🎧Earned Media or Bust: Why PR Beats Paid in the Long Term

Episode notes

Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right - and when it really isn't worth a press release. You'll learn: * Why the best PR starts with story, not spin * How AI and SEO now depend on earned content * When a press release doesn't make sense * Why the trades still matter - and how to use them strategically * The myth that "any press is good press" (spoiler: it's not) Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• SalesScreen: Why B2B marketing stays reactive and what strategic demand gen looks like in 2026The SaaS Growth podcast · on B2B marketing strategy86 / 100
• Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray YoungRevenue Science · on Earned Media85 / 100
• EP 292 - How to Get Cited in AI Search (Not Just Ranked)Alt Marketing School · on Earned Media85 / 100
• E24: He only needed 2 years to get from 0 clients to a multi-million PR agencyFounder Stories · on Earned Media83 / 100
• Your Brand Is Invisible in AI Search. Here's What You Can Do About ItTech Talks Daily · on Earned Media78 / 100
• Sound BITES Podcast: E53 - Mickie Kennedy | Founder of eReleasesSound BITES · on Earned Media78 / 100

• Want to be CMO? Start with Soft Skills61 / 100
• 🐊 Wrestling the SEO Crocodile69 / 100
• Swag? Field Marketing Builds Pipeline!57 / 100
• The 90/10 Rule The Drives Content Results71 / 100
• Humour in B2B Marketing?64 / 100