A Change of Brand · 2021-10-19 · 45 min
In 2021, after more than a decade, Pepsi Co and Quaker Oats announced their leading pancake brand, Aunt Jemima, would become Pearl Milling. In this episode we hear from sociologist and professor, Dr. James Bowie, and naming expert, Mark Speece, to get their opinion on the rebrand and the larger forces at play for renaming a brand based on a racist stereotype. Dr. Bowie's research and writing: To see the change of brand for yourself, visit achangeofbrand.com or
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