
• Go-To-Market Plan feat. Tony BellBrand Shorthand · on Positioning79 / 100
• Ash Jones: Turn social presence into business growth - Part 2Sound Advice: Entrepreneurs Unfiltered · on Personal brand strategy77 / 100
• What's Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351The Brands On Brands Podcast · on Personal brand strategy65 / 100
• Personal Branding Secrets Every CEO Needs to Hear with Jen Dalton, Founder and CEO of BrandMirrorThe B2B BRAND180 Podcast with Linda Fanaras · on Personal brand strategy65 / 100

• 93 | How to Get Recognized in Your Industry When You Hate Self-Promotion50 / 100
• 89 | You Don't Need a Rebrand. You Need This49 / 100
• 88 | Why Does Someone With Half Your Experience Look Just As Credible Online?39 / 100
• 87 | How to Build Organic Reach Without Hustling on Social Media46 / 100
• 86 | You Don't Have Too Many Ideas. You Have Too Little Clarity.59 / 100