From Data to Decisions: How Raef Lawson is Redefining Profitability for CFOs
Asking Good Questions with Edward Roske · 2025-01-28 · 37 min
Episode notes
What’s the secret to profitability? In this episode, Dr. Raef Lawson, Executive Director of the Profitability Analytics Center of Excellence (PACE), reveals how CFOs can use analytics to drive impactful decisions. As he says: "Profitability isn’t just a number—it’s a mindset". Discover how CFOs can leverage AI-driven insights to navigate uncertainty and shape the future of finance. Tune in for a conversation that will change the way you think about numbers. Takeaways Profitability analytics is essential for modern businesses. Accountants must improve communication with other departments. Revenue management and cost management are interconnected. Technology can help level the playing field for companies. AI has the potential to uncover valuable insights from data. Future accountants need to focus on soft skills and analytics. Understanding customer profitability is crucial for success. The accounting profession must adapt to changing business needs. Education in accounting should include more practical applications. Collaboration between finance and operations is key to profitability.