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Index/RevOps/B2B Automation Spotlight
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AI and Storytelling: A New Business Era

B2B Automation Spotlight · 2026-01-23 · 45 min

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Topics in this episode

StorytellingAI in businessbusiness connectionscore competenciescapital s story

Episode notes

In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI in freeing humans from mundane tasks, allowing more focus on core competencies. Takeaways Storytelling is crucial in business for emotional connection. AI can free humans from mundane business tasks. A 'capital S story' answers why people engage with your business. Only 39% of companies use storytelling effectively. Origin stories are powerful in the tech industry. Your story should be present in all business communications. AI enables better human connections in business. Partnerships are key to business growth. Technology can enhance storytelling and communication. Understanding and leveraging technology is crucial for success. Sound bites Storytelling is crucial in business. AI frees us from mundane tasks. A 'capital S story' is essential. Only 39% use storytelling well. Origin stories are powerful. Your story must be everywhere. AI enhances human connections.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • B2B Storytelling: Michael Brenner on Empathy-Driven ContentBeyond B2B Marketing · on Storytelling83 / 100
  • Why finding human truths and brand mythology wins customers | Alan Roll, DeelStraight To Voicemail · on Storytelling72 / 100
  • Humour in B2B Marketing?B2B Marketing Pint · on Storytelling64 / 100
  • 150 - Building Customer Success Skills That AI Can’t ReplaceWomen in Customer Success Podcast · on AI in business61 / 100
  • The Curious Leader's Edge in Uncertainty: Scott ShigeokaCreative Confidence Podcast · on Storytelling57 / 100
  • Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Storytelling51 / 100

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