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#12 Not Chasing Unicorns: Venture Studios, ‘Boring’ AI, and the Future of UX - with Barry O’Reilly of Nobody Studios

AI, Product and Design Podcast · 2025-12-16 · 45 min

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Episode notes

Send us Fan Mail In this episode of the UX Institute Podcast, I speak with Barry O’Reilly - author of Lean Enterprise and Unlearn , and co-founder of venture studio NobodyStudios - Barry joins us to talk about why he’s not chasing unicorns, and why “boring” AI businesses might be the smartest bet in the next decade. Barry shares his journey from accidentally falling into programming in Dublin, Ireland to working on products such as Citysearch in the first dot-com wave, ThoughtWorks during the rise of Agile and Continuous Delivery, and finally into building a venture studio aiming to create 100 AI companies in five years. We dig into why most VC funds aren’t returning capital, why enterprise AI sales are a trap for early-stage startups, and how smart founders are using AI to build lean teams that still ship meaningful products. We also get into why current AI UX has a long journey to go, how design will become the key differentiator on top of LLMs, and what product and UX teams might actually look like in 3 - 5 years.

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