Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset

Episode notes

Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team—without blowing your budget. In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn: – The must-have hire for early-stage teams – What skills to outsource—and how to avoid common traps – How AI is reshaping hiring and team design – What to prioritize when budgets are tight – Heather’s top 3 hiring mistakes—and what she learned Whether you're building your B2B marketing team from scratch or planning to scale, this episode brings clarity (and a bit of comic relief). Subscribe for your bi-weekly dose of high-proof B2B strategy, straight from the pint glass.