Marketing, AI & Personal Branding: What Every Business Needs to Know with Jaki Kackert

Episode notes

In this episode of B2B Vault: The Biz To Biz Podcast , host Allen Kopelman sits down with Jaki Kackert , a seasoned marketing consultant with experience working for industry leaders, including Disney, Fiserv, and Intuit. Jackie shares her journey through fintech and payments marketing while discussing how marketing has evolved from traditional advertising to today's AI-driven digital landscape. The conversation explores the power of storytelling, personal branding, customer engagement, and why businesses must adapt to changing technology without losing the human connection. You'll also learn practical marketing strategies for small businesses, how AI can enhance productivity, and why consistency in communication is key to customer retention and long-term growth. Key Topics: Marketing strategies for small businesses AI's role in modern marketing Personal branding and LinkedIn growth Customer retention and engagement Fintech and payments industry trends Building trust through storytelling Marketing tools every business should consider Powered by Nationwide Payment Systems. Listen on Spotify, Apple Podcasts, YouTube, and all major podcast platforms.