B2B Marketing Pint · 2025-10-14 · 38 min
Brian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table. They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done right - and when it really isn't worth a press release. You'll learn: * Why the best PR starts with story, not spin * How AI and SEO now depend on earned content * When a press release doesn't make sense * Why the trades still matter - and how to use them strategically * The myth that "any press is good press" (spoiler: it's not) Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.
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