
Aesopian's · 2025-04-21 · 44 min
From Cable Puller to Closer: Lessons from a Tech-Turned-MSP Sales Rep Transitioning from tech to sales isn't easy - but it can be one of the most rewarding moves in your MSP career. In this episode of the Aesopians Podcast, Hunter Nelson talks with Ashton Fortuna, an MSP sales rep who made the leap from onsite technician to full-time dealmaker. Ashton shares candid insights from his first year in sales, including the mindset shifts, outreach strategies, and daily habits that helped him push through doubt, rejection, and early setbacks. Whether you're an MSP owner thinking of moving a tech into sales - or a technician looking for a path with more flexibility, income potential, and customer connection - this episode delivers a clear-eyed look at what it really takes to succeed.