A Change of Brand · 2022-09-27 · 42 min
Sprite is one of the world’s most popular soft drinks, with a style you can spot a mile away. But despite its signature look, the refreshing soda needed to find a way to stay fresh with a young new audience. In this episode, we go behind the scenes with Chris Garvey, Executive Creative Director at Turner Duckworth to see how they did it…and to hear firsthand what it’s like to catch your white whale. To see the change of brand for yourself, visit achangeofbrand.com or
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
S E751: SEO in the AI Era: Stephan Bajaio on Digital VisibilityYour Brand Amplified · on branding71 / 100
How to Integrate Brands After M&A with Megan AdlerFiredUp! · on branding63 / 100
Selling Less by Teaching More - KDE TechnologyAn Agency Story · on branding57 / 100
Welcome to The Marketing MeetingThe Marketing Meeting with Itir Eraslan · on branding20 / 100
S4-179: Listener Questions on Branding,Advertising, and Promoting your business!The Snowjobs Podcast · on branding
Inside the Studio: Matchstic55 / 100
Inside the Studio: Motto64 / 100
Inside the Studio: Smith & Diction67 / 100
Amazon with Arthur Foliard75 / 100
Walmart with Tosh Hall and David Hartman76 / 100