Hire? Outsource? Or AI?: How & When to Build Your Marketing Team's Skillset - B2B Marketing Pint

Topics in this episode

B2B marketing AI in marketing startup marketing outourcing building marketin teams

Episode notes

Which roles do you hire, what skills can you outsource, and when can AI fill the gap? Building a modern marketing team demands smart calls on how and when to scale your team - without blowing your budget. In episode 2 of B2B Marketing Pint, Brendan and Brian crack a cold one with marketing leader Heather Ritchie who shares hard-earned insights from her time leading teams at global giants like Nokia and scrappy startups too. You’ll learn: - The must-have hire for early-stage teams - What skills to outsource - and how to avoid common traps - How AI is reshaping hiring and team design - What to prioritize when budgets are tight - Heather’s top 3 hiring mistakes - and what she learned Whether you're building your B2B marketing team from scratch or planning to scale, this episode brings clarity (and a bit of comic relief). Subscribe for your bi-weekly dose of high-proof B2B strategy, straight from the pint glass.