#5 FlashBack - A rare and special conversation with Eric Jordan, 2Advanced Studios, covering the 2Advanced era, Erics career, web design, flash, and UX

Episode notes

Send us Fan Mail Eric Jordan, the founder of 2Advanced Studios, takes listeners on a very special journey through the early days of Flash website design and how it influenced his approach to designing world-renowned immersive web experiences that created hysteria during the early-mid 2000s. Eric reflects on the rise of 2Advanced and the impact of the projects the studio produced had on designers worldwide. Eric discusses the state of creativity today in developing immersive interactive experiences coupled with UX design, noting a lack of magic and rawness sometimes in experiences due to overly boxed-in processes and design templatization. “I wanted websites to feel like an experience. I didn't want it to feel like a corporate website. That's not interesting to me. I want it to be emotional. I want it to be like a film we can kind of talk about.

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