B2B Marketing Pint · 2025-09-02 · 33 min
From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works - and what flops - when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: * Why your U.S. playbook won't work in Vietnam * What demand gen looks like when partners - and even competitors - join the effort * Why startups can be too agile, and enterprises not agile enough * AI: Who has the edge - startups or giants like IBM? * The #1 mistake in global marketing (and what to do instead) This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.
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